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Long John Silver’s just ditched its fish logo — because fried chicken has taken over fast food
NY Post ^ | 10/10/2025 | Brooke Steinberg

Posted on 10/10/2025 9:30:15 AM PDT by DFG

What the cluck?

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently.

As fried chicken continues its reign over the fast-food world, the 56-year-old fast seafood joint has opted to update its brand from surf to turf.

Famous for its old-fashioned fry baskets, Long John Silver’s has dropped the golden fish emblem from its logo and swapped it with a chicken.

They also added the phrase “Chicken + Seafood” to the rebranded logo.

In the coming months, the new logo will roll out across properties and materials, though it has already been changed on Long John Silver’s official website and social media accounts.

The design will also appear on a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400.

“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, said in a statement.

“It’s time we let that secret out,” said Caudill, later referring to chicken as “, calling chicken “a big part of our future.”

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: cricketking; foulmouthedfilth; frdegenerates; frpottymouths; grubwormsexpress; kentuckyfriedbugs; mcinsects

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1 posted on 10/10/2025 9:30:15 AM PDT by DFG
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To: DFG

Does anyone know why?


2 posted on 10/10/2025 9:31:02 AM PDT by nwrep
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To: DFG

I haven’t eaten at one in a long time, but now I know I won’t be giving them any of my money. Go woke, go broke.


3 posted on 10/10/2025 9:35:16 AM PDT by Kleon
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To: DFG

Might as well just add roast beef and cover all the bases.


4 posted on 10/10/2025 9:37:17 AM PDT by Larry Lucido (Donate! Don't just post clickbait.)
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To: Kleon

How is this woke?


5 posted on 10/10/2025 9:37:20 AM PDT by subterfuge (I'm a pure-blood!)
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To: subterfuge

Because that chicken is a tranny.


6 posted on 10/10/2025 9:40:07 AM PDT by GMMC0987
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To: GMMC0987

Lol. Delish!


7 posted on 10/10/2025 9:41:36 AM PDT by subterfuge (I'm a pure-blood!)
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To: DFG

Keep the original logo, because chicken or not your franchises need some work, the only Long John Silver’s near me is kind of a dump.

OR

eep the Chicken and Seafood. Just make the picture half a chicken, and half a fish, separated by a diagonal slash because some people are going to bitch and moan about it being just a chicken. Also, maybe encourage higher standards out of your franchise owners that run absolute dumps of a location.

Your problem isn’t the logo, you braindead corporate hacks.


8 posted on 10/10/2025 9:43:43 AM PDT by Antihero101607
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To: DFG

They fry it all in the same grease so it all tastes the same anyway. Only real difference is texture. They should make the logo dice over a vat. Long John Silvers, random fried stuff.


9 posted on 10/10/2025 9:46:26 AM PDT by discostu (like a dog being shown a card trick)
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To: DFG

Dumb. Fast food friend chicken is saturated with CFA, Popeyes, Churches, KFC, Cane’s, and regional brands.


10 posted on 10/10/2025 9:54:10 AM PDT by HonkyTonkMan ( )
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To: DFG

A parrot would be more appropriate.


11 posted on 10/10/2025 9:54:39 AM PDT by rfp1234 (E Porcibus Unum)
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To: DFG

Fried chicken is my favorite entree. Not theirs, though. All the Long John Silvers in our area closed down. They were partnered with A&W for years. They did have really good burgers, but lousy fries. There’s a Captain D’s about 40 miles from us. Same line as LJS’s, only better food. Well, relatively speaking; it’s no Red Lobster. Come to think of it, Red Lobster is no Red Lobster anymore, either.


12 posted on 10/10/2025 9:57:29 AM PDT by Flaming Conservative ((Pray without ceasing)like he had it with him.)
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To: DFG

Friend chicken cooked in the same fryolater as Fish? No thanks.


13 posted on 10/10/2025 9:58:05 AM PDT by Vermont Lt
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To: Kleon; nwrep

Chicken is a relatively inexpensive protein, and cheaper than fish.

This is not woke. It’s literally just highlighting the fact they do chicken AND fish.


14 posted on 10/10/2025 10:02:31 AM PDT by ro_dreaming (Who knew "Idiocracy", "1984", "Enemy of the State", and "Person of Interest" would be non-fiction?)
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To: DFG

I used to eat at Long John Silvers as a kid. Now I may eat there once every year or two. Its good in small doses.


15 posted on 10/10/2025 10:03:14 AM PDT by Opinionated Blowhard (When the people find that they can vote themselves money, that will herald the end of the republic.)
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To: Antihero101607
Just make the picture half a chicken, and half a fish.

Nah, change the logo to a chicken holding a fish in its mouth.

16 posted on 10/10/2025 10:05:15 AM PDT by Labyrinthos
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To: DFG

I use to eat at one and the same parking lot where I worked. They made really good wraps. Last One I went to was in Texas and it was grotesque.


17 posted on 10/10/2025 10:06:12 AM PDT by Organic Panic ('Was I molested. I think so' - Ashley Biden in response to her father joining her in the shower.)
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To: discostu

LOL!


18 posted on 10/10/2025 10:08:10 AM PDT by dinodino ( Shut it down anyway. )
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To: DFG
KFC took them over. Here, the restaurants are half KFC, half Long John Silver.

I likes me some Chicken Planks.

19 posted on 10/10/2025 10:22:25 AM PDT by real saxophonist (Michael Bennet claps on 1 and 3.)
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To: ro_dreaming

Fish is less woke than fried chicken. It just is. I don’t make the rules.


20 posted on 10/10/2025 10:24:52 AM PDT by Kleon
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