Posted on 02/04/2025 3:13:19 PM PST by Drew68
NEW ORLEANS — At his annual Super Bowl news conference Monday, NFL commissioner Roger Goodell strongly supported the league’s policies designed to promote diversity at the club-employment level and said they would continue.
But during Super Bowl LIX, and with President Donald Trump apparently planning to attend on Sunday, the NFL might be making another kind of statement on the Caesars Superdome field itself. According to two league sources, who spoke on condition of anonymity because of the sensitivity of the discussions, league officials recently changed one of the slogans expected to be stenciled in the back of an end zone from “End Racism” to “Choose Love.”
The game between the Kansas City Chiefs and the Philadelphia Eagles will mark the first time since February 2021 that “End Racism” is not included as a message in the back of a Super Bowl end zone.
The switch, conveyed internally to high-level employees earlier this week, could be perceived as a nod to the current political climate. Following the lead of Trump, who was inaugurated last month, many corporations and institutions are abandoning their diversity, equity and inclusion programs. Goodell did not follow suit when asked about the league’s policies on Monday, saying he was “proud” of the league’s diversity efforts.
“We got into diversity efforts because we felt it was the right thing for the National Football League,” Goodell said. “And we’re going to continue those efforts, because we’ve not only convinced ourselves we’ve proven it to ourselves — it does make the NFL better.”
The decision to do away with “End Racism” as a slogan led at least one high-ranking league official to express concern in light of Trump’s public statements on the subject.
(Excerpt) Read more at nytimes.com ...
The "End Racism" is gone, only to be replaced by "Choose Love" and "It Takes All Of Us"
Can we dispense with the stupid, virtue-signalling "feel good" end zone slogans altogether and just enjoy the damn game?
There is no racism except against whites.
So yeah, end that.
“Choose Love”
The funniest thing, was Dak Prescott having that on his helmet, as Jordan Love and the Packers spanked them in last year’s playoffs.
I have no problem with “End Racism”. People need to be educated that DEI and Affirmative Action programs are racist.
I wouldn’t call it a win at all. We all know what they mean by “choose love” here, and it isn’t God’s love or brotherly love. You know and I know it.
All this is doing is trading in one crap sandwich for another. A win would be replacing that junk with, at best, the Super Bowl logo, or the NFL logo.
They’re going to have to do a lot better than this.
They going to kneel too? CAn’t wait to miss those hardcore Dem messages.
Hmm, maybe they should try writing, “End Zone” instead.
Too little too late
I doubt it. I think the kneeling has fallen out of fashion (outside of the WNBA and women's soccer).
And if it's anything like last year (IIRC), the "Black National Anthem" will be performed prior to the start of the telecast.
I doubt it. I think the kneeling has fallen out of fashion (outside of the WNBA and women’s soccer).
They still do it in the English Premier League.
At all.
And the sooner the better.
The article made it very clear in the first sentence that the NFL is only concerned with promoting diversity at the club-employment level (i.e., everyone who collects a paycheck with an NFL team stamped on it but who doesn't wear cleats to work).
On the actual field, they're only concerned with winning football games.
Don’t forget the black national anthem pre game.
True. The hypocrisy is staggering.
Is ending “end racism” the same as starting racism?
I do. It’s propaganda targeting one race and guilt tripping them
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