Posted on 07/10/2023 11:39:02 PM PDT by Morgana
As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
"It's the impact honestly on the employees that weighs the most on me," he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.
(Excerpt) Read more at finance.yahoo.com ...
Yes, AB INBev did buy up a bunch of microbrews.
Here in Houston they purchased Karbach Brewing. They’re all hoppy for the most part, there’s a bourbon barrel aged Hellfighter Porter that is pretty fantastic.
let this be a lesson for all corporate employees
if your corp is going woke
polish up that cv
do the employees blame the former customers or halfwit whitworth?
Exactly the point that is being (purposefully IMO) missed. It's not a boycott in the traditional sense. The brand has become widely known as tranny fluid. No sane person wants to be known as someone who drinks that. As I've been saying for some time now. "advertising works". They transformed their brand in a way they didn't anticipate. You can't fix that with words, and likely can't fix it with deeds either at this point. Once the jokes and memes started flowing, the brand became irrevocably tarnished.
I don't think that would help at all. The 'tranny fluid' meme has stuck to their product. It will take years to wash that off.
Apparently this clown didn't think of that before deciding to go WOKE.
Why is he still employed? He should've already been summarily dismissed!
We toured the Yeungling brewery yesterday. It was wonderful.
Perhaps the company should have thought of them before they went woke.
Typical liberal moron...blame something on everything and everyone except themselves.
It would be nice if liberals would feel the same way about socialism as they feel about Dylan Mulvaney and give it the shaft. Unfortunately most of them are only smart enough when it comes to beer, but not politics.
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