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Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
foxnews.com ^ | Greg Wehner , Patrick Ward

Posted on 08/27/2025 4:41:51 AM PDT by V_TWIN

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.

"We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

"As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon," the restaurant chain added.

(Excerpt) Read more at foxbusiness.com ...


TOPICS: Chit/Chat
KEYWORDS: crackerbarrel; creepyoldguy; logo

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To: Danie_2023

That would have worked too!


21 posted on 08/27/2025 5:22:09 AM PDT by FlingWingFlyer (Vanity Fair. The Official Rag of Far-Left Liberal HATE!)
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To: \/\/ayne

I read this and flashed back to the interior of my Congregational Church (Before the UCC took over). Not sure how sterile Cracker Barrel is now….but it stillwould not match the inside of my childhood church.


22 posted on 08/27/2025 5:24:01 AM PDT by Vermont Lt
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To: LittleBillyInfidel

I have never thought of a collection of rolling pins on a wall to be condescending me. I’m a little more sturdy in my emotional make up. What does that even mean?


23 posted on 08/27/2025 5:24:51 AM PDT by healy61
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To: Ikeon

I wasn’t spelling slop, as the definition clearly shows, and their food isn’t the actual problem. It’s the DEI and LGBTQ ideology.


24 posted on 08/27/2025 5:25:24 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: sonova
Maybe should have asked customers first...

They probably did, marketing firms often invite people in to look at and comment on advertising and marketing ideas they have come up with but the thing is WHICH customers did they ask. Asking other woke idiots what they thought of the terrible rebrand would have gotten them the answers they wanted, that they were doing great work.
25 posted on 08/27/2025 5:26:24 AM PDT by The Louiswu (USA FIRST...USA FOREVER)
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To: healy61

My wife was a server at a chain that had a lot of stuff on the walls.

Her first reaction to going into a Cracker Barrel was, “It must be a pain in the neck to dust all that crap!”

When they re-designed her place it saved several hours a day in labor just keeping the place clean.

It’s not always about “DEI”.


26 posted on 08/27/2025 5:27:14 AM PDT by Vermont Lt
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To: Ikeon
...every time I eat there...

Ah, a masochist. Never mind.

27 posted on 08/27/2025 5:27:19 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: Cowgirl of Justice

I agree!


28 posted on 08/27/2025 5:29:51 AM PDT by LoL_lady (Traitors inside the walls are always worse than the barbarians at the gates.)
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To: \/\/ayne

I understand that of the 660 CR restaurants about 50-60 have been “modernized”...They need to STOP right now and try to return those 50-60 back to the original country design.


29 posted on 08/27/2025 5:31:12 AM PDT by JBW1949 (I'm really PC.....Patriotically Correct)
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To: Vermont Lt

I don’t think it was ever about DEI.

The board implemented change because the very existence of Cracker Barrel depended on a change that would increase customers and revenue. Cracker Barrel is a failing enterprise.

From my perspective, the customer base that allowed growth and prosperity is either dead or aged. The former customer base just no longer exists.

New customers must be acquired.


30 posted on 08/27/2025 5:35:02 AM PDT by bert ( (KE. NP. +12) Where is ZORRO when California so desperately needs him?)
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To: V_TWIN

I’m willing to bet that come next June these idiots display the perv flag


31 posted on 08/27/2025 5:35:52 AM PDT by albie
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To: Cowgirl of Justice

No, I agree with that when it was in its authentic form. The new CB has taken that and transformed it into neo-kitch collection that screams “Here’s your rolling pins, you Hicks!”


32 posted on 08/27/2025 5:39:48 AM PDT by LittleBillyInfidel (This tagline has been formatted to fit the screen. Some content has been edited.)
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To: philman_36
My stomach is a bit picky. I can smell a greasy spoon as soon as i walk in. Ive been on a cruise ship that didnt turn my stomach,

i eat tacobell( a clean white neighborhood one) and dont get sick.

Every cracker barrel is guaranteed to clean me out with 10 minutes of eating. Bob Evans is better to my stomach.

So imso, Cracker barrels serve slop.

33 posted on 08/27/2025 5:44:14 AM PDT by Ikeon (As a white kid in the u.s.I was taught to do what i was told, WTH were black kids told? )
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To: healy61

Oh, Healy, you’re just so above it all and sturdy! You go, girl! 🤪 The ORIGINAL antique CB deco was interesting and warm when it was in its authentic form. The new CB has taken that and transformed it into neo-kitch collection that screams “Here’s your rolling pins, Healy you hick! Enjoy!” And then, you, being so emotionally sturdy, are to be satiated in its condescending sterility.


34 posted on 08/27/2025 5:45:35 AM PDT by LittleBillyInfidel (This tagline has been formatted to fit the screen. Some content has been edited.)
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To: V_TWIN

Cracker Barrel is one of those restaurants that has memorabilia, gadgets, etc hanging everywhere. It always bothers me, wondering when the last time they were washed or dusted. We were sitting at a CB table that had glass framed photos above and there was grime and dust all over them. YUK!


35 posted on 08/27/2025 5:46:23 AM PDT by Toespi
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To: Ikeon
Yet you, by your own admission, continue to eat there.

Every cracker barrel is guaranteed to clean me out with 10 minutes of eating.
A real glutton for punishment.

36 posted on 08/27/2025 5:51:31 AM PDT by philman_36 (Pride breakfasted with plenty, dined with poverty and supped with infamy. Benjamin Franklin)
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To: Toespi

“sitting at a CB table that had glass framed photos above and there was grime and dust all over them.”
-

That’s more than likely about local management but I get your point.

Been many years since I’ve been in one, but my lasting impression of that experience is it wasn’t all that clean....I remember the table needed to be wiped off and dirty silverware but still, probably a local management issue.

On the road I’d rather just get something at a fast food drive thru. Locally, CBs really aren’t that convenient to get to and I know better options.


37 posted on 08/27/2025 5:56:18 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Ikeon

So no Wafflehouse?


38 posted on 08/27/2025 6:01:32 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: philman_36

Is English not your primary language? I never implied or between the lines said i eat at cracker barrel, I quit eating cracker barrel 10 years ago unless I am forced to by my MIL and wife who want to stop, then I usually have toast and water.


39 posted on 08/27/2025 6:08:01 AM PDT by Ikeon (As a white kid in the u.s.I was taught to do what i was told, WTH were black kids told? )
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To: V_TWIN

The “old timer” in the Cracker Barrel logo was a real man. He was Uncle Hershel who gave his nephew the money to begin the restaurant chain. There has even been an “Uncle Hershel’s Special” meal on the breakfast menu which was a favorite of the man whose name it bears.

Without the “old timer,” Uncle Hershel, there would NEVER have been a Cracker Barrel chain.


40 posted on 08/27/2025 6:13:20 AM PDT by Gnome1949
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