Posted on 07/15/2023 8:12:53 PM PDT by SeekAndFind
Taylor Swift’s Eras Tour is the biggest thing on the planet right now if you read the reviews and hype surrounding the tour. Chaos takes over in cities when the tour rolls in and fans come from far and wide to see the show. Local economies see an instant boost thanks to ‘Swifties’ spending money like there is no tomorrow.
The Philadelphia Federal Reserve has noticed and has concluded that Taylor Swift’s concerts and her fans are single-handedly rescuing the hotel industry. Hotel revenues are their highest since the beginning of the coronavirus pandemic in 2020. No pressure, Taylor.
The Philadelphia Federal Reserve released its Beige Book Wednesday. The Beige Book’s findings report that hotel bookings were at the strongest growth level in years, thanks to the Swifties.
“Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city,” officials wrote.
The Beige Book is released eight times a year. It summarizes how the economy is performing in cities throughout the country. The summary of Philadelphia’s economic boost by Taylor Swift concerts might just be an interesting coincidence if it was a single finding. But, it’s not. Cities around the country are experiencing the same thing. Philadelphia is just one example. NBC News reported that when Swift’s tour was in Cincinnati for concerts on June 30 and July 1, the influx of fans brought more than $2.6M into downtown hotels and $5.3M to hotels in the surrounding area.
“Taylor Swift is a force to be reckoned with,” president/CEO of tourism agency Visit Cincinnati Julie Calvert said in a statement at the time. “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”
It’s being called The Swift Effect and it is seen in every town on the tour schedule. Chicago tourism officials said last month that the city broke hotel occupancy records during the last weekend of June due to her concerts at Soldier Field. More than 44,000 hotel rooms were occupied each night and it brought in $39M in total hotel revenue.
The Eras Tour is in Denver this weekend and the same thing is happening there. Fans are in town from all over the country. Purchasing tickets for the concerts is difficult, to put it mildly, and they sell out immediately. So, fans find them in other cities and go there. In Denver, fans are showing up and hanging out in the parking lot because they don’t have tickets but want to be part of the experience anyway.
Tickets for the Eras Tour in Denver sold out almost immediately. Resale prices went through the roof, emptying the wallets of fans desperate to see her.
The morning of the show, tickets were still going for about $1,000. Floor seats cost over $3,000. Fans who couldn’t afford to splurge had to shake it off and get creative.
Thousands of Swifties packed the parking lots and surrounding areas of Mile High Stadium to listen from afar. Fans laid out blankets and brought lawn chairs for a free experience of the Eras Tour.
It was a Taylor Swift concert outside of the Taylor Swift concert.
“Yeah, this is crazy! All these people are here who don’t have tickets, just to be here,” said Danielle. “I’ve never seen anything like this.”
“I think it’s really cool! You can hear her perfectly and all of these people are really nice. They’ll trade bracelets with you and sing with you. It’s fun,” said another fan.
The price of the tickets is insane, but I’m old. The Swifties say it isn’t just a concert, it’s a life-changing experience. The ticket prices do not hold them back.
This is Swift’s first global tour in five years. To say it has taken the world by storm is an understatement. It has proven to be both an economic and cultural phenomenon. More power to her. The Philadelphia Fed isn’t the first to notice the power of Swift.
Analysts have coined the revenue bump cities receive from her concerts as the “TSwift Lift.” When The Eras Tour came to Chicago, the city enjoyed its highest post-pandemic public transit ridership, with Swift’s three-night stay from June 2-4 generating over 43,000 extra rides.
Good luck to the fans trying to see a concert. Those ticket prices, though. Yeesh.
I doubt that she would be even the least bit interested in spending any time with you.
She still cannot sing. None of her songs will be remembered like the oldies we listen to. A circus act.
Taylor Swift saved my life.
Years ago I was in a car accident that left me in a coma.
One morning a nurse turned on the TV and Taylor Swift was singing.
I got up and turned the TV off!
Aint no one going to listen to autotuned music...
Politics is downstream from culture. We ignore cultural happenings at our peril.
Suddenly, at exactly the same moment female author JK Rowling (Harry Potter books) took a stand against male to female gender transition and trans-males in female restrooms and on women sports teams, Swift went loud and crystal clear as politically Woke.
Very hard for me to understand a radical Left Turn by an intelligent successful woman after age 30.
You forgot Ronald Reagan!
Find Taylor Swift Tickets on Vivid Seats
Tickets on VividSeats.com currently start at $170 for 500-level seats - the cheapest price we’ve seen since the tour was announced.
Use our exclusive Rolling Stone promo code RS2023 at checkout to save $20 off your $200+ order through the mobile app. Vivid Seats also has a rewards program that lets you buy 10 tickets and get the 11th ticket free.
https://www.rollingstone.com/music/music-news/find-taylor-swift-eras-tour-tickets-buy-online-1234624645/
i gotta say...shes got a hold on her fans i dont think ive ever seen before..especially for a female artist. Shes doing multiple nights at the biggest stadiums in the country...she just did 2 nights at Ford Field in Detroit, and the promoter said she could have easily did 3 more. The crowds are 90% female, and they know EVERY WORD TO EVERY SONG. No exxageration. This short video is Gillette Stadium i think...this is like 10 rows from the very top of the Stadium, and they are INTO IT!!...its like her Army, they do anything she told then too...
Seriously. I don't pay attention to pop music at all, but my 10 year old niece made sure to educate me as to exactly who she was when I mentioned that I wasn't familiar with the name about a year ago.
thats another thing...the ages of her fans..from like 7-10 year olds to 30’s and 40’s...never seen anything like it.
Yeah, it’s remarkable and kind of puzzling. I don’t think her fan appeal is fundamentally in her music which isn’t bad but is nothing special. There’s some other factor in play with her and her fans but I have no idea what it is.
Yes, yes, yes!
An economy that sucks ever more resources from productive investment to frivolous consumption is terrific!
yeah...shes been around awhile so its not a “new” fad type thing. I remember some years back she had to practically give tickets away because of poor sales. From what ive seen now, shes not a kid anymore, shes 33 now, and seems unable to keep a boyfriend...for some time, her songs are about “revenge” and how “strong” and “brave” she is....she even has a bit in this tour where she claims she feels like “the Man”. So, theres that “i dont need no man” crowd now that just lap it up...they found their hero and shes it....
Dang. I didn't see that on Ticketmaster!
Not hard to understand. No husband, no kids, and pressure for not being woke enough.
“thats another thing...the ages of her fans..from like 7-10 year olds to 30’s and 40’s...never seen anything like it.“
Super pop. It’s happened before mostly in terms of one hit wonders and in flashes by other successful artists but Swift can write multiple examples of it on every album. That makes her extremely unique in terms of songwriting. Super pop is what the top forty looks for. It’s what many thousands of song writers consciously try to churn out. An ancient example of this that fascinated me years ago was “Sugar Sugar” by the Archies. There didn’t seem to be anyone old (and I mean OLD) or young who didn’t blast this song and bop around when it came on. People who considered themselves to be heavy rock /prog rock hardasses blasted this tune. Whether you like her or not Swift has IT, whatever IT is that in terms of Pop song writing. I haven’t really listened to her albums but every single that I’ve heard from her hits the ear like Sugar Sugar.
LOL! For some reason, I believe it’s FJB, and not Tater Swuft who is saving the hotel and tourism industry by inviting the invaders into America and filling the hotels up with his illegal alien invader guests. Just an observation.
Back in the 60s we call that crap bubble gum music. Head Starters and Kindergartners love it.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.