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Posted on 08/19/2024 11:33:24 AM PDT by nickcarraway
Knead to have: Auntie Anne's launches pretzel-scented fragrance online, sells out in 10 minutes Knead to have: Auntie Anne's launches pretzel-scented fragrance online, sells out in 10 minutes PHOTO: Instagram/Auntieannespretzels Amierul Rashid PUBLISHED ON August 19, 2024 1:00 AM ByAmierul Rashid
Walk past any Auntie Anne's and you'll catch the wonderful whiff of freshly baked pretzels.
But how about wearing it as a scent?
As unusual as it may sound to some, the US franchise has made this possible with the release of its very own perfume.
The warm, buttery notes of a freshly baked pretzel, along with just a tinge of sweetness, is bottled up to give you the rather aptly named Knead: Eau De Pretzel.
The product was launched exclusively through the brand's website on Aug 14, with Auntie Anne's having made the announcement in an Instagram post the previous week on Aug 6.
The post read: "One spritz is all it takes to envelop you in the nostalgic embrace of freshly baked pretzels. Surrender to the smell."
Packaging-wise, the perfume features a blue box matching the company's colour scheme and a glass square bottle with a pretzel and the word 'Knead' on it.
The fragrance comes in one-ounce and 3.4-ounce bottles for US$25 (S$32.70) and US$45, respectively, and customers are limited to one purchase per size.
While it may come across as a quirky and unconventional branding scheme to some, it seems that lovers of Auntie Anne's have formed a connection with the scent and are clamouring for the perfume.
As reported by Forbes, the fragrance sold out within 10 minutes of its online debut.
In fact, at the time of writing, the item is still sold out and Auntie Anne's has suggested that interested buyers monitor their social media channels for updates.
In a separate Instagram post on Aug 14, Auntie Anne's revealed to fans that it "did not expect" the overwhelmingly positive response online and that a restock is on its way.
"We are just a pretzel brand!" it wrote.
I’ve suggested Hoppes #9 air freshener for our house (yes, it’s a real thing). The wife was not amused. Women can be so unreasonable.
As a kid, I became seriously ill the night I ate one of those big soft pretzels (nothing to do with the pretzel, just coincidence of flu.)
It was years before I could even smell a pretzel without feeling nauseous.
I’ll pass.
Depends on whom it attracts
Cream of potato soup is what did it for me. Took almost 20 years before I could eat the stuff again.
Weird. Who in their wildest dreams would imagine this idea would have any Market traction at all?
I had a similar experience with coffee ice cream; but I like that, now.
Novelty item
Pair it with Hellmans Parfume de Mayonnaise .
There have been some very weird ‘niche’ perfumes in recent years.
Pretzel Logic.* It does seem kind of twisted, must be a Democrat thing...though the music is good...
I know how much I love to sit near people on airplanes who bring the remainders of the airport restaurant meals on board to eat with their fingers like I did yesterday.
I use WD-40. The ladies love it.
Hmmm...
How about pumpkin spice? Or eau de bacon?
Wake me when they perfect “Redhead fragrance.”
(pretzels ain’t gonna do it)
Surrender to the smell...If it is a brisket fragrance.
You’re slick.
pretzel-scent? I loved to smell those at the Mall. Makes you want one every time.
They knew how to work it.
Only in certain areas. Ya hungry yet?
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