Posted on 06/06/2024 11:47:29 AM PDT by nickcarraway
Here's what soda Americans are sipping on (second) most.
Move over Pepsi, there's a new second-favorite soda in town.
New data by Beverage Digest, which looked at sales-volume data, shows that Dr. Pepper has officially overtaken Pepsi, which held the second-place spot since 1985, as the number two soda brand in America.
According to the data, shared with the Wall Street Journal, Coke still leads by a very healthy margin, taking home 19.2% of the soda market in the U.S. by sales volume. Next came both Dr. Pepper and Pepsi, with 8.3%, but Dr. Pepper took it by a nose. According to the data, another Coca-Cola brand comes next, with Sprite earning 8.1% and then Diet Coke at 7.8%.
Dr Pepper-Glazed Ham with Prunes
“Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle,” Duane Stanford, editor of Beverage Digest, told CNN about the new data.
“Don’t knock it till you try it. If you like pickles and you like Dr. Pepper, and you’re probably like, ‘Ew, gross. I would never ever drink that. But there’s a lot of people who do drink it,’ Mississippi Memaw shared in her TikTok.
Over the last few years, the brand has also made it its mission to experiment with new flavors, including 2022's limited-edition Dr Pepper Bourbon Flavored Fansville Reserve, and 2023's Dr Pepper Strawberries & Cream, which the company added to its permanent lineup.
A New Wave of Drinks Are Taking on Big Soda — and Winning
"Our expert team of flavor scientists are constantly innovating to bring to life new varieties that will surprise and delight treat seekers and our existing dedicated fans," John Alvarado, senior vice president of Dr Pepper brand marketing, said in a statement at the time of its release. "Dr Pepper Strawberries & Cream is an exciting evolution for our brand's flavor portfolio as it joins our permanent lineup alongside popular varieties such as Dr Pepper & Cream Soda and Dr Pepper Zero Sugar."
Timothy Cofer, the CEO of Dr Pepper's parent company Keurig Dr Pepper, called the new flavor a “standout success" during an analyst call in April, according to CNN. No word on how it tastes with pickles, but we'll let you give that one a whirl and let us know later.
I guess my son’s efforts have been successful.
I do think Diet is closer to the flavor of the original and any other diet soda
Original makers of dr pepper got the screw job from the big companies.
Probably doesn’t taste like the original.
Dr Pepper is number 1 in our house.
I don’t drink any of those. It’s RC Cola and 7-Up. Period.
Who drinks Pepsi besides French Canadians and SoFla Venezuelans?
my favorite soda, and so much better than ANY of those cancerous diet sodas.
Coke zero tastes like regular coke. Yum. Unlike that nasty diet coke. Pepsi zero is awful.
DP and bourbon
DP biscuits/cake/donuts
DP pork ribs marinade/glaze
Best it is original Dublin cane sugar DP. in a glass bottle.
I remember when Dr. Pepper was considered ‘exotic’ in our little rural town in the ‘60’s. It always felt a little subversive, somehow. I loved it.
Diet Dr. Pepper is numba 1!
Dr Pepper has always been the best tasting soda ever.
Diet Dr Pepper is a much better “diet” drink than Diet Coke or Diet Pepsi.
Dr Pepper Zero Sugar is much better than Diet Dr Pepper. (Coke Zero is really good as well.)
The current seasonal/temporary Dr Pepper Creamy Coconut is magical, even in Zero Sugar.
The Dr Pepper with cane sugar is “better” than “Mexican” (cane sugar) Coke in that there is a greater difference between cane-sugar DP and regular DP than there is between cane-sugar Coke and regular Coke.
Looks like the Fansville marketing campaigns has paid off.
As a kid growing up in Texas, I loved DP. I quit drinking sodas 20 years ago, except every once in a while I like to chug an ice cold Mexican Coke out of the glass bottle.
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