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Posted on 05/07/2025 11:59:21 AM PDT by dennisw
Apple is going to add AI search providers to the Safari browser on iPhone, iPad, and Mac. Bloomberg reports Apple SVP Eddy Cue made the disclosure in court testimony today, stating “we will add them to the list — they probably won’t be the default” in reference to providers like Perplexity and Anthropic.
Cue also revealed that the number of searches through Safari fell for the first time ever in April, suggesting users are looking to AI sources as alternative ways to find information.
Through its lucrative deal with Google and other search engines, Apple gets a cut of ad revenue from searches, so if usage falls, Apple makes less money. The default search engine deal is also under threat at the moment from an ongoing regulatory Google monopoly case.
Apple currently rakes in about $20 billion annually from its share of revenue from Google searches made from Safari on Apple devices. Amusingly, Cue’s testimony today comes as part of evidence for the Alphabet monopoly case that could see its current Apple search deal — which sees Google as the default search option across Apple’s devices — torn up.
Apple is increasingly reliant on third-party companies for key artificial intelligence functionality in its devices.
We’ve already seen Apple partner with ChatGPT to extend Siri capabilities as part of the first wave of Apple Intelligence features. Under that deal, OpenAI is believed to be offering access to ChatGPT to Apple for free in exchange for prominent exposure, with potential to convert users to paid members.
But for placement in Safari, it seems like Apple would want to strike revenue-sharing deals equivalent to what it currently makes from Google. However, Cue also said he wants the AI providers to improve and be more competitive to Google in general queries, with richer search indexes.
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Apple gets a smarter and wealthier class of users/buyers. They are ditching google searches in favor of AI searches. Is why Safari is incorporating AI searches.
I will try the others, but for now I use Grok3 and Perplexity AI searches. And Perplexity for about 8 months, instead of Bing, that I used for 5 years.
cool link I am looking at it
Alphabet shares sink 8% after Apple’s Cue says AI will replace search engines
Wed, May 7 2025
Alphabet and Apple shares sank after Eddy Cue, Apple’s services chief, said he believes that AI search engines will eventually replace standard search engines such as Google, according to Bloomberg.
Cue said he expects to add the artificial intelligence services from OpenAI, Perplexity and Anthropic as search options in Apple’s Safari browser in the future, according to the report.
The Apple executive was testifying in a federal court in Washington as part of the Justice Department’s lawsuit against Alphabet.
Why did you switch from Bing as a search tool?
Does Bing harvest and sell your personal purchase list too?
I don’t want to use AI as my default search tool, because I expect AI to usually have a built in liberal bias, but I have no choice with my Moto G phone.
I prefer Bing only when I'm looking up Microsoft IT items (i.e. how to use a particular code library in .Net).
Unfortunately, pretty much everything associated with the internet has a liberal bias. You have to dig to get unbiased info, and dig even deeper to get something with a conservative slant.
You just have to apply a filter. It is what it is....
Siri is utterly useless. Google Pixels with Gemini run circles around Siri.
Google utterly sucks now as a “search engine”. They even stopped using that term and call it a decision engine.
They weight paid commercial results, and very current results.
I cannot count the number of times I have been looking for something I know exists and have visited it in the past. Usually something not in the last three or four years, but fifteen years ago or so, or referring to something from decades past. Human dosage for Ivermectin horse paste, or Hydroxychloroquine is an example. Or a printable PDF of the Covid shot card. All you get is the covid era censored propaganda. Or try to do a deep dive on the nazi culture of the Banderists.
Like a willful child. google refuses to find it for me. This is especially true if it’s anything historical or which runs counter to today’s narrative.
No matter how you rejigger the search terms, add the parentheses, etc... nothing but very recent and often commercial or modern propaganda results.
None of the old tricks work.
Switch over to Bing and it often improves a little, or DuckDuckGo and it gets better by a lot. Last, try Yandex and there it is but with some very strange porn mixed in that you have to ignore.
But Google utterly sucks. I have always though China or Russia or someone beyond the reach of our courts should simply release a Google circa 2011 search engine clone and destroy Google as a search engine.
Wow. I do searches from iPhone, iPad, and MacBook Pro but my default search engine is DuckDuckGo. So I got to wondering if DDG uses Google for search and that would indirectly be part of that $20 billion. So, I asked DDG "Does DuckDuckGo Search use Google results?". It replied...
No. DuckDuckGo has no relationship with Google. You may notice content originally from Google, such as YouTube videos, in our search results. Even though Google has a monopoly on access to this content, we are able to get it anonymously via indirect sources. This ensures we still offer quality search results without needing to rely on Google directly for any of it. We also offer an extension for Google Chrome and an app for Android devices, but these are not in partnership with Google – and actually aim to protect you from Google’s online trackers.
“I expect AI to usually have a built in liberal bias”
I’ve noticed a strong liberal bias on Grok. If I call it out, it tones it down.
Thanks...I don’t want it.
“I’ve noticed a strong liberal bias on Grok. If I call it out, it tones it down.”
AKA refining your query. Same as you have to do with bing and google.
I am turning to Grok 3 for maybe half of my searches and 100% when I want a deep dive on a topic. It aggregates content from 10-20 websites into a coherent story. It does amazing math analysis as part of its answer, too. I can ask it for trend information over, say, the past five decades and it will pull answers from multiple sources and normalize all the data. Plus I can tell it to deliver the answer in HTML 2.0 for posting on FR. It generates great HTML tables.
I just asked Grok “tell me how AI tools are replacing google search.” and got an amazing reply in seconds.
It’s a shame they don’t offer a “Bias Meter” from -10 (ultra liberal) to 0 (neutral) to +10 (very conservative) for a per-user default setting. I have to remember to set up things in Grok from session-to-session. It has no awareness of you or your preferences across sessions.
Of course, maybe that’s a good thing. It could build one hell of a profile about you.
When some AI cracks into FR and associates real names to screen names, it will have one hell of a profile on each of us going back years or decades.
Your AI footprint and FR footprint could send us to prison in the next Democrat administration.
I only use Bing to get the rewards points. A while back they revamped their rewards points for searches on both computer and cell phone. They stopped allowing you to click on their news scroll to get search points, so I don’t bother worrying about doing the required searches to get the points on my laptop or phone. I rarely use Safari on my iPhone...just use it for calls and text, nothing more. I get Bing reward points only via their dashboard offerings. Bing has a tendency to bring up results for mostly liberal news sources, which is why I don’t take the first searches that show up, but go farther back if possible, and use lengthier search terms to find a source I prefer, if it exists.
Thanks I must try out Gemini with a burner account in an offbeat browser. Due to Gemini hooking you into the google data collection eco-system.
I think google and Facebook/meta are the dominant dangerous data collectors
you are smarter than the average bear. https://nosarcasm
AI-Aptitude Intrusion.
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