Posted on 07/10/2023 11:46:09 PM PDT by Morgana
Bud Light's latest commercial showing a woman eating a watermelon in the middle of a storm sparked a wave of mockery on Sunday as viewers said the clip was representative of the brand's own calamitous marketing department.
The ten-second clip posted to the beer brand's Twitter page shows a a female picnic-goer spooning large bits of melon into her mouth as wind sends paper plates and cans of Bud flying.
She remains seated as though nothing at all is going on around her. The video is captioned: 'It's fine, this is fine,' likely a reference to a popular meme of a dog sipping coffee as his home goes up in flames.
There was a scathing reaction in the comments section and viewers joked that the commercial could be 'an inside look at Bud's corporate office.'
Bud Light's parent company Anheuser-Busch has $27bn wiped off its market value since its disastrous partnership with transgender influencer Dylan Mulvaney in April. The brew's sales have nosedived and Mexican lager Modelo has now replaced it as America's best selling beer.
The reaction on Twitter was swift and scathing, coming from users who remain upset at the brand for its partnership with Mulvaney and subsequent lack of a sincere apology.
'We're getting an inside look at Buds corporate office today. After talking with representatives, they say 'It's fine, this is fine!'' wrote one user.
'Is this a video of your marketing department,' wrote Seth Weathers, who has since launched a conservative rival to Bud Light called: Conservative Dad's Ultra Right Beer.
'This brand seems to have hit rock bottom...' wrote another user.
(Excerpt) Read more at dailymail.co.uk ...
Why do commercials think they always have to be funny? Why do commercials always have some sappy looking white pajama boy at the end looking goofy? I can think of a dozen funny commercials, but I can’t remember the product they’re trying to sell.
If you have a good product, be serious about the commercial.
This commercials is a disaster.
why would I want to drink a beer That is associated with clumsiness, gluttony, stupidity, etc. etc.
FU AB
But here they are with a front page headline. Why not just admit that you are helping them?
Let’s hurt AB to the tune of another $27 billion.
Another take down of wokeness is Basketball. The NBA’s pandering to the Left has cost it dearly.
(calamitous marketing department)
That’s putting it mildly.
Same goes for their management.
Double-down, AB.
LOLOLOL
Watermelon? Isn’t that racist or something?
They did very well when they advertised using both humor and Clydesdales and catchy music and Clydesdales. But that was when the old man was in charge who was famed and loved in St. Louis for charitable giving, for being the sole company standing up to Jesse Jackson’s extortion schemes, and for running the company in a hospitable way that made people proud to work there - it was almost like having a huge extended family.
But then the old man died and the foreign companies started eyeing up the company. One of their first moves when they did was to suggest divesting the company of the very thing most beloved about it, the iconic Clydesdales, the key to the company’s worldwide recognition. The outrage locally from that stayed their hands but it was a wakeup call that something alien, cold and hostile had moved in.
Correct. The messaging is this: "You little people go ahead and have your little temper tantrum boycott. WEF has our back and you'll still be buying our other beers when this is over and we'll still be rich."
It's a big ol' middle finger to the customer base.
You are correct. I have family in the St Louis area and AB used to be pro-America.
Not so much now.
They bought their tickets.
I say, Let ‘em crash!!
I’ve been to AB in St Louie. America used to be pro America. Not so much now.
I’m thinking the 65,000 employees can always switch to computer coding.
It is giving a barefoot and pregnant vibe also still insulting.
Over one hundred years to get a great reputation in the beer business and it took 5 minutes of wokeness to lose it.
The Sound of Freedom explains the LGPGFPSODFPQ movement on our children.
The boycott won’t end until AB releases an ad show frat boys ogling buxom bikini clad girls playing with a beachball.
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