Posted on 08/20/2024 10:52:19 AM PDT by Red Badger
Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media.
The iconic motorcycle manufacturer follows John Deere & Co. and Tractor Supply, which both made similar decisions to scratch their diversity programs earlier this summer.
In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no "DEI function" and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has "supplier diversity spend goals" designed to spread the company's spending out across businesses operated by people from diverse backgrounds.
Additionally, Harley-Davidson said it will no longer participate in Human Rights Campaign (HRC) scoring, and will strike any "socially motivated content" from its employee training materials.
"We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community," the company said in its announcement. Despite shelving some of its initiatives, Harley-Davidson said it believes "having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson."
Conservative political commentator and filmmaker Robby Starbuck praised the announcement in a statement on X, calling it "another win for our movement."
Starbuck, a 35-year-old Cuban American, has told the Associated Press he stands against hiring decisions based on race, as well as DEI initiatives and policies that he believes weave allow social issues and politics into a company's culture.
He first took aim at Harley-Davidson in July, writing on social media that the company has "gone totally woke."
The decision illustrates the growing pressure on companies to shelve diversity, equity and inclusion (DEI) initiatives. Some conservative activists are questioning the efficacy and fairness of policies aimed at making organizations more diverse and inclusive.
H-D Ping!..................
No Shasta Sherlock!
Now fire that kraut CEO that said it was his job to take HD woke.
Along with everyone one that supported DEI.
I don’t follow HD closely, but from watching him speak, their CEO is woke German/euro WEF-type, who also seems queer.
How did a person like this ever get to the top of such an iconic American brand?
Will they then bring it back under a different name?
Trust but verify...
In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no “DEI function” and has not operated such a program since April 2024.
DEI...................
https://www.harley-davidson.com/us/en/about-us/sustainability.html
After sustainability and ESG, we are concerned about the stockholders.
After............................
Damage is done. The Sturgis rally this year decided HD was a lost cause.
Lot’s of guys are looking at Indian Motorcycles now.
If they don’t fire their CEO with prejudice, I will NEVER buy or ride a Harley.
FIRE THE NAZI CEO!
I really, really like Indian bikes. They are beautiful!..................
HD needs to fire the CEO and maybe all of the Board of Directors. That would bring back much good will to an iconic brand. And it would send a powerful message to future corporate wokesters that their fate may be much worse...thrown to the shareholders with pitchforks.
You didn’t fire your woke CEO, so why should anyone believe you..
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