Posted on 06/16/2023 9:08:58 PM PDT by Morgana
Bud Light’s royal collapse as the king of beers was anything but a coincidence.
One former Anheuser-Busch employee is speaking out and calling Bud Light’s collapse over Dylan Mulvaney a strategic attempt to forever change the beer’s audience: away from the traditional man, in favor of the 2023 definition of what a “man” or “woman” can be.
The anonymous ex-employee sounded the alarm as a guest on OutKick’s “Tomi Lahren is Fearless.” The full episode airs tonight at 7 ET. Here’s a clip:
Speaking with Tomi, the whistleblower provided insight into what people at the brewing plants were thinking as woke executives sabotaged the legendary American beer with a destructive progressive agenda.
The anonymous whistleblower added shocking details on how Bud Light steered away from fans and embraced trans. Bud Light’s Promotion of Dylan Mulvaney Leads To Historic Collapse
Tomi asked the anonymous ex-employee what fellow workers thought of the ultra-woke marketing plan.
“So everybody was upset, including management,” he said. “Every brewery has a plant manager that answers to corporate, and there seems to be a separation there because what corporate is doing is not reflective of what even the plant managers want.”
As it turned out, the general American public and the Bud Light workers rejected Bud Light’s promotion of Dylan Mulvaney.
Mulvaney is a trans activist that routinely mocks women and is paid to promote products to fulfill a company’s criteria for woke.
“We would have these meetings, and nobody’s happy about it,” he added. “And everybody thinks it was a very bad idea. And you know, the sales and everything shows that.”
According to the whistleblower, executives from InBev — Anheuser Busch’s parent company — championed the decision to promote Mulvaney as part of Bud Light’s brand.
Alissa Gordon Heinerscheid — Bud Light’s Vice President of Marketing, currently on leave — admitted that the company’s brand intended to no longer cater to “fratty” men.
InBev alienated a large sect, if not all, of its workforce by promoting the trans activist. Bud Light’s beer sales dropped nearly 30 percent, year-to-year, since the Mulvaney disaster.
So why follow through on an inexplicably foolish campaign?
“Why would they do this? What were they thinking?” the whistleblower asked. “Especially now. This is the worst; it’s like the worst time yet, the best timing. …
“Many of us are talking about that like they planned it in a way … like a strategic destruction of Bud Light.” New Ownership Used Dylan Mulvaney Tank Job To Destroy Bud Light From The Inside
“When the company was bought over by InBev, a lot of things changed when it was owned by Anheuser-Busch. You know, it’s an American brand,” the whistleblower said.
He later added, “Bud Light has been failing for many years. We’ve talked about that for many years. The numbers of just, you know, little by little deteriorated. And it feels like they said, ‘let’s put this nail in the coffin.'” Bud Light’s Miscalculation Leads To Americans Losing Jobs
The whistleblower noted the damaging effects that the Mulvaney campaign had on workers at Bud Light — those that disagreed with their company’s decision to go all-in on woke.
Boycotts forced Bud Light to reconsider its approach; for some, the irreversible damages have already been done.
“Now we have a lot of layoffs, a lot of I mean, a lot of loss in production. It would be easy for them to restructure. …
“It’s too obvious that they wouldn’t just mistakenly do this and not expect these repercussions.”
Follow the money. Always, follow the money.
Sounds like a disgruntled underlining that didn’t really know anything.
It makes sense if you don’t think about it too much.
It doesn’t make any sense to me. I find it impossible to believe that they had not created at great expense a profile of the typical bud light drinker. For me to believe that they thought that the number of LGB’s they would pick up would offset the number of good old boys they would lose Is simply impossible. Instead of gambling with their Crown jewel, they could have come up with an entirely new brand. Call it Glud light. And the risk would have been entirely controlled.
It wouldn’t surprise me if this was a deliberate attempt to destroy a bit of Americanism. The globalists are determined to bring down America and subjugate it into the international order. They’ve been working at demoralizing Americans in all manners of ways, so why not add beet to their list of how they can disenchant Americans in their own country?
I considered this, my conclusion was that they will replace or mostly replace their bud lite shelf space with higher profit margin SKUs and increase future profits
No, I think this is spin.
They thought to score a cheap win with a recognizable brand by putting a trans activist in advertising. Their thought was that their core audience wouldn’t notice (too “fratty” and dumb) and they would score massive “social credit” when the woke cognescenti noticed a transvestite fronting A-B’s flagship product.
They thought (IMO), “This is a good time to pull it off. BudLight will be the product. Mulvaney will front it.”
They thought to score a cheap and easy “win” and wound up with a colossal, brand-crippling loss.
Using a transvestite to sell manbeer was just wrong. If they wanted a guy in a dress to sell their lousy weak beer, they shoulda called Max Klinger...
Look beer isn’t demoralizing, it’s one of the 7 major food groups. Catfishing and NASCAR are two great things that cold beer is essential for, there are others. As long as there are Evinrudes, Mercurys, and beautiful women, (real women and they know who they are) I ain’t outa ammo or beer. We can find something that works. Hell, if we can’t we make our own.
I think you are getting very close to the truth...
An actual culture attack on American men ....
war is changing and it's all around us .
I hope that some investors can prove intentional abandonment of the fiduciary responsibility by some body and totally clean their clock.
The current battle field is the court room.
Too much hair on his chest. And a real man of genius. 😜 Regards.
Yeah but at least Corp Klinger knew which bathroom to use. And the A=B Clydesdales know what a real mare looks like
I have been at companies run by liberals and even though they are greedy, no way can they tolerate conservatives. They still make millions even if their policies cause the company to shrink in size. And they are just the type to think they are too big to fail, because they don’t submit to objective evaluations of their job performance.
Behavior antithetical to any Fortune 100 public company I know of. Bet this person is just seeking attention and was not in a position to know anything, so made up a story that might sound reasonable to those who like him, are ignorant of corporate decision-making and strategy.
I think it’s more likely that they live in the ruling class echo chamber. Everyone they know hates DJT and thinks that being inclusive is a great idea.
Go look over the board. I spent an hour looking at the background.
There are just 4 members, then you have something called ‘representatives of main shareholders’. 8 of them....mostly attached to companies like Blackrock. Then you have another group (three) who are under the title of ‘representatives of restricted shareholders’.
I think the group has minimum background in beverage sales. I’d also suggest that each held some odd position on improving sales.
To be honest, there’s just not a lot of taste for Bud-Light, and it’s a diet-beer. There’s probably a dozen better tasting diet beers. I don’t think they ever understood that one single issue.
By this logic, I should go BUY some Bud Light so that I can reverse their planned destruction. I can’t believe how widely this drivel is making the rounds.
This is a total steaming pantload! The tranny advert is a perfect example of the blindness of a group of people. At every major corporation in America there are HR personnel cramming this crap down the throats of the people working within. Many people have just quit and those within hold their nose with every email that goes out regarding DIE, Diversity, Inclusion and Equity. Their diversity does not come without perversity. Their inclusion does not come without exclusion. Their equity is a one sided equation where people are put in to positions of leadership based on characteristics that have nothing to do with how to make a corporation great. The equity is to ensure that the corporation has checkboxes checked that ensure they have representations of certain skin colors of people or certain sexual orientations of people. InBev is up against the one group of people that they cannot control! That is their customer base! People can vote with their wallets! Butt Lite will forever be known as Tranny Fluid. There’s not a thing that they can do now but choose this day who they will serve. They have not chosen wisely. Bowing to the perverted sexual gods of the earth was not a good move. They have too much pride to admit they have a failed advertising strategy. Get you some Tranny Fluid if you support the cause!
“Alissa Gordon Heinerscheid — Bud Light’s Vice President of Marketing, currently on leave”
And on full pay no doubt
Imagine hiring a marketing manager with such obvious contempt for your product’s major market… “fratty men”…..whatever “fratty” means
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