Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Coca-Cola rebrands products in Germany amid US image crisis
Deutsche Welle ^ | 09/08/2025 | Dirk Kaufmann

Posted on 09/08/2025 11:34:55 PM PDT by Olog-hai

For decades, US firms have enjoyed a strong foothold in Germany, particularly in the country’s western regions, which were under the control of the Western Allies after World War II. In the immediate postwar years, US cigarettes were so highly prized on the German black market that they effectively served as currency. […]

Today, however, the climate has shifted. The image of the US in Germany has taken a major beating, raising questions about how US companies can maintain their reputation. Some US firms are now actively marketing their products as “Made in Germany.” […]

Coca-Cola, perhaps more than any other US brand, appears concerned about being tied to the US government’s politics. The Atlanta-based company recently launched a “Made in Germany” campaign in Germany, which highlights the names of employees such as Daniel, Heike, Jana, Jessy, and Muhammed. Each is featured under the slogan: “Made by [employee name]. Made in Germany.”

“The campaign aims to show Coca-Cola’s deep roots in Germany,” the company told DW in a statement, noting that the company had been part of German business and society for almost 100 years.

According to the company, many Germans are unaware that most Coca-Cola sold in the country is already bottled locally.

Given the current political climate, the move is widely seen as an attempt to distance the brand from US politics. …

(Excerpt) Read more at dw.com ...


TOPICS: Business/Economy; Food; Local News; Weird Stuff
KEYWORDS: cocacola; eussr; fourthreich; germany

Click here: to donate by Credit Card

Or here: to donate by PayPal

Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794

Thank you very much and God bless you.


Navigation: use the links below to view more comments.
first 1-2021-4041-55 next last
This is ridiculous.
1 posted on 09/08/2025 11:34:55 PM PDT by Olog-hai
[ Post Reply | Private Reply | View Replies]

To: Olog-hai
In my metro Seattle Safeway grocery store, Coca-Cola has a stand alone display of Made in Mexico glass bottled Coke.

They actually make it with sugar in Mexico.

I was tempted to buy a bottle to see if it tasted like USA Coke in the 1950s, but decided to just walk by.

2 posted on 09/08/2025 11:49:01 PM PDT by zeestephen (Trump Landslide? Kamala lost the election by 230,000 votes, in WI, MI, and PA.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Olog-hai
This is ridiculous.

Germany is ridiculous. Germans never recovered from their brutal civil war in 1612-1642 and the loss of their empire.

3 posted on 09/08/2025 11:49:41 PM PDT by Right_Wing_Madman
[ Post Reply | Private Reply | To 1 | View Replies]

To: Right_Wing_Madman
My bad, 1618–1648.

4 posted on 09/09/2025 12:01:10 AM PDT by Right_Wing_Madman
[ Post Reply | Private Reply | To 3 | View Replies]

To: Right_Wing_Madman
Germany is ridiculous. Germans never recovered from their brutal civil war in 1612-1642 and the loss of their empire.

I always felt that things were never really the same after the demise of Otto der Große - though I suppose that an argument could be made that the Reich continued up until the execution of Konradin (the son of Konrad IV) in Naples in the year 1268, though we did at least gain an independent Italy, with Savoy, Milan, Venice, Genoa, Florence, the Papal State, Naples, and Sicily finally coming into their own.

Are you a student of history?

Regards,

5 posted on 09/09/2025 12:08:37 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: zeestephen

I can’t say for sure that it’s identical to what you rememeber from the ‘50s, but Mexi-Coke in a glass bottle does taste better than the U.S. high-fructose version in either an aluminum can or plastic bottle.

If you don’t want the Mex version, hang tight... help may be on the way. Based on Pres. Trump’s lobbying, Coca-Colas said that it intends to introduce an American-made, cane-sugar version of its flagship soda this fall. So stay tuned...


6 posted on 09/09/2025 12:11:32 AM PDT by irishjuggler
[ Post Reply | Private Reply | To 2 | View Replies]

To: Right_Wing_Madman
My bad, 1618–1648.

I graciously glossed over that glaring error, since it is sometimes understandably difficult to separate Germany's internal squabbles from the larger conflict of the Thirty Years' War.

You have a personal connection to that period?

Regards,

7 posted on 09/09/2025 12:15:05 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Right_Wing_Madman

Germany actually never existed until over 200 years after that.


8 posted on 09/09/2025 12:23:02 AM PDT by nickcarraway
[ Post Reply | Private Reply | To 3 | View Replies]

To: Olog-hai

This might be a big deal or maybe not. My guess is Coke, which is an aggressive company isn’t taking any chances, hence the information campaign.

Coca-Cola consumption by country in liters for the top 7.

United States 39.3B
Mexico 18.5B
China 10.8B
Brazil 8.7B
Japan 7.5B
Germany 6.8B
Russia 6.4B

If sales decline in Germany moving forward, I’ll be looking at the other 6 markets for a comparison.
I’ll also be looking at a lot of smaller countries that don’t have the volume, but Coke has an outsized percentage compared to their competitors.

Until we can compare monthly & yearly sales data in Germany, there’s not much to go on.


9 posted on 09/09/2025 12:27:54 AM PDT by unclebankster (Globalism is the last refuge of a scoundrel. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: alexander_busek

I’m a student history l. Germany didn’t exist until the 1860s.


10 posted on 09/09/2025 12:29:38 AM PDT by nickcarraway
[ Post Reply | Private Reply | To 5 | View Replies]

To: alexander_busek
I always felt that things were never really the same after the demise of Otto der Große

I think so. By the beginning of the Thirty Years War, Germany's heyday was long gone, but that war utterly destroyed Germany.

From about year 1000, Europe's premier power was: Germany, followed by Italy, then Spain, Holland, France, England, and then no major power after WW2. The Poles and Habsburgs had nice runs in between, but never achieved "premier" status. And meanwhile, the Ottomans lurked outside.

11 posted on 09/09/2025 12:34:02 AM PDT by Right_Wing_Madman
[ Post Reply | Private Reply | To 5 | View Replies]

To: Olog-hai

Bud lite moment?


12 posted on 09/09/2025 12:44:12 AM PDT by rrrod (6)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
Germany actually never existed until over 200 years after that.

That's new news to the Roman Republic, who fought Germany, or Germania, several times before the birth of Christ.

13 posted on 09/09/2025 12:46:33 AM PDT by Right_Wing_Madman
[ Post Reply | Private Reply | To 8 | View Replies]

To: Olog-hai
"US cigarettes were so highly prized on the German black market that they effectively served as currency."

I'm currently reading "Colditz: The Definitive History" by Henry Chancellor. It's about the German POW prison that held mostly British officers, but French, Dutch, Polish, Russian, and Belgian too. They got monthly Red Cross parcels at Colditz, which included cigarettes and chocolate. The prisoners would sell the cigarettes, chocolate and other items to the guards for cash, or for special item requests. It's a great book which includes interviews from many of the officers who were held there, and their captors, along with the stories of the escape attempts. The majority of the escape attempts were made by British, French and Polish officers. There were 316 officers involved in 174 escape attempts, with 32 successful escapes.

14 posted on 09/09/2025 12:51:12 AM PDT by mass55th (“Courage is being scared to death, but saddling up anyway.” ― John Wayne)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Olog-hai
They won't have any problems if they take the right steps marketing to their new citizens.

CocaColaHalal

(Just look at the joy on their faces!)

15 posted on 09/09/2025 12:59:00 AM PDT by MikelTackNailer (Luckily my head cushioned the blow after falling off that turnip truck.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
I’m a student history l. Germany didn’t exist until the 1860s.

Don't niggle! We were speaking in broad terms.

Regards,

16 posted on 09/09/2025 1:09:46 AM PDT by alexander_busek (Extraordinary claims require extraordinary evidence.)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Olog-hai
US cigarettes were so highly prized on the German black market that they effectively served as currency.

Back in the early 80's, we were given a ration card. Cartons of Marlboro were five bucks.

17 posted on 09/09/2025 1:16:02 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: zeestephen

“In my metro Seattle Safeway grocery store, Coca-Cola has a stand alone display of Made in Mexico glass bottled Coke.
They actually make it with sugar in Mexico”

Coke is going to make a sugar cane based / USA manufacturered version this fall. I guess Trump requested it. I believe it will be a limited run at least initially. It doesn’t replace the current coke version, just another option.


18 posted on 09/09/2025 1:22:32 AM PDT by DAC21
[ Post Reply | Private Reply | To 2 | View Replies]

To: Olog-hai

Be appreciative. Germany took it on the chin, and probably poisoned a lot of people, figuring out how to make Fanta grape from prison hooch for the world to enjoy.


19 posted on 09/09/2025 1:24:15 AM PDT by Jonty30 (Pornography feeds abortion. Abortion is Satan's ultimate effort to hurt God. )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Olog-hai

Ok, I’m going to say it, I miss the white male manliness of the wermark during WW2, ever since then, the white maleshave been turned into wimps by those who want to control them

What goes around comes around


20 posted on 09/09/2025 1:53:29 AM PDT by Herakles (Diversity is applied Marxism )
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-55 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson