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Cracker Barrel founder, 93, gives damning verdict on $7M-a-year CEO as she breaks cover after rebrand fiasco
Daily Mail UK ^ | August 29, 2025 | Germania Rodriguez Poleo

Posted on 08/29/2025 11:50:40 AM PDT by Morgana

Cracker Barrel's co-founder has delivered a scathing critique of the restaurant chain's CEO after a botched rebranding.

Tommy Lowe, 93, accused Julie Felss Masino of failing to grasp what Cracker Barrel stands for, pointing to her previous stint at Taco Bell.

'They're trying to modernize to be like the competition. Cracker Barrel doesn't have any competition,' Low, who co-founded Cracker Barrel with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF.

'I heard she was at Taco Bell. What's Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel, the logo, alone.'

The criticism comes after Cracker Barrel scrapped its controversial new logo Tuesday following a flood of outrage. The redesign removed the iconic 'Old Timer' figure — an old man leaning against a barrel — leaving only the chain's name in a modern font.

Lowe weighed into the saga as Masino, who earns $6.68 million a year in salary and bonuses, was spotted Thursday leaving her home in an affluent Nashville neighborhood.

When approached by Fox News Digital, Masino — who took the helm of the 650-location Southern comfort food chain in 2023 — refused to answer questions

She quickly got into her Mercedes-Benz, flanked by security in another vehicle, and drove to a nearby Starbucks for coffee.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Front Page News; Government; Politics/Elections
KEYWORDS: bossgirl; ceo; crackerbarrel; danevins; juliefelssmasino; tennessee; tommylowe
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To: SaveFerris

And the trans killer who targeted children praying?

She would hire the monster if he hadn’t killed himself.


21 posted on 08/29/2025 12:33:14 PM PDT by GOPJ (DEMOCRAT HELLHOLE CITIES HAD 60 YEARS TO DEAL WITH THEIR CRIMINAL PROBLEMS. Why didn't they?)
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To: SaveFerris

take not of the major CB shareholders — not exactly friends of America


22 posted on 08/29/2025 12:36:49 PM PDT by Gene Eric
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To: allendale
If your portfolio has a company that hires a progressive, Democrat as CEO, sell the stock immediately.

We have the right to know. We can also look for WOKE BS in their ads... that's a hint - a tell...

23 posted on 08/29/2025 12:38:17 PM PDT by GOPJ (<I><B><big><center> Chicago's mayor? Is he working with the cartels?)
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To: Morgana

Taco HELL and lesbo barrel. Who really gives a chit except those selling tums and toilet paper;-)


24 posted on 08/29/2025 12:39:40 PM PDT by Harpotoo (Being a socialist is a lot easier than having to WORK like the rest of US;-))
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To: Ronaldus Magnus III
"Cracker Barrel doesn't have any competition"

Exactly right, just as Disney had no competition for decades….until woke “progressives” took it over and corrupted it to the point it became just another soulless corporate “brand.” The “MBA effect” is real. I experienced a number of them during my work life, and I think their biggest weakness is that no matter how strong the company is that they’re joining, they have an ego-driven pathological drive to change everything just to make it “theirs.” That is of course also a “progressive” leftist trait. So-called “progressives” believe that nothing that came before them is any good. In fact, it’s probably all “racist”, “sexist”, “colonialist”, etc. And whatever they “create”, no matter how much of a dumpster fire it is, is automatically assumed by them to be “progressive” (better than what came before), even when they drive a company completely into the ground.

Dilbert called this approach “management by shaking the box”, and Scott Adams was right on target with that observation. I’ve seen it many times, and I’ve always believed that the people who do this use “shaking everything up” as a way to hide their own incompetence. If they arrive on the scene and immediately throw everything into turmoil, they: A) make it look like they’re doing “something”, and B) discombobulate everyone so thoroughly that it makes it difficult for them to tell if the new CEO has any idea what they’re doing.

25 posted on 08/29/2025 12:46:33 PM PDT by noiseman (I The only thing necessary for the triumph of evil is for good men to do nothing.)
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To: Morgana

Boss girl headed to Starbucks for a coffee, while flanked by security.

No way(sarcasm)

The next thing they’ll tell us, is she was seen reading the NYT while sipping on a latte.


26 posted on 08/29/2025 12:48:56 PM PDT by unclebankster (Globalism is the last refuge of a scoundrel. )
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To: FatherofFive

and drove to a nearby Starbucks for coffee.“
I have to believe that part is made up. I cannot imagine her being that tone deaf


27 posted on 08/29/2025 12:58:42 PM PDT by gibsonguy ( )
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To: unclebankster

“Boss girl headed to Starbucks for a coffee, while flanked by security”

No surprise that Starbucks is on her resume.


28 posted on 08/29/2025 1:01:31 PM PDT by DAC21
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To: Jim W N

AMEN.


29 posted on 08/29/2025 1:02:40 PM PDT by Ann Archy (Abortion.....the HUMAN Sacrifice to the god of Convenience.)
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To: GOPJ

Yeah probably


30 posted on 08/29/2025 1:02:50 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: Gene Eric

I’m guessing you meant “take note”?

Blackrock and Vanguard?


31 posted on 08/29/2025 1:04:01 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: NewJerseyJoe

(Cracker Barrel removed DEI web pages)

Good start...


32 posted on 08/29/2025 1:05:10 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: Red Badger

😀😃🤣🤣


33 posted on 08/29/2025 1:05:25 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: ClearCase_guy

“This is a big part of the “MBA” problem the country has had for 40 years or so”

Can’t even make that excuse for her, she has a BA in Communications from Miami of Ohio. I guess she got sidetracked from her bucket list gig at MSNBC.


34 posted on 08/29/2025 1:06:30 PM PDT by DAC21
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To: Ronaldus Magnus III

Yep!!! It’s at times like this , I MISS RUSH!!!!!


35 posted on 08/29/2025 1:07:38 PM PDT by pollywog (" O thou who changest not....ABIDE with me")
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To: Morgana

He and the family of his late business partner need to take it back.


36 posted on 08/29/2025 1:10:56 PM PDT by WhiteHatBobby0701
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To: Morgana

Run to the Starbucks!


37 posted on 08/29/2025 1:50:02 PM PDT by griffin (When you have to shoot, SHOOT; don't talk. -Tuco)
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To: Morgana

I will forgive them for the Logo screwup, but if they really support sexual perversions, that is unforgivable.


38 posted on 08/29/2025 1:59:38 PM PDT by libertylover (The HBM (Has Been Media) is almost all AGENDA-DRIVEN, not-truth driven.)
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To: Morgana

Lowe stated “They need to work on the food and service ...”.

I’ll second that ... the food quality has dropped like a stone in the last decade. Our family use to go there for Sunday dinner about every other month until even our teenage boys started to complain about the food quality. We soon quit after that.


39 posted on 08/29/2025 2:04:39 PM PDT by ByteMercenary (Election 2020 was stolen by mail-in voting.)
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To: Morgana
“ She quickly got into her Mercedes-Benz, flanked by security in another vehicle, and drove to a nearby Starbucks for coffee.“

Did she fill out a job application?

40 posted on 08/29/2025 2:18:59 PM PDT by Jumpmaster (U.S. Army Paratrooper. I am the 0.001%.)
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