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Coke bottles bitter US economic formula
Reuters ^ | 7/24/25 | Jennifer Saba

Posted on 07/25/2025 12:23:52 PM PDT by DallasBiff

NEW YORK, July 23 (Reuters Breakingviews) - Mexico is a frequent target of Donald Trump’s ire, but he prefers the Coke sold there. After holding conversations with the president, Coca-Cola (KO.N), opens new tab unveiled plans to roll out a version of its signature soda using cane sugar, as it is sold south of the border, instead of corn syrup. Even setting aside the idea of the Oval Office occupant influencing one of the world’s most successful recipes, it’s a classic case of industrial policy gone awry.

The $300 billion company has occasionally tinkered with the Coke formula over its 139-year lifespan, removing the cocaine, opens new tab that was originally included in 1903 and introducing a sweeter New Coke in 1985, which created a marketing disaster. After Coca-Cola and other carbonated beverage makers started using corn syrup for their U.S. products in the 1980s, the so-called Mexican Coke, bottled with purer sucrose, became a cultish find in supermarkets.

Making it more widely available bubbles up a multitude of complications. Homegrown sugar – as Coca-Cola CEO James Quincey vowed to use – is pricey because the Department of Agriculture tightly controls production and limits imports. There have been levies on it since 1789, and the U.S. government started providing farmers with financing in 1981 to help underpin prices. It costs about 50% more today for domestic sugar than what’s sold internationally, according to the Sweeteners Users Association trade group

(Excerpt) Read more at reuters.com ...


TOPICS: Business/Economy; Chit/Chat
KEYWORDS: cocacola; coke; reuters
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To: ansel12
Anyone who has had a Diet Coke, knows that it would taste much better made with cane sugar.

R-R-R - Mork

41 posted on 07/25/2025 1:33:10 PM PDT by TangoLimaSierra (⭐⭐To the Left, The Truth is Right Wing Violence⭐⭐)
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To: blackdog

“domestic production of sugar is largely an empire of two families”

That needs to be preached far and wide.

Trust Busters of Old sold their souls for these folks.
America pays the price.

The new mantra should be like a Claxon in every school:
“Sugar is Poison!”

MAHA can put em all out of busness.


42 posted on 07/25/2025 1:34:12 PM PDT by Macoozie (Roll MAGA, roll!)
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To: DallasBiff

What does Mexico have to do with it?


43 posted on 07/25/2025 1:40:13 PM PDT by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: Mariner

👍🏼


44 posted on 07/25/2025 1:48:02 PM PDT by generally ( Don't be stupid. We have politicians for that.)
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To: DallasBiff

I gave up soft drinks, switching to zero-type hydration products and notice a significant weight loss, also.


45 posted on 07/25/2025 1:50:05 PM PDT by Redleg Duke (“Time to Play Cowboys and Snowflakes!”)
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To: DallasBiff
I just wish they'd bring back this:

And make Kraft Mac and Cheese like it was in the '70's.

46 posted on 07/25/2025 1:50:57 PM PDT by mikey_hates_everything
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To: JBW1949

You know those “diet” drinks don’t work. The only people you see drinking them are fat people…


47 posted on 07/25/2025 2:12:11 PM PDT by 9422WMR
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To: 9422WMR

I am 76 years old and 6 ft tall and 180 lbs....Not fat at all...The Diet pepsi in the mini cans has a much stronger carbonation taste than any other drink I’ve ever had...THAT is what make it so good....


48 posted on 07/25/2025 2:18:01 PM PDT by JBW1949 (I'm really PC.....Patriotically Correct)
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To: JBW1949

Nothing personal, its an old joke.
Have you ever noticed people: I’ll have a double cheeseburger and large fries and an apple pie, and a diet coke.
That doesn’t work for weight loss, sorry…


49 posted on 07/25/2025 2:22:49 PM PDT by 9422WMR
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To: FreedomPoster

The sugar cannot be conveyed on a conveyor belt due to the possibility of contamination, ie, insects, dust, dirt, environmental trash, etc.... in the final finished goods manufacturing processes. It must be enclosed. It’s a real challenge, and it’s sand. It will cut right thru stainless steel pipes in a week.


50 posted on 07/25/2025 2:25:07 PM PDT by blackdog ((Z28.310) "Diggin the scene with a gangster lean" (Mayfield, Curtis) )
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To: 9422WMR

Yep...I’ve heard that joke quite a few times and also told it...It IS a good one....

BTW, I didn’t take your post personally...


51 posted on 07/25/2025 2:28:16 PM PDT by JBW1949 (I'm really PC.....Patriotically Correct)
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To: jjotto

C & H sugar in the store stands for California and Hawaii Sugar.


52 posted on 07/25/2025 2:32:31 PM PDT by US_MilitaryRules (#PureBlood )
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To: DallasBiff

C & H sugar in the store stands for California and Hawaii Sugar.


53 posted on 07/25/2025 2:32:56 PM PDT by US_MilitaryRules (#PureBlood )
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To: Lurker

When has there ever been a “government price support” that did not bite us in the butt?


54 posted on 07/25/2025 3:01:09 PM PDT by SuperLuminal (Where is rabble-rising Sam Adams now that we need him? Is his name Trump, now?)
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To: SuperLuminal

Nope.

L


55 posted on 07/25/2025 3:23:42 PM PDT by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
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To: DallasBiff

Coke sells the full sugar version every year as kosher for Passover. It’s a hot item in stores and recognizable by the yellow lid instead of red. It sells rapidly in the weeks leading up to Passover.


56 posted on 07/25/2025 3:31:25 PM PDT by Sgt_Schultze (When your business model depends on slave labor, you're always going to need more slaves.)
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To: Harmless Teddy Bear

“””And a lot of places grow sugar beets as part of their crop rotation. “”””

A lot of sugar beets grown in the Red River Valley on the North Dakota Minnesota border. A bunch of American Crystal sugar plants spread out there. Nasty smell when they are processing.


57 posted on 07/25/2025 3:38:51 PM PDT by shelterguy
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To: shelterguy
As my grandpa would say, "smells like MONEY"! But yeah it does stink.

Most of the things that make money are stinky, messy and unpleasant. That is why people are willing to pay you money to do them.

58 posted on 07/25/2025 3:42:23 PM PDT by Harmless Teddy Bear ( Not my circus. Not my monkeys. But I can pick out the clowns at 100 yards.)
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To: Tijeras_Slim

Eastern Washington and Oregon used to produce lots of sugar beets, but there hasn’t been a beet farm around now for 40 years. Don’t ask me why now gone, but those fields used to be a pheasant hunters dreams


59 posted on 07/25/2025 3:51:38 PM PDT by shotgun
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To: Oystir

Beet sugar and cane sugar are essentially the same chemical: both are composed of around 99.9–99.95% pure sucrose (C12H22O11) and are considered chemically identical in refined form


While they may be chemically the same they are not identical. Sugar from beets has fiber in it that will never dissolve. Cane sugar dissolves entirely. As a baker I always used cane sugar. Nothing worse than “gritty” frosting!


60 posted on 07/25/2025 4:45:49 PM PDT by Grammy (Ginger Rogers and Fred Astaire. She did everything he did....in high heels and backwards.)
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