Posted on 10/10/2025 9:30:15 AM PDT by DFG
What the cluck?
Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently.
As fried chicken continues its reign over the fast-food world, the 56-year-old fast seafood joint has opted to update its brand from surf to turf.
Famous for its old-fashioned fry baskets, Long John Silver’s has dropped the golden fish emblem from its logo and swapped it with a chicken.
They also added the phrase “Chicken + Seafood” to the rebranded logo.
In the coming months, the new logo will roll out across properties and materials, though it has already been changed on Long John Silver’s official website and social media accounts.
The design will also appear on a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400.
“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, said in a statement.
“It’s time we let that secret out,” said Caudill, later referring to chicken as “, calling chicken “a big part of our future.”
(Excerpt) Read more at nypost.com ...
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Does anyone know why?
I haven’t eaten at one in a long time, but now I know I won’t be giving them any of my money. Go woke, go broke.
Might as well just add roast beef and cover all the bases.
How is this woke?
Because that chicken is a tranny.
Lol. Delish!
Keep the original logo, because chicken or not your franchises need some work, the only Long John Silver’s near me is kind of a dump.
OR
eep the Chicken and Seafood. Just make the picture half a chicken, and half a fish, separated by a diagonal slash because some people are going to bitch and moan about it being just a chicken. Also, maybe encourage higher standards out of your franchise owners that run absolute dumps of a location.
Your problem isn’t the logo, you braindead corporate hacks.
They fry it all in the same grease so it all tastes the same anyway. Only real difference is texture. They should make the logo dice over a vat. Long John Silvers, random fried stuff.
Dumb. Fast food friend chicken is saturated with CFA, Popeyes, Churches, KFC, Cane’s, and regional brands.
A parrot would be more appropriate.
Fried chicken is my favorite entree. Not theirs, though. All the Long John Silvers in our area closed down. They were partnered with A&W for years. They did have really good burgers, but lousy fries. There’s a Captain D’s about 40 miles from us. Same line as LJS’s, only better food. Well, relatively speaking; it’s no Red Lobster. Come to think of it, Red Lobster is no Red Lobster anymore, either.
Friend chicken cooked in the same fryolater as Fish? No thanks.
Chicken is a relatively inexpensive protein, and cheaper than fish.
This is not woke. It’s literally just highlighting the fact they do chicken AND fish.
I used to eat at Long John Silvers as a kid. Now I may eat there once every year or two. Its good in small doses.
Nah, change the logo to a chicken holding a fish in its mouth.
I use to eat at one and the same parking lot where I worked. They made really good wraps. Last One I went to was in Texas and it was grotesque.
LOL!
I likes me some Chicken Planks.
Fish is less woke than fried chicken. It just is. I don’t make the rules.
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