Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
Management can’t leave things alone.
They must be mighty bored to have come up with this.
They’ll only sell that in Yorkshire.
Maxwell RV
I always wondered if Max or the Chief ever passed gas while under the Cone of Silence.
Lol
Yeah, I thought this must be a Babylon Bee spoof too.
Their Marketing Director must be a Harvard MBA.
(or some kind of Ivy League grad, anyway.)
Maxwell tenement?
I checked the date to see if it was a re-run from 1 April.
What About
MAXWELL SMART?
Why not Maxwell Condo?
—
Maxwell CECOT ...
I understand that under Biden they were planning to go with ‘Maxwell Squatter’ or ‘Maxwell Mattress under the overpass’ so ‘Maxwell Apartment’ is a real improvement.
Dumbest business plan of the year!
Some marketing consultants probably got paid a ton of cash for dreaming this up.
“”Dumbest business plan of the year!
Some marketing consultants probably got paid a ton of cash for dreaming this up.””
Woke/DEI marketing consultants, no doubt. They should change the name to ‘Maxwell Tent’... cause that’s about all they’re going to be able to afford once this stupidity sinks in to the American public.
What about Maxwell Tent for the homeless folks in the Pacific coast states (excluding Alaska, but definitely including Hawaii.
Maxwell Box-Under-A-Bridge?
Maxwell CrackHouse, with natural caffeine and natural crack
Bang, bang Maxwell’s silver apartment...
Marketing stunt that seems to have worked- sold out on Amazon.
Maxwell TeePee. We can't leave our red brothers without a hot cup of Joe.
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