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Posted on 07/24/2025 10:56:15 AM PDT by E. Pluribus Unum
For filmmaker Scott Mann, three dozen F-bombs had the makings of a million-dollar headache.
When Mann wrapped “Fall,” a 2022 thriller about two women stranded atop a 2,000-foot radio tower, he figured the hard part was over. Shot in the Mojave Desert on a $3-million budget, the film didn’t have money to burn and seemed on course. But Lionsgate wanted a PG-13 rating and, with 35 expletives, “Fall” was headed for an R. Reshoots would cost more than $1 million — far beyond what the production could afford.
In the past, a director might have taken out a second mortgage or thrown themselves at the mercy of the ratings board. Mann instead turned to AI.
A few years earlier, he had been dismayed by how a German dub of his 2015 thriller “Heist” flattened the performances, including a key scene with Robert De Niro, to match stiff, mistranslated dialogue. That frustration led Mann to co-found Flawless, an AI startup aimed at preserving the integrity of an actor’s performance across languages. As a proof of concept, he used the company’s tech to subtly reshape De Niro’s mouth movements and restore the emotional nuance of the original scene.
On “Fall,” Mann applied that same technology to clean up the profanity without reshoots, digitally modifying the actors’ mouths to match PG-13-friendly lines like “freaking” — at a fraction of the cost.
As AI stirs both hype and anxiety in Hollywood, Mann understands why even such subtle digital tweaks can feel like a violation. That tension came to a head during the 2023 SAG-AFTRA strike, in which AI became the defining flash point in the fight over acting’s future.
“Ours is a rights-based industry,” says Mann, 45, who helped develop a digital rights management platform at Flawless to ensure performers...
(Excerpt) Read more at latimes.com ...
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Good, no more celebrities spewing their crap political opinions.
Great! I’d love some new John Wayne and Cary Grant movies ... As long as they are like the originals in theme.
Entertainment is not reality.... Note to self: spend very little time in it...
Hollywood is realizing what can be done with A.I.
Actors/actresses and large studio stage buildings will go the way of the Dodo bird and buggy whip.
Personally I’m looking forward to the new John Wayne movie once the rights to use his persona are agreed to by his estate.
Will be great to see so many of the Old Hollywood greats again.
Cagney, Bogart, Flynn etc..
But then I remember this is Holyweird and probably screw it up. But then again no. All that is needed is the first AI movie with a bygone great to be a big success. Then the estates of past greats will be clamoring to get on the band wagon. We may see a second “Golden Age” of Hollywood.
Why do we need actors anyway? Just AI John Wayne and Bogart.
In that movie Looker did you remember a throw away scene that featured an AI generated politician doing a speech? Remember the scene where they were digitizing Suzan Dey?
There’s a Black Mirror episode about this. That series has gone downhill.
It was pretty good at the beginning, but I haven't watched it in years.
I certainly remembered Susan Dey!
LOL. The new Hollywood star is going to be a geeky nerd with insane video editing skill. Square-jawed prima donnas need not apply.
If saying “F***” is the only way you can keep your professional integrity, you’re a piss-poor actor.
Replacing the entire celebrity class with AI is a technological innovation I can get behind. Unfortunately it won’t be long before the AI is programmed to be just as woke as the humans it replaced.
But what will the dudes pretending go be some other dude playing another dude do?
Prepare yourself for John Wayne and Cary Grant in La Cage aux Folles.
Is this why Brad Pitt looks 25 years younger in F-1? There’s no way he really looks like that with his liver.
The REAL problem is that for a long time now, writers can't write, actors and actresses can't act, directors can't direct, and movies & T.V. shows STINK ON ICE!
Nothing can really replace a GREAT actor, actress, or writer and CGI has already ruined movies. So replacing everything with AI and CGI crap, will produce.........CRAP!
“Prepare yourself for John Wayne and Cary Grant in La Cage aux Folles.”
Nnnnnnooooooooo!
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