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Ratings-challenged MSNBC bringing back Rachel Maddow 5 nights a week to cover Trump’s early days
NY Post ^ | 1/13/25 | AP via NY Post

Posted on 01/15/2025 1:01:18 AM PST by Libloather

Rachel Maddow is returning to her nightly perch on MSNBC — at least for the first few months of the second Trump administration.

The network announced on Monday that Maddow will lead its coverage of Trump’s inauguration on Jan. 20 and, starting that night, begin airing her prime-time show five nights a week at 9 p.m. Eastern.

Maddow’s new schedule will last until April 30, at which time she’ll revert to her current Monday-only routine with Alex Wagner occupying the time slot on Tuesdays through Fridays. Wagner will go on the road for various reporting assignments during the first 100 days of the new administration.

Maddow stepped back from her five-night-a-week television schedule in 2022 under a new contract that has allowed her more flexibility to pursue other projects. She has launched a successful round of podcasts.

Yet even with her more limited television schedule, she remains MSNBC’s signature personality and most popular host. Last year Maddow’s show averaged 2.5 million viewers on Mondays, that audience swelling by 866,000 through the week when time-shifted viewers are figured in, the Nielsen company said.

Maddow will also be the lead anchor for the network’s coverage of Trump’s inauguration, starting at 10 a.m. Eastern next Monday.

The left-leaning network’s viewership sunk dramatically following Trump’s victory in November’s election, and MSNBC is waiting to see whether it will become a leading destination for the Trump opposition.

MSNBC argues that a post-election slump is typical for a network with an audience dominated by supporters of the losing candidate, and that viewers are slowly starting to return.

(Excerpt) Read more at nypost.com ...


TOPICS: Conspiracy; Local News; Science; TV/Movies
KEYWORDS: maddow; msnbc; ratings; tv
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And Madcow took a pay cut from $30 million all the way down to $25 million. Now he has to go to work. Tragic news.
1 posted on 01/15/2025 1:01:18 AM PST by Libloather
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To: Libloather

moo.


2 posted on 01/15/2025 1:04:01 AM PST by twister881
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To: Libloather

Nobody cares.


3 posted on 01/15/2025 1:27:35 AM PST by spincaster (i)
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To: Libloather

No, it’s their way of saying (thinking) she’s no long effective enough to do the job. It’s actually a pay cut if she has to work more, IMO. Als, been on my mind lately......is she supposed to be a man now or something?


4 posted on 01/15/2025 1:37:47 AM PST by Gaffer
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To: Libloather

As long as there are no lawsuits, it’s easy money for that network when all it has to do is stoke its guaranteed, base, crazy TDS audience instead of actually gathering and reporting real news. Same for ABC and The View.


5 posted on 01/15/2025 1:46:45 AM PST by mikey_hates_everything
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To: mikey_hates_everything

Joy Behar questions how Carrie Underwood could ‘love’ country if she’s performing at Trump inauguration

https://nypost.com/2025/01/14/media/joy-behar-questions-how-carrie-underwood-could-love-country-if-shes-performing-for-trump/


6 posted on 01/15/2025 1:57:17 AM PST by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: mikey_hates_everything
Ratings-challenged MSNBC bringing back Rachel Maddow 5 nights a week to cover Trump’s early days

This is probably a good strategy by MSNBC. Shore up the TDS base and corner that market.

7 posted on 01/15/2025 1:58:21 AM PST by Right_Wing_Madman
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To: Libloather

Her house musta burnt down. Since she’s such a celebrity, she’ll probably go to the head of the line to rebuild. Sucks to be a peon.


8 posted on 01/15/2025 2:11:52 AM PST by Equine1952
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To: Libloather
MSNBC argues that a post-election slump is typical for a network with an audience dominated by supporters of the losing candidate

They never learn. Why not try to appeal to a wider audience instead?

9 posted on 01/15/2025 2:15:55 AM PST by Sirius Lee ("Never argue with a fool, onlookers may not be able to tell the difference.")
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To: Libloather

Joy berhar is a reprobate, and anyone not a reprobate baffles her.


10 posted on 01/15/2025 2:31:46 AM PST by Ikeon ( Why don't they, do what they say? Say what they mean? One thing leads to another. )
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To: Libloather

They are going full Madcow, you never go full Madcow.


11 posted on 01/15/2025 3:43:53 AM PST by Skwor
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To: Libloather

Monitor every one of her appearances and if she lies, sue the heck out of her and the network.


12 posted on 01/15/2025 5:00:30 AM PST by EQAndyBuzz (Drill Baby Drill!)
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To: mikey_hates_everything

The re-election broke the TDS crowd. Their whole premise was that Trump was hugely unpopular. “Everybody hates him”. Most of my TDS friends went radio silent when he won.


13 posted on 01/15/2025 5:02:35 AM PST by AppyPappy (If Hitler were alive today and criticized Trump, would he still be Hitler?)
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To: Libloather

Leftists doubling down on the stupid that cost them votes and viewers.

I’ll give them credit, they are consistent and never give up on failed ideas.

Communism, wokeism, failed programs no one watches. It doesn’t matter. Their complete ability to realize they are wrong and what they are doing doesn’t work is amazing.

The purported Einstein quote on insanity about repeating failed actions, rings particularly true with them.

“It’s not the show. It’s the stupid audience”

“It’s not communism, it’s the people.”

“We must save the plants by letting them all get destroyed by fire.”

Whatever.


14 posted on 01/15/2025 5:04:08 AM PST by TheThirdRuffian (Orange is the new brown)
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To: TheThirdRuffian

Ability = inability


15 posted on 01/15/2025 5:04:44 AM PST by TheThirdRuffian (Orange is the new brown)
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To: Libloather

Maddow is such a hypocrite.

From 2008...

https://pagesix.com/2008/09/02/way-to-skirt-the-issue/

And she’s still willing for the shilling.


16 posted on 01/15/2025 5:11:06 AM PST by mewzilla (Swing away, Mr. President, swing away!)
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To: Libloather

As the high priestess of “Russia! Russia! Russia!, Maddow should be hiding in shame for the rest of her life. Instead, she is rewarded with a $20 million annual salary.


17 posted on 01/15/2025 5:56:08 AM PST by Dan in Wichita
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To: TheThirdRuffian

best saying I’ve heard in years is “nothing has more lives than a bad idea” and the left has a corner on the market of bad ideas. a personal long time fave...”The only way to make a bad idea seem like a good idea is to silence the good idea that shows just how bad the bad idea really is” L.Star


18 posted on 01/15/2025 6:17:35 AM PST by Qwapisking (Q: know the difference between a petulant 6 y.o. and a liberal? A:age. L.Star )
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To: Libloather

How is he worth 40 million a year?


19 posted on 01/15/2025 6:20:29 AM PST by bray (It's not racist to be racist against races the DNC hates.)
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To: Libloather

Not a perch, a lair.


20 posted on 01/15/2025 6:25:54 AM PST by Srednik (Polyglot. Overeducated. Redeemed by Christ. Anticommunist from the womb.)
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