[Extremely Extreme Extremist]

They're not backing down on this. There's rumors that Dylan may star in a Super Bowl ad for Bud Light.

I just think they're going to ride this out because consumers can only drink so much high-end beers. A lot of people drink Busch Light and Bud Light for their walking around drinking.

[No name given]

That’s it! Whatever relationship I had with the nutty felon league is dead and buried!

[DoodleBob]

Here’s my high-end beer.

[Diana in Wisconsin]

“...walking around drinking.”

That’s a THING? Why was I not informed? LOL!

[T.B. Yoits]

I just think they're going to ride this out because consumers can only drink so much high-end beers.

No one who previously drank Bud or Bud Light is drinking "high-end" beers as an alternative. There are plenty of "low-end" beers to choose instead.

Ambev/Anheuser Busch isn't going to ride this out. Don't take my word on it, take a look at their advertising switch. I see them advertising Stella Artois and Modelo, two of their other offerings, in places I previously saw Bud or Bud Light. They're pushing it hard online, on television, and in restaurants.

They know the brand is forever tainted as "Troon Juice" and will likely disappear like Zima.