Bud Light sales decline ’accelerating’ -- parent company shares fell nearly another 5% in worst day yet on Wall Street

American Thinker ^ | 31 May, 2023 | Thomas Lifson

[MtnClimber]

There was a widespread expectation that the outrage over Bud Light’s pushing of transgender icon Dylan Mulvaney would fade over time, as often happens with boycotts. But not this time. Nielsen, which tracks sales scanner data released new data Tuesday showing the nightmare for Bud Light and its parent AB InBev is deepening. Josh Schafer writes at Yahoo Finance:

Bud Light sales declines are accelerating, and shares of parent company Anheuser-Busch InBev (BUD) are falling alongside them.

New data from Nielsen revealed Bud Light sales declined 24.3% year-over-year in the week ending May 20 while Budweiser sales were down 20.4% during the same period. Last week sales were down 21.6% and 17.6% respectively. Driven by backlash from an advertising campaign with transgender influencer Dylan Mulvaney, Bud Light sales have now declined for six weeks, per Nielsen.

Shares of AbInBev fell nearly 5% on Tuesday, the worst intraday action on the stock since Mulvaney's post on April 1. Since the day of the post, ABInBev shares have fallen roughly 18%.

Even worse for the company, other brands in its portfolio are also being hit, as Janet Freund writes for Bloomberg in a notice to subscribers that is not online:

The broader InBev beer portfolio also continues to see weakness, while Molson Coors’ Coors Light beer continues to see market share gains accelerate, he says

My guess is that ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to mockery. So, even those who are indifferent to the transgender propaganda tidal wave are being influenced to stay away from the brand.

[MtnClimber]

The AB ImBev doard is probably saying: "What was that saying? Get woke...and something I can't remember. Does anyone remember?"

[ConservativeDude]

the recent decline in their stock is very encouraging....momentum for the decline seems to be sustained, down abou 3% today

It’s still way above where it was a year ago, but....pretty soon, if the trend continues, it’s goinna start to get real

[Paul46360]

[Boogieman]

“My guess is that ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to mockery.”

Bingo. The other key factor here is that beer drinkers have a lot of brand loyalty. It takes a lot to make them switch, but once they do, it will take a lot more to make them switch back.

[No name given]

Maybe the reaper can take out the NFL and NBA next.

[blackdog]

I’m watching for them to begin selling assets. The wounds so far are limited to the flesh. We need to know when to go for the the Honey Badger areas.

[gathersnomoss]

The reaper can also take out The LA Dodgers.

[skeeter]

Folks gotta stop buying other Anheuser-Busch brands as well, like Modelo, otherwise the boycott is all for naught.

[George J. Jetso]

Whatever happened to Alyssa Hiney?

[cgbg]

A lot of folks here (and on other forums) complain they feel helpless trying to fight the insane perverts who have the power.

This is a chance to actually do something—and folks are really enjoying sticking it to the “pervert man”.

[gibsonguy]

They made the decision to ride it out and lose millions rather than do the one thing that would have stopped the bleeding. They are so terrified of the LBGT mob that they willingly lost millions rather than issue a real apology. Wow

[GOPJ]

My guess is that ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to mockery.

Mockery? More like disgust...

[Red Badger]

“My guess is that ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to mockery.”

No, ordering or drinking in public a Bud Light, or even a Budweiser or other identifiable sister brand, subjects a person to unwanted sexual advances from members of your same sex..................

[Quentin Quarantino]

Once cursed by the Evil Eye, it only gets worse. Fewer and fewer will want to be seen guzzling that brew.

The Hindenburg of Beers.

[George J. Jetso]

“I’m watching for them to begin selling assets.‘

Somebody is going to get a good deal on the Clydesdales. The Dalmatian dogs have probably already run away.

[blackdog]

I disagree. Stay micro-focused on each brand sequentially. The media is unable to knock out the flak if we go one brand at a time. Maximize the damage in a pinpoint attack. Once the damage is massive, announce the next on the list.

That will keep AB in a constant and ongoing sense of fear and terror.

[Dr. Sivana]

They made the decision to ride it out and lose millions rather than do the one thing that would have stopped the bleeding.

Nope. It would just chane the bleeding. Woke and urban chain restaurants/bars would label them anti lgb… and stop carrying the product. Even supermarkets might be pressured not to carry. Once you seek the perv approval, you are STUCK.

[RayChuang88]

The decision by associate Bud Light with Dylan Mulvaney came at the WORST time possible: just a few months before Pride Month. Now, every company and organizaiton that have ties to the LGBTQ+ movement is being very closely scrutinized, and taken down Anheuser-Busch InBev, Target, North Face and Kohl's. Even LGBTQ+ friendly companies like Apple and Starbucks have been keeping their marketing efforts relatively low key in recent weeks; note Apple keeping it pretty quiet with their release of the Pride watch bands for the Apple Watch.

[skeeter]

But... Modelo sucks.