data /dā′tə, dăt′ə, dä′tə/
noun plural
Facts that can be analyzed or used in an effort to gain knowledge or make decisions; information.
This is a Bad Thing, as it will accelerate the bland, homogeneous formulas that already crush originality in the entertainment fields.
Just look at how home-grown businesses and restaurants are slowly being replaced by chains everywhere so it’s getting hard to tell one place from another anymore if not for landmarks.
In the effort to improve everyone’s lot through emerging technology human beings risk losing what makes them unique in the first place.
“The data doesn’t lie.”
But the people who collect, process, analyze and interpret the data might lie. Worse yet, they might make mistakes and firmly believe they have the golden truth.
"The cacophony surrounding Chopra Jonas’ turn in “Heads of State” was boosted by the massive population in India, where her Bollywood-to-Hollywood crossover appeal prompted fans to share clips of her fight sequences. Reviews and social media indicated that her performance was a key motivator for viewership."
So wait a minute. You don't need AI to tell you whether or not the film was more popular in India than elsewhere. If it's a streaming movie, the streaming data would tell you that. And if it was in theaters, obviously the theater receipts would tell you that. All this AI analysis on social media buzz is worthless in this context.
It might be even worse than useless if it led you to the wrong conclusions. Profitability of a movie is based on paying customers, not on social media buzz. Unless the streaming or theater receipts from India were disproportionately huge, the conclusion that she is the one driving popularity of the movie among paying customers would be false. What AI is telling you is how many people are talking about it on the internet, which may or what may not equate to those same people actually paying to see the movie.
Blame HAL he started it.