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Long John Silver’s just ditched its fish logo — because fried chicken has taken over fast food
NY Post ^ | 10/10/2025 | Brooke Steinberg

Posted on 10/10/2025 9:30:15 AM PDT by DFG

What the cluck?

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently.

As fried chicken continues its reign over the fast-food world, the 56-year-old fast seafood joint has opted to update its brand from surf to turf.

Famous for its old-fashioned fry baskets, Long John Silver’s has dropped the golden fish emblem from its logo and swapped it with a chicken.

They also added the phrase “Chicken + Seafood” to the rebranded logo.

In the coming months, the new logo will roll out across properties and materials, though it has already been changed on Long John Silver’s official website and social media accounts.

The design will also appear on a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400.

“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, said in a statement.

“It’s time we let that secret out,” said Caudill, later referring to chicken as “, calling chicken “a big part of our future.”

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: cricketking; foulmouthedfilth; frdegenerates; frpottymouths; grubwormsexpress; kentuckyfriedbugs; mcinsects

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To: DFG

Chicken of the Sea


21 posted on 10/10/2025 10:25:45 AM PDT by ViLaLuz (2 Chronicles 7:14)
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To: DFG

22 posted on 10/10/2025 10:27:57 AM PDT by T.B. Yoits
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To: Vermont Lt

I have never seen a fish place that did not also sell chicken. Many have a surf and turf plate. Changing the logo is stupid.


23 posted on 10/10/2025 10:28:34 AM PDT by packrat35 (“When discourse ends, violence begins.” – Charlie Kirk, and they killed him anyway)
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To: DFG

Brilliant move. Everybody associates the character of Long John Silver with chicken farms, never with the ocean.


24 posted on 10/10/2025 10:33:23 AM PDT by HartleyMBaldwin
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To: DFG

You associate a pirate with fish, not chicken.


25 posted on 10/10/2025 10:41:40 AM PDT by alternatives?
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To: DFG

Stupid. You can get chicken anywhere. That said, Culver’s cod is better than anything you can get at Long John Silver’s.


26 posted on 10/10/2025 10:48:23 AM PDT by FreedomForce
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To: real saxophonist

“Chicken Planks” always struck me as the most bizarre name.

Who doesn’t automatically associate easy-to-eat chicken entree’s with gruesome pirate executions?

(note to self: check to see where caterers got the mushroom hors d’oeuvres they served at the marketing meeting)

Next up: Captain Kidd’s Keelhaul Kit for your little privateers.


27 posted on 10/10/2025 11:02:51 AM PDT by MikelTackNailer (Luckily my head cushioned the blow after falling off that turnip truck.)
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To: Larry Lucido
"Might as well just add roast beef and cover all the bases."

Early Spanish explorers to the New World were of course Catholic and scrupulously observed Lenten dietary rules.

They became particularly fond of manatee, described in some logs as, "the fish that tastes like beef."

28 posted on 10/10/2025 11:09:45 AM PDT by Joe 6-pack
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To: Joe 6-pack

Also known as “sea cows”?


29 posted on 10/10/2025 11:24:12 AM PDT by Larry Lucido (Donate! Don't just post clickbait.)
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To: Larry Lucido
If I'm not mistaken that's the origin of the name...vacas de mar.
30 posted on 10/10/2025 11:28:45 AM PDT by Joe 6-pack
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To: nwrep

Does anyone know why?


“Chicken” and whatever fillers they put in it is cheaper.


31 posted on 10/10/2025 11:29:45 AM PDT by lodi90
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To: Kleon

Chicken is woke now? Who knew?


32 posted on 10/10/2025 11:34:10 AM PDT by frogjerk
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To: DFG
They might even throw the name overboard, if more people start reading the original Treasure Island
33 posted on 10/10/2025 11:38:57 AM PDT by jmcenanly (You have enemies? Good. That means you've stood up for something, sometime in your life.” ― Winston)
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To: DFG

To be fair, they never served seafood.


34 posted on 10/10/2025 11:55:33 AM PDT by Salvavida
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To: DFG

35 posted on 10/10/2025 12:03:39 PM PDT by ETCM (“There is no security, no safety, in the appeasement of evil.” — Ronald Reagan)
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To: Joe 6-pack

“One roast manatee, please!”

“Certainly. Will that be a small, medium or huge manatee?”


36 posted on 10/10/2025 12:24:16 PM PDT by Larry Lucido (Donate! Don't just post clickbait.)
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To: Larry Lucido

One huge manatee to go, please!


37 posted on 10/10/2025 12:27:37 PM PDT by Joe 6-pack
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To: DFG

This isn’t from TheBee?


38 posted on 10/10/2025 1:04:45 PM PDT by Bikkuri (We are all Charlie now. I am Charlie!)
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To: DFG

A real pirate would kill himself before ate some chicken


39 posted on 10/10/2025 1:07:22 PM PDT by dennisw (There is no limit to human stupidity )
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To: DFG

Is Julie Felss Masino also the CEO of Long John Silver’s?


40 posted on 10/10/2025 1:11:43 PM PDT by Ben Dover (Terrorism is a cancer that can only be cured with massive doses of radiation.)
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