Posted on 10/05/2025 1:23:49 PM PDT by E. Pluribus Unum
The NFL’s decision to have Bad Bunny perform at its Super Bowl halftime show, while offensive to its traditional demographic, is actually a smart marketing idea. He’s not hugely appealing to the current NFL demographic (mostly older, affluent(ish), white men), but he’s huge in the fastest growing demographic group in America: Hispanics.
In 2020, Hispanics made up 19.5% of the U.S. population, and the Census Bureau projects they’re likely to show accelerated growth because they, unlike other Americans, have children. Of course, this may change with Donald Trump’s ICE crackdowns, but, for now, Hispanics are where the marketplace is moving.
Image created using AI.
Currently, the average NFL viewer is likely to be male, although there are more women watching. While there’s a strong cohort in the 25 to 44 age group, the NFL has a significant older viewership, with as many as 47% of the audience over 55 and relatively affluent. Sites that analyze demographics shy away from identifying the racial breakdown of the average NFL fandom, but the general sense is that the fan base is disproportionately white.
The lagging demographic for the NFL is Hispanics: While they make up almost 20% of the general population, they make up, at most, 14% of the NFL fan base. There’s a lot of room for growth there.
Enter Bad Bunny. You and I see an obnoxious jerk who dresses in women’s clothes and insults Trump and his supporters, attitudes that are unlikely to make friends among many of the traditional NFL fans. However, the NFL honchos see a market opportunity.
The sexually fluid Benito Antonio Martinez Ocasio was born in Puerto Rico. Even though Puerto Rico is a commonwealth of the United States, its vibe is strongly Latin American. Also, although I find his talent elusive (a toneless...)
(Excerpt) Read more at americanthinker.com ...
I think the real calculation is nobody really cares. People will watch the game. They suffered through years of Up With People, they’ll handle this. Most of the people who pay attention to the half time show do it just to hate watch it and complain anyway. So there they go, something they can hate.
The author of this article is another ignorant Karen that thinks all Hispanics think alike as well as the morons that work for the NFL. This American of Mexican descent thinks Bad Bunny is a pendejo.
what would Charlie do?
It’s a radical idea but check it out:
Get an actually talented artist or group most people have heard of and have them play music.
I know, right?
Half-time is for bathroom breaks,go to the kitchen,etc.
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