Posted on 02/21/2024 7:47:14 PM PST by nickcarraway
It can’t be all that great if it’s on the shelves and it’s not moving.
“It can’t be all that great if it’s on the shelves and it’s not moving.”
Details...
Shark Tank is crap, as apparently is her sauce. Figures they would bring “black history month” into it, as that is the only reason she got invited on that show to begin with
When a product or service focus on the race or sex of the owners, I am not interested.
You know how impossibly hard it is to get a new product on the shelves at stores like Target? It made the shelves and failed to catch on, that clearly says there’s a problem with the product. In other words, people don’t really dig the sauce. If they have 2500 bottles that aren’t selling then that’s a big problem for everyone involved on both sides.
Sorry black history month... This one ain’t much of a success after all.
True that... They're SO into virtue signaling on that show.
Well, 70 stores and sales of $192k is about 2700 bottles per store. 50 bottles a week on average. On the surface That’s not bad imo but perhaps the trajectory is sloping the wrong way. or maybe not good enough for Target. In just 70 stores, it sounds like they did a market test and for some reason Target decided not to expand the distribution to more stores. Perhaps because they are too small to support national sales or perhaps they sold a lot in the first few months but not a lot of repeat buys. But I’m just guessing at motives. These retailers treat small companies very capriciously. I know, over the years I’ve worked with many of them on several different brands and corporations have their own mentality. Sometimes they change buyers or change expectations or add more demands after the fact. It’s not easy for a small startup to get national recognition in a competitive field. Sauce is probably very competitive and dominated by a handful of mega-brands and maybe some brokers that represent an assortment of middling brands that negotiate for space - and pay promotional dollars and slotting fees and price off promotions etc. One small company has to fight hard a d jump a lot of different hurdles.
I love that it is gluten-free.
Target market tests products first. This was a tiny market test for them.
If the product doesn’t perform, they pull it.
If it does, they squeeze the daylights out of the manufacturer to maximize their profits and scale up as they keep the price pressure on.
Multiply by 100 new product tests per day. It’s their business model.
After all, they are potentially delivering a huge audience to the manufacturer.
Except Terrance Williams’s Pancake Mix!
Oh... You’re bad.
She should try for Lindell’s my store
Would such a sauce usually have gluten in it?
Website seems to only show nutritional info for one flavor even if I try to click another flavor still shows just sweet and tangy info. High in sugars. 12g for two table spoons of sauce.
Ingredients:
Water, Honey, Tomato paste, Tomato puree (Preservatives), Vinegar, Soy, Sugar, Hot Sauce, (water, peppers (arbol and piquin), salt, vinegar, spices, and xanthan gum) Mustard Flour, Worcestershire sauce (distilled white vinegar, molasses, sugar, water, salt, onions, garlic, cloves, tamarind extract, natural flavorings, chili pepper extract) Garlic powder, Onion powder, Pepper and Salt.
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“bunch of random things such as sugar and salt. I would try it”
12 carbs in 2 tbsp. Yeah, I’d say it has sugar.
I agree. The initial entry into the market (very competitive) appears to have been hype and the extra ingredient of race-pandering/promotion.
You get free advertising, local interest stories, race pimping/promotion and cutsy stories coupled with crowd funding and the product languishes on the shelf after it all dies down. Why should Target be forced to continue to sell something that doesn’t sell? It would be different if Target has them as a captured vendor and they can’t distribute to other vendors but I don’t see that as the case here.
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