Posted on 10/10/2025 9:30:15 AM PDT by DFG
What the cluck?
Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently.
As fried chicken continues its reign over the fast-food world, the 56-year-old fast seafood joint has opted to update its brand from surf to turf.
Famous for its old-fashioned fry baskets, Long John Silver’s has dropped the golden fish emblem from its logo and swapped it with a chicken.
They also added the phrase “Chicken + Seafood” to the rebranded logo.
In the coming months, the new logo will roll out across properties and materials, though it has already been changed on Long John Silver’s official website and social media accounts.
The design will also appear on a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400.
“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, said in a statement.
“It’s time we let that secret out,” said Caudill, later referring to chicken as “, calling chicken “a big part of our future.”
(Excerpt) Read more at nypost.com ...
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Chicken of the Sea
I have never seen a fish place that did not also sell chicken. Many have a surf and turf plate. Changing the logo is stupid.
Brilliant move. Everybody associates the character of Long John Silver with chicken farms, never with the ocean.
You associate a pirate with fish, not chicken.
Stupid. You can get chicken anywhere. That said, Culver’s cod is better than anything you can get at Long John Silver’s.
“Chicken Planks” always struck me as the most bizarre name.
Who doesn’t automatically associate easy-to-eat chicken entree’s with gruesome pirate executions?
(note to self: check to see where caterers got the mushroom hors d’oeuvres they served at the marketing meeting)
Next up: Captain Kidd’s Keelhaul Kit for your little privateers.
Early Spanish explorers to the New World were of course Catholic and scrupulously observed Lenten dietary rules.
They became particularly fond of manatee, described in some logs as, "the fish that tastes like beef."
Also known as “sea cows”?
Does anyone know why?
“Chicken” and whatever fillers they put in it is cheaper.
Chicken is woke now? Who knew?
To be fair, they never served seafood.
“One roast manatee, please!”
“Certainly. Will that be a small, medium or huge manatee?”
One huge manatee to go, please!
This isn’t from TheBee?
A real pirate would kill himself before ate some chicken
Is Julie Felss Masino also the CEO of Long John Silver’s?
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