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Is Taylor Swift saving the economy? One Woman's Impact on the Hotel and Tourism Industry
Hotair ^ | 07/15/2023 | Karen Townsend

Posted on 07/15/2023 8:12:53 PM PDT by SeekAndFind


Taylor Swift’s Eras Tour is the biggest thing on the planet right now if you read the reviews and hype surrounding the tour. Chaos takes over in cities when the tour rolls in and fans come from far and wide to see the show. Local economies see an instant boost thanks to ‘Swifties’ spending money like there is no tomorrow.

The Philadelphia Federal Reserve has noticed and has concluded that Taylor Swift’s concerts and her fans are single-handedly rescuing the hotel industry. Hotel revenues are their highest since the beginning of the coronavirus pandemic in 2020. No pressure, Taylor.

The Philadelphia Federal Reserve released its Beige Book Wednesday. The Beige Book’s findings report that hotel bookings were at the strongest growth level in years, thanks to the Swifties.

“Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city,” officials wrote.

The Beige Book is released eight times a year. It summarizes how the economy is performing in cities throughout the country. The summary of Philadelphia’s economic boost by Taylor Swift concerts might just be an interesting coincidence if it was a single finding. But, it’s not. Cities around the country are experiencing the same thing. Philadelphia is just one example. NBC News reported that when Swift’s tour was in Cincinnati for concerts on June 30 and July 1, the influx of fans brought more than $2.6M into downtown hotels and $5.3M to hotels in the surrounding area.

“Taylor Swift is a force to be reckoned with,” president/CEO of tourism agency Visit Cincinnati Julie Calvert said in a statement at the time. “The economic impact Swift creates is staggering, as fans travel from far and wide to attend her concerts, filling hotels, restaurants, and local attractions. Swift’s influence on tourism is a testament to her ability to captivate audiences and drive economic growth.”

It’s being called The Swift Effect and it is seen in every town on the tour schedule. Chicago tourism officials said last month that the city broke hotel occupancy records during the last weekend of June due to her concerts at Soldier Field. More than 44,000 hotel rooms were occupied each night and it brought in $39M in total hotel revenue.

The Eras Tour is in Denver this weekend and the same thing is happening there. Fans are in town from all over the country. Purchasing tickets for the concerts is difficult, to put it mildly, and they sell out immediately. So, fans find them in other cities and go there. In Denver, fans are showing up and hanging out in the parking lot because they don’t have tickets but want to be part of the experience anyway.

Tickets for the Eras Tour in Denver sold out almost immediately. Resale prices went through the roof, emptying the wallets of fans desperate to see her.

The morning of the show, tickets were still going for about $1,000. Floor seats cost over $3,000. Fans who couldn’t afford to splurge had to shake it off and get creative.

Thousands of Swifties packed the parking lots and surrounding areas of Mile High Stadium to listen from afar. Fans laid out blankets and brought lawn chairs for a free experience of the Eras Tour.

It was a Taylor Swift concert outside of the Taylor Swift concert.

“Yeah, this is crazy! All these people are here who don’t have tickets, just to be here,” said Danielle. “I’ve never seen anything like this.”

“I think it’s really cool! You can hear her perfectly and all of these people are really nice. They’ll trade bracelets with you and sing with you. It’s fun,” said another fan.

The price of the tickets is insane, but I’m old. The Swifties say it isn’t just a concert, it’s a life-changing experience. The ticket prices do not hold them back.

This is Swift’s first global tour in five years. To say it has taken the world by storm is an understatement. It has proven to be both an economic and cultural phenomenon. More power to her. The Philadelphia Fed isn’t the first to notice the power of Swift.

Analysts have coined the revenue bump cities receive from her concerts as the “TSwift Lift.” When The Eras Tour came to Chicago, the city enjoyed its highest post-pandemic public transit ridership, with Swift’s three-night stay from June 2-4 generating over 43,000 extra rides.

Good luck to the fans trying to see a concert. Those ticket prices, though. Yeesh.



TOPICS: Business/Economy; Music/Entertainment; Society; TV/Movies
KEYWORDS: concerts; economy; taylorswift
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To: LegendHasIt
She is a pretty good looking gal, but I wouldn’t pay the asking price for a ticket to one of her concerts for even a private performance which also included ‘a happy ending’.

I doubt that she would be even the least bit interested in spending any time with you.

21 posted on 07/15/2023 10:31:56 PM PDT by ytrebil
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To: SeekAndFind

She still cannot sing. None of her songs will be remembered like the oldies we listen to. A circus act.


22 posted on 07/15/2023 11:59:36 PM PDT by minnesota_bound (Need more money to buy everything now)
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To: Some Fat Guy in L.A.

Taylor Swift saved my life.

Years ago I was in a car accident that left me in a coma.

One morning a nurse turned on the TV and Taylor Swift was singing.

I got up and turned the TV off!

Aint no one going to listen to autotuned music...


23 posted on 07/16/2023 12:02:50 AM PDT by Vendome (I've Gotta Be Me https://youtu.be/wH-pk2vZG2M)
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To: SeekAndFind; cherry

Politics is downstream from culture. We ignore cultural happenings at our peril.


24 posted on 07/16/2023 12:42:32 AM PDT by FreedomPoster (Islam delenda est)
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To: FLNittany
Taylor Swift used to be Center-Right politically, but she kept it very low profile publicly, and I do not think any of her music clearly reflected a political point of view.

Suddenly, at exactly the same moment female author JK Rowling (Harry Potter books) took a stand against male to female gender transition and trans-males in female restrooms and on women sports teams, Swift went loud and crystal clear as politically Woke.

Very hard for me to understand a radical Left Turn by an intelligent successful woman after age 30.

25 posted on 07/16/2023 1:21:15 AM PDT by zeestephen (Trump "Lost" By 43,000 Votes - Spread Across Three States - GA, WI, AZ)
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To: nwrep
nwrep...

You forgot Ronald Reagan!

26 posted on 07/16/2023 1:27:40 AM PDT by zeestephen (Trump "Lost" By 43,000 Votes - Spread Across Three States - GA, WI, AZ)
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To: SeekAndFind
Those ticket prices, though. Yeesh.

Find Taylor Swift Tickets on Vivid Seats

Tickets on VividSeats.com currently start at $170 for 500-level seats - the cheapest price we’ve seen since the tour was announced.

Use our exclusive Rolling Stone promo code RS2023 at checkout to save $20 off your $200+ order through the mobile app. Vivid Seats also has a rewards program that lets you buy 10 tickets and get the 11th ticket free.

https://www.rollingstone.com/music/music-news/find-taylor-swift-eras-tour-tickets-buy-online-1234624645/

27 posted on 07/16/2023 3:32:07 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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i gotta say...shes got a hold on her fans i dont think ive ever seen before..especially for a female artist. Shes doing multiple nights at the biggest stadiums in the country...she just did 2 nights at Ford Field in Detroit, and the promoter said she could have easily did 3 more. The crowds are 90% female, and they know EVERY WORD TO EVERY SONG. No exxageration. This short video is Gillette Stadium i think...this is like 10 rows from the very top of the Stadium, and they are INTO IT!!...its like her Army, they do anything she told then too...

https://youtu.be/3Q-yl8IAlkc


28 posted on 07/16/2023 4:18:15 AM PDT by basalt (qb's)
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To: basalt

and Atlanta, Georgia...unreal.

https://youtu.be/kma44cS89Uc


29 posted on 07/16/2023 4:25:22 AM PDT by basalt (qb's)
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To: basalt
The crowds are 90% female, and they know EVERY WORD TO EVERY SONG. No exxageration.

Seriously. I don't pay attention to pop music at all, but my 10 year old niece made sure to educate me as to exactly who she was when I mentioned that I wasn't familiar with the name about a year ago.

30 posted on 07/16/2023 4:32:49 AM PDT by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
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To: Sirius Lee

thats another thing...the ages of her fans..from like 7-10 year olds to 30’s and 40’s...never seen anything like it.


31 posted on 07/16/2023 4:37:08 AM PDT by basalt (qb's)
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To: basalt

Yeah, it’s remarkable and kind of puzzling. I don’t think her fan appeal is fundamentally in her music which isn’t bad but is nothing special. There’s some other factor in play with her and her fans but I have no idea what it is.


32 posted on 07/16/2023 5:16:55 AM PDT by Yardstick
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To: SeekAndFind

Yes, yes, yes!

An economy that sucks ever more resources from productive investment to frivolous consumption is terrific!


33 posted on 07/16/2023 5:18:27 AM PDT by 9YearLurker
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To: SeekAndFind
THIS (she) is the real world Idol worship
we have been warned about since the beginning.
THIS has quickly become a rocky, path with thorns,
where the seed cannot take root.


34 posted on 07/16/2023 5:21:23 AM PDT by MurphsLaw (" consider the sufferings of this present time are nothing compared with the glory to be revealed")
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To: Yardstick

yeah...shes been around awhile so its not a “new” fad type thing. I remember some years back she had to practically give tickets away because of poor sales. From what ive seen now, shes not a kid anymore, shes 33 now, and seems unable to keep a boyfriend...for some time, her songs are about “revenge” and how “strong” and “brave” she is....she even has a bit in this tour where she claims she feels like “the Man”. So, theres that “i dont need no man” crowd now that just lap it up...they found their hero and shes it....


35 posted on 07/16/2023 5:26:05 AM PDT by basalt (qb's)
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To: LegendHasIt
"...a private performance which also included ‘a happy ending’..."

Dang. I didn't see that on Ticketmaster!

36 posted on 07/16/2023 5:50:20 AM PDT by rlmorel ("If you think tough men are dangerous, just wait until you see what weak men are capable of." JBP)
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To: zeestephen

Not hard to understand. No husband, no kids, and pressure for not being woke enough.


37 posted on 07/16/2023 5:51:15 AM PDT by mrmeyer (You can't conquer a free man; the most you can do is kill him. Roberor thert Heinlein)
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To: basalt

“thats another thing...the ages of her fans..from like 7-10 year olds to 30’s and 40’s...never seen anything like it.“

Super pop. It’s happened before mostly in terms of one hit wonders and in flashes by other successful artists but Swift can write multiple examples of it on every album. That makes her extremely unique in terms of songwriting. Super pop is what the top forty looks for. It’s what many thousands of song writers consciously try to churn out. An ancient example of this that fascinated me years ago was “Sugar Sugar” by the Archies. There didn’t seem to be anyone old (and I mean OLD) or young who didn’t blast this song and bop around when it came on. People who considered themselves to be heavy rock /prog rock hardasses blasted this tune. Whether you like her or not Swift has IT, whatever IT is that in terms of Pop song writing. I haven’t really listened to her albums but every single that I’ve heard from her hits the ear like Sugar Sugar.


38 posted on 07/16/2023 5:54:11 AM PDT by TalBlack (We have a Christian duty and a patriotic duty. God help us.)
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To: SeekAndFind

LOL! For some reason, I believe it’s FJB, and not Tater Swuft who is saving the hotel and tourism industry by inviting the invaders into America and filling the hotels up with his illegal alien invader guests. Just an observation.


39 posted on 07/16/2023 6:04:09 AM PDT by FlingWingFlyer (No more new laws until we start enforcing the crap we already have!)
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To: nwrep

Back in the 60s we call that crap bubble gum music. Head Starters and Kindergartners love it.


40 posted on 07/16/2023 6:08:18 AM PDT by FlingWingFlyer (No more new laws until we start enforcing the crap we already have!)
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