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The NFL’s Bad Bunny demographic calculation
American Thinker ^ | October 5, 2025 | Andrea Widburg

Posted on 10/05/2025 1:23:49 PM PDT by E. Pluribus Unum

The NFL’s decision to have Bad Bunny perform at its Super Bowl halftime show, while offensive to its traditional demographic, is actually a smart marketing idea. He’s not hugely appealing to the current NFL demographic (mostly older, affluent(ish), white men), but he’s huge in the fastest growing demographic group in America: Hispanics.

In 2020, Hispanics made up 19.5% of the U.S. population, and the Census Bureau projects they’re likely to show accelerated growth because they, unlike other Americans, have children. Of course, this may change with Donald Trump’s ICE crackdowns, but, for now, Hispanics are where the marketplace is moving.

Image created using AI.

Currently, the average NFL viewer is likely to be male, although there are more women watching. While there’s a strong cohort in the 25 to 44 age group, the NFL has a significant older viewership, with as many as 47% of the audience over 55 and relatively affluent. Sites that analyze demographics shy away from identifying the racial breakdown of the average NFL fandom, but the general sense is that the fan base is disproportionately white.

The lagging demographic for the NFL is Hispanics: While they make up almost 20% of the general population, they make up, at most, 14% of the NFL fan base. There’s a lot of room for growth there.

Enter Bad Bunny. You and I see an obnoxious jerk who dresses in women’s clothes and insults Trump and his supporters, attitudes that are unlikely to make friends among many of the traditional NFL fans. However, the NFL honchos see a market opportunity.

The sexually fluid Benito Antonio Martinez Ocasio was born in Puerto Rico. Even though Puerto Rico is a commonwealth of the United States, its vibe is strongly Latin American. Also, although I find his talent elusive (a toneless...)

(Excerpt) Read more at americanthinker.com ...


TOPICS: Sports
KEYWORDS: buttboybunny; football; music; nationalfaglovers; nfl; prancingfag; sports; superbowl
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1 posted on 10/05/2025 1:23:49 PM PDT by E. Pluribus Unum
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To: E. Pluribus Unum

Roger Goodell is bathed in virtue-signaling sanctimony.

The NFL, and its advertisers, are massive subscribers to the WOKE agenda.

Why does anyone support them?


2 posted on 10/05/2025 1:26:22 PM PDT by BrexitBen
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To: E. Pluribus Unum

I don’t know any hispanic men who are okay with fags.


3 posted on 10/05/2025 1:26:49 PM PDT by Sirius Lee ("Never argue with a fool, onlookers may not be able to tell the difference.”)
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To: E. Pluribus Unum
The sexually fluid Benito Antonio Martinez Ocasio

Please, not while I am eating. Is he related to the barmaid?

4 posted on 10/05/2025 1:27:13 PM PDT by crusty old prospector
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To: E. Pluribus Unum

Bad Bungie is going to make the MFL smell of mierda.


5 posted on 10/05/2025 1:29:50 PM PDT by MtnClimber (For photos of scenery, wildlife and climbing, click on my screen name for my FR home page.)
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To: E. Pluribus Unum

So Hispanics are all-in for tranny / cross-dressing rappers?


6 posted on 10/05/2025 1:32:10 PM PDT by PGR88
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To: BrexitBen

“He’s not hugely appealing to the current NFL demographic (mostly older, affluent(ish), white men)“

The Author is either a clueless idiot or a leftist propagandist or both. American Thinker hired this jerk? Are they gone now too?


7 posted on 10/05/2025 1:34:54 PM PDT by iamgalt
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To: BrexitBen

I never supported the NFL because I actually. hate football. Big guys helmets crashing into one another doesn’t look like fun,


8 posted on 10/05/2025 1:40:04 PM PDT by Veto! (Trump Is Superman)
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To: BrexitBen

Most Hispanics in the US are Mexican, not Puerto Rican. As others point out, Hispanics in the US are no more friendly to gays than other Americans.

Why did NFL not choose a Mexican-American? There are plenty.
Why did NFL not choose a Hispanic female artist?
Oh JLO is Puerto Rican who famously played a Mexican in her first big movie. So they tried that.

Will this turn into a mis-calculation like Cracker-Barrel? The lesson of Cracker-Barrel is know your customer.

Or maybe this decision is driven by advertizers who don’t know their custiner?


9 posted on 10/05/2025 1:40:20 PM PDT by spintreebob
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To: spintreebob

They’re going to have him say something like ‘if you vote Republican as a Latino, you’re a race traitor!’ and the media will try to pump the message for a month


10 posted on 10/05/2025 1:52:14 PM PDT by struggle
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To: E. Pluribus Unum

I’ll say it again: I hope there are enough MAGAs in the audience to shout the Klown down during his show.


11 posted on 10/05/2025 1:52:51 PM PDT by TalBlack (Their god is government. Prepare for a religious war.https://freerepublic.com/perl/post?id=4322961%2)
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To: E. Pluribus Unum

Right up to the point of backlash, Transheuser Busch believed having transsexual Dylan Mulvaney advertise Bud Light as Troon Juice was a good idea.


12 posted on 10/05/2025 2:09:54 PM PDT by T.B. Yoits
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To: E. Pluribus Unum

I disagree with the author. The only calculation that went into this was on the part of Jay-Z’s Roc Nation, and it was “how do we piss off the most right-wing knuckle draggers that watch the NFL?” Appealing to anyone wasn’t in the cards.


13 posted on 10/05/2025 2:14:37 PM PDT by Billthedrill
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To: E. Pluribus Unum

Catering to the minority always seems like a great strategy...until it isn’t.


14 posted on 10/05/2025 2:35:00 PM PDT by voicereason (When a bartender can join Congress and become a millionaire...there’s a problem.)
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To: E. Pluribus Unum

“...NFL has a significant older viewership, with as many as 47% of the audience over 55 and relatively affluent.”

People older than 55 have money, but you are not going to change their buying habits. The younger generations may have money or will have money and advertisers can attract long term customers.

Sell Super Bowl ads for $6-7 million a spot and expand the audience.


15 posted on 10/05/2025 2:43:10 PM PDT by Round Earther
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To: spintreebob

“Or maybe this decision is driven by advertizers who don’t know their custiner?”

They know their older customers. They know most will continue to watch football.


16 posted on 10/05/2025 2:55:08 PM PDT by alternatives?
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To: spintreebob
There are alternatives to Cracker Barrel, Target, Anheuser Busch, and Gillette. These firms are in competitive environments. The NFL, the other major sports leagues, NCAA, and NASCAR have virtual monopolies. Until people turn off the TV, radio, or streaming services to the sports industry, the owners will not learn.
17 posted on 10/05/2025 3:01:57 PM PDT by Wallace T.
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To: spintreebob

It is driven by the leftist activists who run the NFL. People forget the NFL threatened Texas because they going to pass a keep the creeps out of the girls bathroom law.


18 posted on 10/05/2025 3:10:31 PM PDT by iamgalt
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To: voicereason

“Catering to the minority always seems like a great strategy...”

It depends on how the NFL, and their advertisers define “minority.’


19 posted on 10/05/2025 3:14:38 PM PDT by Round Earther
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To: E. Pluribus Unum

Who watches the super bowl for the halftime show? Good bunny or bad one who cares?


20 posted on 10/05/2025 3:24:04 PM PDT by AndyTheBear (Certified smarter than average for my species)
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