Click here: to donate by Credit Card
Or here: to donate by PayPal
Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794
Thank you very much and God bless you.
Posted on 08/25/2025 9:52:56 AM PDT by Morgana
There is a slow, deliberate purge happening in America. Not a war waged with guns, bombs, and tanks, but with erasers, marketing departments, and cultural commissars. It is the grand project of the woke movement, a full frontal assault on white European history, culture, and symbols. And the most effective battles are not fought in the streets but in the quiet removal of images, names, and figures that once stood as touchstones of identity.
Wokeness, rooted in the toxic soil of Critical Theory and Marxism is a cancer metastasizing through every organ of society. Public institutions, schools, corporations. Heck, even churches and religious institutions have embraced it through “diversity” initiatives. Its feverish logic has been years in the making, and now the tumors are visible to everyone who isn’t pretending not to see.
We’ve seen it already. Christopher Columbus, once honored as a symbol of discovery, recast as a racist genocidal villain. Confederate statues toppled not as relics of war but as if they were radioactive. Founding fathers like Jefferson and Washington stripped from schools while Marxist academics smuggle in pedophiles like Harvey Milk while sneering that this is “progress.”
Each removal is justified under the banner of “equity” or “inclusion,” but the pattern is unmistakable. One by one, the white European figures who formed the backbone of America are erased from memory, leaving behind a sterilized void filled with rainbow flags and corporate hashtags.
The woke cancer was never content with critique of our culture or history. Rather, its appetite is for obliteration. And it has found its way into the heart of Americana itself, everywhere, and it isn’t letting to.
Cracker Barrel. For half a century, the logo featured a figure affectionately known as “Uncle Herschel”—a simple, working-class white man leaning on a barrel, a quiet symbol of Southern hospitality and tradition. But in the year 2025, under the reign of Cracker Barrel’s freshly minted CEO, Julie Felss Masino, that man was unceremoniously executed.
No trial, no farewell tour, just gone—exiled from the company’s identity as though his mere presence were too embarrassing to be tolerated.
Who is Julie Masino? A corporate ladder-climber who cut her teeth in the soulless world of Starbucks and Taco Bell—brands whose entire ethos is cultural dilution, not preservation. She is the modern CEO archetype. Activist first, businesswoman second.
Trained in the catechisms of woke capitalism, fluent in the buzzwords of “equity” and “progress,” she stepped into Cracker Barrel not to defend its heritage, but to sandblast it away. To her, the man in the logo wasn’t an anchor of identity, he was a liability. He had the wrong skin color, the wrong gender, the wrong cultural connotation…and probably the wrong sexual preference.
He had to go.
Of course, she would never admit that. The spin is always modernization, digital clarity, streamlining, simplification. The same every time. Corporate PR teams are paid out the wazoo to assure us that the removal of a white man symbolizing Southern history and working-class America has nothing—absolutely nothing—to do with politics.
And yet, we’re not stupid. The evidence screams otherwise. If simplification were the goal, the man could have been retained in stylized form, the logo trimmed but not amputated. But he wasn’t. His removal was the point. It is always the point.
This is what the project of erasing the white man looks like in the twenty-first century. It’s not gulags and executions. It’s not firing squads. It’s quiet, polite, and surgically precise.
It’s deleting faces from logos, scrubbing books from libraries, renaming streets, and telling entire generations that their ancestors were monsters unworthy of remembrance.
It’s euphemized as “progress,” but it is, in truth, a bloodless purge—an annihilation of identity under the guise of compassion.
And so Cracker Barrel, once a symbol of down-home tradition, now joins the parade of corporations that genuflect before the high priests of wokeness. Its new logo is a bland, mustard-yellow tombstone, the kind of design you’d expect from a tech startup peddling oat milk subscriptions, not a restaurant built on Southern charm. The man is gone, the tagline erased, the personality stripped. What’s left is corporate sterility masquerading as inclusivity.
The irony is staggering. In the name of “expanding the customer base,” they amputate the very heritage that made the brand beloved in the first place. In the name of “equity,” they participate in the most inequitable act of all—cultural erasure. The white man deleted.
The woke mob cheers, the media nods approvingly, and the stockholders watch their portfolios tank. But the truth is undeniable, this was not just a design change. It was a symbolic execution. Cracker Barrel has chosen to erase the white man, because erasing him is the fashion of the century.
And Julie Masino, smiling as she steers the company into the abyss, is merely one more captain in the woke flotilla sailing proudly into oblivion.
|
|
Click here: to donate by Credit Card Or here: to donate by PayPal Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794 Thank you very much and God bless you. |
The TV commercials tell us that blacks mustg outnumber whites.....buut...but...
Thai’s why Cracker Barrel changed its logo.
Simple: one tries to live and let live.
Others take advantage of that kindness.
At some point we have to draw the line.
Only white men, because it’s always a black guy and a white women.
“”The TV commercials tell us that blacks mustg outnumber whites.....buut...but...””
And... movies and tv series push the idea that women actually run things and rule the world. Any time you see a woman in a movie or tv series, she’s the boss, the CEO, the leader... and she is most likely coupled up with a black man, never a white man. It’s an insidious, yet subtle, “nudging” of the public to accept the “new norm”, which is anything but normal or reflective of reality.
“”Thai’s why Cracker Barrel changed its logo.””
The only surprising thing in all this is... that they didn’t replace the old white guy with an old black guy.
“ The only surprising thing in all this is... that they didn’t replace the old white guy with an old black guy.”
Or a gay guy looking FABULOUS.
But now their name has no meaning. A lot of people today have no notion of what a ‘cracker barrel’ was.
A trans man
But they're also eliminating POC mascots because racism.
Native American woman removed from Land O’Lakes packaging.
Quaker Oats to Retire Aunt Jemima After Acknowledging Brand’s Origins as ‘Racial Stereotype’.
Dreyer's announces new name for 'derogatory' Eskimo Pie months after pausing production.
For the last couple of years automatic resume readers have been set up to disregard job applicants that are perceived to be middle aged white males. At large corporations and recruitment firms. Especially government related. So if you are wondering why your many years of experience hasn’t gotten you anywhere, there is that.
>> A lot of people today have no notion of what a ‘cracker barrel’ was.
Given the logo, I figured a cracker barrel was a barrel for crackers to lean on.
Uncle Ben already was in the cancel culture grave before Uncle Herschel joined him.
I don’t know who said it so I’m paraphrasing...
“When blacks get mad, cities burn. When whites get mad, continents burn.”
Agreed! It wouldn’t have surprised me—based on what has happened in the TV commercial world.
It’s not just the White Man though... It’s also the Indian from butter and sports teams, it’s Aunt Jemima and Uncle Ben losing their legacies...
It’s an all out assault on anything and everything they can to turn capitalism and Western Civilization into something socialistic and monsterous...
13% of the population in 98% of the commericials. Ask the original Jake from State Farm...
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.