Posted on 08/29/2025 11:50:40 AM PDT by Morgana
Cracker Barrel's co-founder has delivered a scathing critique of the restaurant chain's CEO after a botched rebranding.
Tommy Lowe, 93, accused Julie Felss Masino of failing to grasp what Cracker Barrel stands for, pointing to her previous stint at Taco Bell.
'They're trying to modernize to be like the competition. Cracker Barrel doesn't have any competition,' Low, who co-founded Cracker Barrel with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF.
'I heard she was at Taco Bell. What's Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel, the logo, alone.'
The criticism comes after Cracker Barrel scrapped its controversial new logo Tuesday following a flood of outrage. The redesign removed the iconic 'Old Timer' figure — an old man leaning against a barrel — leaving only the chain's name in a modern font.
Lowe weighed into the saga as Masino, who earns $6.68 million a year in salary and bonuses, was spotted Thursday leaving her home in an affluent Nashville neighborhood.
When approached by Fox News Digital, Masino — who took the helm of the 650-location Southern comfort food chain in 2023 — refused to answer questions
She quickly got into her Mercedes-Benz, flanked by security in another vehicle, and drove to a nearby Starbucks for coffee.
(Excerpt) Read more at dailymail.co.uk ...
And the trans killer who targeted children praying?
She would hire the monster if he hadn’t killed himself.
take not of the major CB shareholders — not exactly friends of America
We have the right to know. We can also look for WOKE BS in their ads... that's a hint - a tell...
Taco HELL and lesbo barrel. Who really gives a chit except those selling tums and toilet paper;-)
Exactly right, just as Disney had no competition for decades….until woke “progressives” took it over and corrupted it to the point it became just another soulless corporate “brand.” The “MBA effect” is real. I experienced a number of them during my work life, and I think their biggest weakness is that no matter how strong the company is that they’re joining, they have an ego-driven pathological drive to change everything just to make it “theirs.” That is of course also a “progressive” leftist trait. So-called “progressives” believe that nothing that came before them is any good. In fact, it’s probably all “racist”, “sexist”, “colonialist”, etc. And whatever they “create”, no matter how much of a dumpster fire it is, is automatically assumed by them to be “progressive” (better than what came before), even when they drive a company completely into the ground.
Dilbert called this approach “management by shaking the box”, and Scott Adams was right on target with that observation. I’ve seen it many times, and I’ve always believed that the people who do this use “shaking everything up” as a way to hide their own incompetence. If they arrive on the scene and immediately throw everything into turmoil, they: A) make it look like they’re doing “something”, and B) discombobulate everyone so thoroughly that it makes it difficult for them to tell if the new CEO has any idea what they’re doing.
Boss girl headed to Starbucks for a coffee, while flanked by security.
No way(sarcasm)
The next thing they’ll tell us, is she was seen reading the NYT while sipping on a latte.
and drove to a nearby Starbucks for coffee.“
I have to believe that part is made up. I cannot imagine her being that tone deaf
“Boss girl headed to Starbucks for a coffee, while flanked by security”
No surprise that Starbucks is on her resume.
AMEN.
Yeah probably
I’m guessing you meant “take note”?
Blackrock and Vanguard?
(Cracker Barrel removed DEI web pages)
Good start...
😀😃🤣🤣
“This is a big part of the “MBA” problem the country has had for 40 years or so”
Can’t even make that excuse for her, she has a BA in Communications from Miami of Ohio. I guess she got sidetracked from her bucket list gig at MSNBC.
Yep!!! It’s at times like this , I MISS RUSH!!!!!
He and the family of his late business partner need to take it back.
Run to the Starbucks!
I will forgive them for the Logo screwup, but if they really support sexual perversions, that is unforgivable.
Lowe stated “They need to work on the food and service ...”.
I’ll second that ... the food quality has dropped like a stone in the last decade. Our family use to go there for Sunday dinner about every other month until even our teenage boys started to complain about the food quality. We soon quit after that.
Did she fill out a job application?
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