Posted on 07/25/2025 12:23:52 PM PDT by DallasBiff
NEW YORK, July 23 (Reuters Breakingviews) - Mexico is a frequent target of Donald Trump’s ire, but he prefers the Coke sold there. After holding conversations with the president, Coca-Cola (KO.N), opens new tab unveiled plans to roll out a version of its signature soda using cane sugar, as it is sold south of the border, instead of corn syrup. Even setting aside the idea of the Oval Office occupant influencing one of the world’s most successful recipes, it’s a classic case of industrial policy gone awry.
The $300 billion company has occasionally tinkered with the Coke formula over its 139-year lifespan, removing the cocaine, opens new tab that was originally included in 1903 and introducing a sweeter New Coke in 1985, which created a marketing disaster. After Coca-Cola and other carbonated beverage makers started using corn syrup for their U.S. products in the 1980s, the so-called Mexican Coke, bottled with purer sucrose, became a cultish find in supermarkets.
Making it more widely available bubbles up a multitude of complications. Homegrown sugar – as Coca-Cola CEO James Quincey vowed to use – is pricey because the Department of Agriculture tightly controls production and limits imports. There have been levies on it since 1789, and the U.S. government started providing farmers with financing in 1981 to help underpin prices. It costs about 50% more today for domestic sugar than what’s sold internationally, according to the Sweeteners Users Association trade group
(Excerpt) Read more at reuters.com ...
R-R-R - Mork
“domestic production of sugar is largely an empire of two families”
That needs to be preached far and wide.
Trust Busters of Old sold their souls for these folks.
America pays the price.
The new mantra should be like a Claxon in every school:
“Sugar is Poison!”
MAHA can put em all out of busness.
What does Mexico have to do with it?
👍🏼
I gave up soft drinks, switching to zero-type hydration products and notice a significant weight loss, also.
And make Kraft Mac and Cheese like it was in the '70's.
You know those “diet” drinks don’t work. The only people you see drinking them are fat people…
I am 76 years old and 6 ft tall and 180 lbs....Not fat at all...The Diet pepsi in the mini cans has a much stronger carbonation taste than any other drink I’ve ever had...THAT is what make it so good....
Nothing personal, its an old joke.
Have you ever noticed people: I’ll have a double cheeseburger and large fries and an apple pie, and a diet coke.
That doesn’t work for weight loss, sorry…
The sugar cannot be conveyed on a conveyor belt due to the possibility of contamination, ie, insects, dust, dirt, environmental trash, etc.... in the final finished goods manufacturing processes. It must be enclosed. It’s a real challenge, and it’s sand. It will cut right thru stainless steel pipes in a week.
Yep...I’ve heard that joke quite a few times and also told it...It IS a good one....
BTW, I didn’t take your post personally...
C & H sugar in the store stands for California and Hawaii Sugar.
C & H sugar in the store stands for California and Hawaii Sugar.
When has there ever been a “government price support” that did not bite us in the butt?
Nope.
L
Coke sells the full sugar version every year as kosher for Passover. It’s a hot item in stores and recognizable by the yellow lid instead of red. It sells rapidly in the weeks leading up to Passover.
“””And a lot of places grow sugar beets as part of their crop rotation. “”””
A lot of sugar beets grown in the Red River Valley on the North Dakota Minnesota border. A bunch of American Crystal sugar plants spread out there. Nasty smell when they are processing.
Most of the things that make money are stinky, messy and unpleasant. That is why people are willing to pay you money to do them.
Eastern Washington and Oregon used to produce lots of sugar beets, but there hasn’t been a beet farm around now for 40 years. Don’t ask me why now gone, but those fields used to be a pheasant hunters dreams
Beet sugar and cane sugar are essentially the same chemical: both are composed of around 99.9–99.95% pure sucrose (C12H22O11) and are considered chemically identical in refined form
While they may be chemically the same they are not identical. Sugar from beets has fiber in it that will never dissolve. Cane sugar dissolves entirely. As a baker I always used cane sugar. Nothing worse than “gritty” frosting!
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