How Modelo was the one to dethrone Bud Light as top-selling US beer, according to analyst

FOX 11 Los Amgeles ^ | 6/19/23 | Haley Chi-Sing

[DallasBiff]

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as main causes, according to a top analyst.

"Everybody kind of figured Bud Light was getting hit by that boycott so that fell out of number one. If I told you that the new top-selling brand is Mexican, you might be surprised. If I told you it's Mexican and not Corona … who would've thought Modelo Especial?" Barron's associate editor Jack Hough said during an appearance on Fox Business's "Barron's Roundtable."

Following the Dylan Mulvaney controversy, wherein the beer brand took on significant backlash after featuring the transgender activist, Bud Light's sales have continued to take a dip, so much so that the brand has recently fallen from the spotlight as the #1 Selling Beer Brand on a dollar basis in the U.S.

[TermLimits4All]

The only reason Modelo is tops would be due to all the Hispanics, legal and illegal in this country.

[BipolarBob]

Mexican Restaurants are the reason. All races drink Modelo there. Modelo Negra is pretty good beer.

[ExTxMarine]

"...If I told you it's Mexican and not Corona … who would've thought Modelo Especial?"

ME!! Corona is usually served in clear bottles and light is NOT good for beer. Light increases the growth of bitter alpha acids in beer, giving it a more bitter, skunky aroma, and flavor. The lime acids counter the bitter alpha acids and that makes the beer easier to drink.

But Modelo is more of a German-style lager and has a full body taste. Modelo Negra is extremely smooth for a dark beer and doesn't sit as heavy as most dark lagers.

Now, Corona Premier has become one of my favorite light beers, along with Yuengling Flight. Now I am especially fond of Miller Lite, but that is because I worked at Miller Brewing in Fort Worth for several years and we got free beer every month - free COLD beer is ALWAYS the best beer, but just FREE beer is a close second best! LOL!

[Rappini]

Yuengling for me every since AB tanked.