“Baxter encouraged her to commit to the jewelry line full time, and she made a deal with his incubator to support the business. Still living in her father’s house, she shipped her wares to department stores in New York and set up stands at local markets. “My stuff was, like, really avant-garde. And at this market, I was next to glitter makeup bags,” she says. “I was sort of being snooty and a little offended about my positioning there. But then the first day, I sold $8,000 of jewelry, and they sold $400,000 of the sparkle bags.” She went home to complain to her father. “He was like, ‘Amber, sell to the masses.’” She didn’t have time to implement the lesson. It was 2008, and when the economy took a turn, the business began to collapse.”
I would have thought that most sensible folks would pay no attention to this LTK stuff. I surely don’t know anyone who does.