Posted on 09/17/2025 7:06:36 PM PDT by xxqqzz
The New Logo Has Been Pulled and the Old Is Back
The updated logo, which ditched the “Uncle Herschel” character and the words “Old Country Store,” has been tossed. The old one is back. “We have heard our guests, and we are continuing to listen. We are focused on the kitchen and our guests’ plates and serving up generous portions of craveable food with Cracker Barrel’s warm country hospitality,” a Cracker Barrel spokesperson said.
The restaurant also tossed a plan to update restaurants, giving them a modern, sleek look. They have already remodeled four of 660. “You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be,” the company said in a statement posted to its website. “We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the company said. “The vintage Americana you love will always be here — the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee.”
Handmade Biscuits Are Returning
Cracker Barrel is announcing the return of handmade biscuits on Wednesday, which will be “rolled by hand and baked fresh throughout the day,” they said. “Cracker Barrel was built on biscuits, so when you told us our biscuits weren’t the same anymore, we took it to heart,” the company will say on social media Wednesday. “We aim to serve up the best food possible, starting with our biscuits. From now on, our biscuits will be even better than you remember. Rolled by hand and baked fresh throughout the day.
(Excerpt) Read more at eatthis.com ...
CB biscuits have never been that good - doughy and tasteless. How about bringing back actual cooked food (instead of microwaved frozen)?
I actually play the peg-game which seems to always categorize me as a moron or of average intelligence.
But since I’m not a modern type person with a porcelain self-image and a counselor on speed dial, it’s ok.
Is the bitch still there? If no, then NO THANKS.
I’ve never been in one that didn’t have an enormous wood-burning fireplace. I always wanted one just like them.
Yep. They’re everywhere here in TN.
Are they one of those kitchens where everything is basically pre made in a factory kitchen and then just reheated at the local restaurant?
I wish they had hash on their breakfast menu, but they don’t, and I don’t they ever did. Grits are there. 🤮
I wuz just lookin’.
2 in Pigeon Forge ;-) .
Cracker Barrel isn’t exactly just a theme restaurant like that, but it was the closest comparison I could think of. Cracker Barrel has a built-in following, so it was really stupid that they briefly engaged in a rebranding that was going to alienate those dedicated customers in search of new customers (woke Gen Z?) who likely never would have set foot in one anyway.
Cracker Barrel biscuits.
Now what am I supposed to do with the lighter fluid I bought for the rainbow-painted rocking chairs? I haven’t smoked in years and that stuff’s not safe to leave around.
Seriously though, it’s the quality of the food that’s hurt Cracker Barrel the most. I see all this tiptoeing around that while they’re addressing other issues, but until that core problem is fixed the slide will continue.
The food is not as tasty, and the servings are much smaller, as before. The reasons we go to CB are: (1) it’s a convenient stop when traveling, (2) the old-timey atmosphere is comfortable, and (3) when in fully self-contained RV, they welcome having you spend the night in a specified area of their parking lots. (Have heard that some don’t, but we haven’t run across one of those yet.) Also, we like the gift shop but that’s not why we go.
I know you’re in TN, as am I. When the whole rainbow rocking chairs deal was going on, I don’t recall seeing any of them in our area — Rockwood, Lenoir City, Crossville. Maybe they were there, but I can’t remember.
I’m so glad that “our” side in going all hard-ass on so many of these things now. We have sat back and just taken it for so long that everything went too far.
In many cases (not CB which started earlier) it took the death of a good young man to light a fire.
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