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Apple Warns Millions Of iPhone Users—Stop Using Google Chrome
Forbes ^ | Jul 18, 2024 | Zak Doffman

Posted on 07/20/2024 8:52:01 AM PDT by Salman

We all know relationships can be complicated, but few are quite as complicated as the one between Apple and Google. Cue Apple’s creepy new attack ad on Google—with a clear message for its 1.4 billion users—stop using Chrome on your iPhone.

So, why now? Google is on a mission to convert Safari users to Chrome. It currently relies on Safari to drive most search requests from iPhones—enabled by a financial arrangement between itself and Apple, whereby Google search is the default on Safari. But that arrangement could soon be curtailed by monopoly investigations in the US and Europe. And so Google is advancing Plan B.

Chrome only has a 30% install base across iPhone users—Google’s target is to increase this to 50%, bringing another 300 million iPhone users inside its data tent. Apple obviously wants to stop this happening. Those 300 million pairs of eyeballs generate serious online revenue, and as search changes through the introduction of on-device AI, it will become a retention versus conversion battleground.

...

(Excerpt) Read more at forbes.com ...


TOPICS:
KEYWORDS: computer; googlechrome; iphone; security
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1 posted on 07/20/2024 8:52:01 AM PDT by Salman
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To: Salman

I use the Brave browser on my iPhone and brave.com search engine.

DDG is the second choice for search.

I avoid all things Google and Microsoft whenever possible


2 posted on 07/20/2024 8:54:57 AM PDT by MeanWestTexan (Sometimes There Is No Lesser Of Two Evils)
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To: Salman

You don’t want to use Chrome, period. You don’t want to use Edge either for the same reasons (privacy and security).


3 posted on 07/20/2024 8:56:18 AM PDT by Skywise
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To: Salman

I only have a desktop and use chrome...just because...Do I need to be concerned?


4 posted on 07/20/2024 8:57:45 AM PDT by Sacajaweau
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To: Salman

Jeez, installing Chrome kind of defeats the purpose (i.e., avoiding Google and Microsoft) of using Apple iPhones for their strict privacy features.


5 posted on 07/20/2024 8:59:13 AM PDT by House Atreides (I’m now ULTRA-MAGA-PRO-MAX)
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To: Salman

The other day I took a pic and used it to do a google search - I got a message from google that I am using a lot of searches and did I mean to do that.

Going to Brave.com from now on.


6 posted on 07/20/2024 9:00:51 AM PDT by Cowgirl of Justice
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To: Sacajaweau

I’d switch to Brave, which is built on top of the core Chrome web browser engine but has lots of privacy features and doesn’t send all your browsing info back to Google.

It also has a built-in ad blocker.


7 posted on 07/20/2024 9:02:24 AM PDT by Skywise
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To: Salman
I have a Samsung A54 with Google and Chrome apps. I always use Google. I tried Samsung's browser - meh.

So is there really a difference between the Google and Chrome search apps?

BTW, I use Brave browser and search on my laptop. Much better than Chrome.

8 posted on 07/20/2024 9:02:56 AM PDT by jeffc (Resident of the free State of Florida)
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To: MeanWestTexan

I avoid all things Google and Microsoft whenever possible

__________________________________________

I’ve been a happy iphone user for years and I avoid all things Apple. That said - I still use Safari.


9 posted on 07/20/2024 9:03:05 AM PDT by Responsibility2nd (A truth that's told with bad intent, Beats all the lies you can invent ~ Wm. Blake)
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To: Skywise

Brave makes YouTube usable
Without brave yt is horrible


10 posted on 07/20/2024 9:06:49 AM PDT by George from New England (escaped CT back in 2006)
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To: Sacajaweau

Just use Brave.

I use it on desktop, laptop and 2 android phones. Besides superior security, it makes the web a much more pleasant place. Or at least somewhat less irritating.


11 posted on 07/20/2024 9:07:55 AM PDT by ChildOfThe60s ("If you can remember the 60s....you weren't really there")
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To: MeanWestTexan
I use the Brave browser on my iPhone and brave.com search engine..

I have Brave, DuckDuckGo, Qwant, and TOR on my iPhone.

I find that Brave isn't very good at image searches. I prefer DuckDuckGo for images.

12 posted on 07/20/2024 9:08:41 AM PDT by Angelino97
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To: Skywise

I use libra office and brave.


13 posted on 07/20/2024 9:09:22 AM PDT by Indy Pendance (Jesus can't get here soon enough!)
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To: Sacajaweau
If you want Chrome, do you really need Google Chrome?

Brave and Comodo Dragon are both Chrome based browsers. There are others.

14 posted on 07/20/2024 9:10:12 AM PDT by Angelino97
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To: George from New England

That would explain it. I’ve used Brave for years, and lately have been watching a lot of stuff on YT. And I kept wondering because I would see references to ads, but never actually get any.


15 posted on 07/20/2024 9:11:45 AM PDT by EnderWiggin1970
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To: Salman

Quite a few posts and no mention of Firefox?

I use both Firefox and Chrome.

But I probably use Firefox more because pages load faster.


16 posted on 07/20/2024 9:12:49 AM PDT by Biblebelter
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To: Salman

I use Safari on my crap iPhone, and that’s very rarely. We had a tornado take out our power and internet service this past Tuesday. Was without internet until yesterday morning. While it was out, I used Safari via Verizon LTE sparingly on my phone to check FR and The Liberty Daily. I only had two bars until the internet returned, so access to anything was slim to none.


17 posted on 07/20/2024 9:18:32 AM PDT by mass55th (“Courage is being scared to death, but saddling up anyway.” ― John Wayne)
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To: Biblebelter

The CEO of Firefox is a crazed Marxist, who hates Trump.


18 posted on 07/20/2024 9:26:32 AM PDT by Flavious_Maximus (Tony Fauci will be put on death row and die of COVID!)
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To: Salman

Use Brave and it’s search engine, or Luxxle for searching.


19 posted on 07/20/2024 9:29:58 AM PDT by vpintheak (Sometimes you’re the windshield, sometimes you’re the bug. )
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To: Salman

Use Brave and it’s search engine, or Luxxle for searching.


20 posted on 07/20/2024 9:31:40 AM PDT by vpintheak (Sometimes you’re the windshield, sometimes you’re the bug. )
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