It’s a restaurant: focusing on the food would seem to be the obvious thing to do. Logos and decor don’t matter as much as the food.
Food and service- the magical keys to success! Whoduthunk?
That's what I was thinking. In the case of Cracker Barrel, that means old style home cooking with good-sized portions.
For breakfast I can suggest 2 areas for improvement:
1) Have someone at breakfast not waiting tables but constantly roaming through the dining room with hot coffee for quick refills.
2) Take the damn butter out of the freezer enough in advance to warm up so I don't have to put a butter rock on my biscuit!
You don’t go there