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Burger King must face lawsuit over Whopper ads
Reuters/Yahoo ^ | May 6, 2025 | Jonathan Stempel

Posted on 05/06/2025 2:34:27 PM PDT by lowbridge

Burger King must face a lawsuit claiming it misleads customers with advertisements that make its Whopper sandwich and other products appear larger than they are.

In a decision on Monday, U.S. District Judge Roy Altman in Miami found it plausible that "some" reasonable consumers in the proposed class action could be deceived by Burger King's ads.

Nineteen customers from 13 states accused Burger King of materially overstating the size of nearly all menu items in its in-store and online ads.

They cited its alleged portrayal of burgers that "overflow" the buns, with the Whopper appearing 35% larger than the actual burger and containing more than double the meat.

Burger King acknowledged that its photographers "styled sandwiches more beautifully" than workers do in restaurants, but said reasonable consumers know the point of menu board photos is to make items appear as appetizing as possible.

Altman nonetheless found allegations that Burger King's ads "go beyond mere exaggeration or puffery."

He distinguished the case from a similar lawsuit against McDonald's and Wendy's that a Brooklyn, New York, federal judge dismissed in September 2023.

Altman said Burger King allegedly overstated the size of its products "to a much greater degree," including in post-2017 ads where the Whopper appeared larger than in earlier ads.

Burger King is a unit of Toronto-based Restaurant Brands International, whose brands also include Tim Hortons, Popeyes and Firehouse Subs.

"The plaintiffs' claims are false," Burger King said in a statement on Tuesday. "The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of burgers we serve to guests across the U.S."

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Chit/Chat; Food
KEYWORDS: 66to33; burgerking; floriduh; judgewatch; royaltman; sdflorida; toostupidtolive; trumpjudge
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To: lowbridge

Good grief!
What nonsense...


61 posted on 05/06/2025 3:25:24 PM PDT by SuperLuminal (Where is rabble-rising Sam Adams now that we need him? Is his name Trump, now?)
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To: frank ballenger

Are Fruit Loops queer?

Asking for a FRiend....


62 posted on 05/06/2025 3:25:56 PM PDT by Paladin2 (YMMV)
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To: Paladin2
Are Fruit Loops queer?


63 posted on 05/06/2025 3:27:00 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Ezekiel

It’s anti-semitism.

Jerry to Uncle Leo: As I was saying before Goebels made your hamburger here...


64 posted on 05/06/2025 3:27:05 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: dfwgator

LOL,

Totally Thanks!


65 posted on 05/06/2025 3:29:43 PM PDT by Paladin2 (YMMV)
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To: Rinnwald

RE: As Fruit Loops are not made of fruit...
That’s Froot Loops, brother. Froot.


Forgot.
Did you know this?

“The cereal Froot Loops was originally called “Fruit Loops” when it was introduced in 1959. While there is a widely circulated story about a lawsuit claiming the name was misleading because the cereal contained no real fruit, this story and the lawsuit, “Paxton vs. Kellogg’s,” are not supported by evidence. The name was later changed to “Froot Loops,” with the double “o” representing the cereal’s circular shape.”

Controversy includes possible “Mandela Effect” —
https://kitchen.nine.com.au/latest/froot-loops-spelling-what-you-did-not-notice-on-breakfast-cereal/0774eb12-5964-4534-858b-7fc8509b26c6#:~:text=It%20was%20claimed%20the%20word,r


66 posted on 05/06/2025 3:29:54 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: LittleBillyInfidel

Babylon Bee took a potshot at Chipotle a few days ago.


67 posted on 05/06/2025 3:30:30 PM PDT by Verginius Rufus
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To: Paladin2

I honestly never tried them.

As a child I had a plastic cereal bowl shaped like a cowboy hat and a glass shaped like a boot. For Wheaties, Sugar Smacks, Kix or shredded wheat.

https://www.google.com/search?q=images+1950s+plastic++cowboy+hat+shaped+cereal+bowl&sca_esv=e4a529db535589d2&udm=2&biw=1052&bih=479&ei=f44aaI2zEfz10PEPxvTJ2


68 posted on 05/06/2025 3:35:09 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: lowbridge






69 posted on 05/06/2025 3:35:10 PM PDT by Songcraft
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To: Rinnwald

I consider that the best anecdotal story of the day.

Drama, conflict, characterization and gender highlight.
Plus a story wrap up similar to a good poem’s ending.


70 posted on 05/06/2025 3:38:34 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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To: frank ballenger

John Wayne would be proud...

I used to raid the Frat House individual breakfast serving larder between meals to provide calories as required.

[Not unlike my 4 yr. old grandson requiring ~4 eggs for breakfast over time.]

Individual metabolisms may vary over time....


71 posted on 05/06/2025 3:42:55 PM PDT by Paladin2 (YMMV)
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To: Rinnwald

Ha! In high school had a girlfriend that worked at KFC. Would go thru the drive-thru and order 2-piece, she’d pile 8-10 pieces into the box, then at the window I’d hand her a dollar and she’d give me back a dollar in change. Life was simpler...


72 posted on 05/06/2025 3:45:11 PM PDT by dakine
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To: lowbridge

I thought it was general knowledge that none of the food in any of these fast food chains looks like the pictures. I never considered suing them over it, though.


73 posted on 05/06/2025 3:49:05 PM PDT by Southside_Chicago_Republican (God save the United States!)
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To: lowbridge
This photo is from the internet:


74 posted on 05/06/2025 3:55:12 PM PDT by Albion Wilde (Think about it: The Supreme Court is nine lawyers appointed for life by politicians. —David Horowitz)
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To: Paladin2

“”Maybe the ad bun sizes are underrepresented?””

Don’t know about that but if they have to cut down on expenses, hope they take it from their advertising...they must run more than 100 commercials a day and probably more - YOU RULE!!!


75 posted on 05/06/2025 3:55:26 PM PDT by Thank You Rush ( )
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To: lowbridge

More bs.


76 posted on 05/06/2025 3:56:39 PM PDT by exPBRrat
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To: lowbridge

Whatever happened to Caveat emptor?!


77 posted on 05/06/2025 4:04:32 PM PDT by Skywise
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To: lowbridge

Bring back the I like square butts add!
Still makes me laugh every time I see it.


78 posted on 05/06/2025 4:08:33 PM PDT by 9422WMR
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To: lowbridge

The Burger King in Rio Rancho in River’s Edge was known for extremely slow service. They would take up to 30 minutes to fill an order, even if the place was empty. We only went there a couple times, and it’s been almost 30 years since I’ve been to any Burger King.


79 posted on 05/06/2025 4:08:42 PM PDT by Disambiguator
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To: lowbridge

I worked at both McDonalds and BK in my youth. The lack of cleanliness at BK scared me. Mickey D’s emphasized keeping things clean. Not so much BK.

Additionally, it has always ticked me off that the Whopper doesn’t come with cheese. You can request it, but it costs more.


80 posted on 05/06/2025 4:13:12 PM PDT by Crusher138 ("Then conquer we must, for our cause it is just")
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