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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
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To: moviefan8

Management can’t leave things alone.

They must be mighty bored to have come up with this.


81 posted on 10/01/2025 10:38:02 AM PDT by OldHarbor
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To: ponygirl; dfwgator

They’ll only sell that in Yorkshire.


82 posted on 10/01/2025 10:38:19 AM PDT by decal (They won't stop, so they'll have to be stopped)
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To: DFG

Maxwell RV


83 posted on 10/01/2025 10:38:34 AM PDT by Ge0ffrey
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To: crusty old prospector
Right.



84 posted on 10/01/2025 10:38:56 AM PDT by Tommy Revolts
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To: Texas Eagle

I always wondered if Max or the Chief ever passed gas while under the Cone of Silence.


85 posted on 10/01/2025 10:39:00 AM PDT by HartleyMBaldwin
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To: ponygirl

Lol


86 posted on 10/01/2025 10:39:35 AM PDT by Tommy Revolts
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To: All

Yeah, I thought this must be a Babylon Bee spoof too.

Their Marketing Director must be a Harvard MBA.
(or some kind of Ivy League grad, anyway.)


87 posted on 10/01/2025 10:40:53 AM PDT by LegendHasIt
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To: Sequoyah101

Maxwell tenement?


88 posted on 10/01/2025 10:42:02 AM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure..)
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To: crusty old prospector

I checked the date to see if it was a re-run from 1 April.


89 posted on 10/01/2025 10:42:26 AM PDT by Cincinnatus.45-70 (What do DemocRats enjoy more than a truckload of dead babies? Unloading them with a pitchfork!)
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To: DFG

What About

MAXWELL SMART?


90 posted on 10/01/2025 10:42:52 AM PDT by JewishRighter (LIBERALISM IS A DEADLY MENTAL DISORDER)
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To: Red Badger

Why not Maxwell Condo?


Maxwell CECOT ...


91 posted on 10/01/2025 10:49:29 AM PDT by PIF (They came for me and mine ... now its your turn)
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To: DFG

I understand that under Biden they were planning to go with ‘Maxwell Squatter’ or ‘Maxwell Mattress under the overpass’ so ‘Maxwell Apartment’ is a real improvement.


92 posted on 10/01/2025 10:50:16 AM PDT by pepsi_junkie ("We want no Gestapo or Secret Police. F. B. I. is tending in that direction." - Harry S Truman)
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To: DFG

Dumbest business plan of the year!
Some marketing consultants probably got paid a ton of cash for dreaming this up.


93 posted on 10/01/2025 10:51:22 AM PDT by lee martell
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To: lee martell

“”Dumbest business plan of the year!
Some marketing consultants probably got paid a ton of cash for dreaming this up.””

Woke/DEI marketing consultants, no doubt. They should change the name to ‘Maxwell Tent’... cause that’s about all they’re going to be able to afford once this stupidity sinks in to the American public.


94 posted on 10/01/2025 10:53:21 AM PDT by Danie_2023
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To: DFG

What about Maxwell Tent for the homeless folks in the Pacific coast states (excluding Alaska, but definitely including Hawaii.


95 posted on 10/01/2025 10:53:21 AM PDT by PAR35
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To: DFG

Maxwell Box-Under-A-Bridge?


96 posted on 10/01/2025 10:54:32 AM PDT by larrytown (A Cadet will not lie, cheat, steal, or tolerate those who do. Then they graduate...)
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To: DFG

Maxwell CrackHouse, with natural caffeine and natural crack


97 posted on 10/01/2025 10:55:12 AM PDT by UnwashedPeasant (The pandemic we suffer from is not COVID. It is Marxist Democrat Leftism. )
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To: DFG

Bang, bang Maxwell’s silver apartment...


98 posted on 10/01/2025 10:55:32 AM PDT by BBB333 (The Power Of Trump Compels You!)
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To: DFG

Marketing stunt that seems to have worked- sold out on Amazon.


99 posted on 10/01/2025 10:56:42 AM PDT by Vesuvian
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To: Allegra
Maxwell Tenement

Maxwell TeePee. We can't leave our red brothers without a hot cup of Joe.

100 posted on 10/01/2025 11:03:05 AM PDT by BlackbirdSST (FTL)
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