Supply and demand. What a complex phenomenon?
AB needs to be the next Schlitz.
You mean they have not already lost it to Modelo Especial?
I just think they're going to ride this out because consumers can only drink so much high-end beers. A lot of people drink Busch Light and Bud Light for their walking around drinking.
“Could”!?
We simply need to destroy these woke companies.
Would the stores be willing to put up some space for Christmas items?
At our local bar, they USED to have BL on tap, and three rows of those 16 cans that look like blue bottles in the cooler.
Now they have ONE row in the cooler, and the BL tap has been displaced by 805.
One of the bartenders told me she hasn’t sold a BL in weeks.
I LOVE a story with a happy ending.
Wonder if those horrific cans have become collector items of sorts?
“Frericks said that shelf space is ‘the single largest determinant of sales in a store.’”
True. 18 years in Retail Management. You put the inexpensive products (that is not the LEAST bit inferior in QUALITY) on the bottom shelves.
Companies pay TOP DOLLAR to have their product at eye-level or on an aisle end cap.
Been there, done that. Bud Light is done as a ‘brand.’
Dumb@sses. I’ll NEVER understand this catering to the 1.000% of the market and alienating your prime CASH IN HAND Customers!
Third quarter financials will be worse than 2nd quarter. Bud has told retailers they will take back expired unsold beer, and we will be seeing the results of that in November.
https://nypost.com/2023/05/22/bud-light-to-buy-back-unsold-beer-following-dylan-mulvaney-crisis/
Blight bet the boat on “the customer will forget”. That’s just one bad marketing decision after another.
He should do the Super Bowl with his Bud Light sponsor. D’oh.
Update....
Leading Report
@LeadingReport
BREAKING: Bud Light is to be diminished in prominent retailers such as Walmart and 7-Eleven.
6:20 PM · Sep 16, 2023
I’m old enough to remember when Budweiser was the king of beers. Then they went woke and that all ended.
Anheuser-Busch should donate their expired Bud Light to homeless shelters. They must have tens of thousand of un- sellable cases of this swill.