Posted on 01/02/2025 5:07:03 AM PST by dennisw
“We’ve come such a long way,” she says in a welcome speech. “Looking at the guest list for today, 10% of you in the room are LTK millionaires.” Everyone swivels their heads in search of these mystery super earners. A man next to me, clad entirely in black, whispers, “Damn, let me take off my sunglasses and take a look around.”
LTK has revolutionized the online shopping experience with what Box describes as a win-win-win model. The company allows influencers to post links to products they’re wearing, carrying, and decorating with on the LTK platform, which their followers can access via social media or the LTK app. If, for instance, an LTK creator posts a photo in a cute blazer on Instagram, one of her followers can click over to the creator’s LTK page to see where it came from and click from there to the brand site to buy it. The retailer makes the sale and pays a commission to the influencer and a transaction fee to LTK. The platform also offers creators information about their reach, their follower demographics, and what types of photos and videos are attracting attention. The company even connects influencers with brands looking for a specific type of person to promote a product—say, a furniture company seeking someone who appeals to 20-something women decorating their first apartments. LTK takes a cut of those deals too.
Box boasts that more than 8,000 retailers are on LTK, 40 million people shop through LTK creators every month, and LTK has helped 419 influencers become millionaires. She estimates that the company, will generate about $5 billion in sales for brands this year, much of which will come this holiday season. Last November, according to LTK, more than $200 worth of products were purchased every second through its creators.
(Excerpt) Read more at time.com ...
PERMA LINK https://archive.is/X0lOj
I never knew this existed! Amber Venz Box is now worth millions in the 3 figures. All done via the internet. She has changed women’s shopping patters. And how fashions companies advertise.
“Baxter encouraged her to commit to the jewelry line full time, and she made a deal with his incubator to support the business. Still living in her father’s house, she shipped her wares to department stores in New York and set up stands at local markets. “My stuff was, like, really avant-garde. And at this market, I was next to glitter makeup bags,” she says. “I was sort of being snooty and a little offended about my positioning there. But then the first day, I sold $8,000 of jewelry, and they sold $400,000 of the sparkle bags.” She went home to complain to her father. “He was like, ‘Amber, sell to the masses.’” She didn’t have time to implement the lesson. It was 2008, and when the economy took a turn, the business began to collapse.”
I would have thought that most sensible folks would pay no attention to this LTK stuff. I surely don’t know anyone who does.
/sarc
With all due respect -— Are you aware of how LTK has changed young women internet shopping? LTK is doing 5 billion business per year
these days, $5 billion wouldn’t even get Zelenskyy interested
i’ve never heard of LTK. after a quick google, it looks like yet another clothing website for fat chicks. pretty sure it’s not new.
never heard of HSN or QVC?
WTF does “LTK” even stand for. DAMN writers that use an abbreviation without defining it first!
I did not think I would care about this, but just read the article and that was rather helpful.
Thank you.
It stands for “Like To Know”...gotta name it something! If you’re a woman on IG, many of the style influencers are using LTK...so if you see an outfit you like, you can not only identify the source, it will link you directly to the store’s website so you can buy right then. Genius really.
Thank you. IMO if an article uses an undefined abbreviation then the person posting the article should define the term as part of or an addendum to the excerpt or a follow-on comment.
I never heard of it either and I don’t care what anyone else is wearing. Jeans and t-shirt for me. From Walmart or Meijer.
But I found this:
What does LTK stand for?
LIKEtoKNOW
It can also stand for License To Kill.
I remember way back when one friend or another tried to get me into Amway or later on Amway’s online thing. There were always these “millionaires” who got in earlier. I finally figured out that most of these millionaires already had a million dollars when they bought their way in. Never impressed enough to join.
Eliana Dockterman cannot write effectively or for reader comprehension.
Yrs! More bread and circuses please!
So excited.
Obviously LTK and fashion influencers are targeting the under 30 and under 40 females. Seems that Freeper guys don't get it. But I sure do. My ears prick up when I see Amber Box making multi-millions, while the top influencers who work with her, are making millions, or at least have earned a million via LTK. The Devil Wears Prada LTK influencer fashions.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.