'Women shouldn't be forced to mud wrestle in order to sell beer': Miller Lite trashes its 2003 'Catfight' ad as it hits back at critics over its apology for using women in bikinis to sell beer - as Trump adviser slams firm

Daily Mail UK ^ | May 16, 2023 | Emma James

[Morgana]

Miller Lite has hit back after the brewing giant was criticized for apologizing over its history of using bikini-clad women in their adverts.

Molson Coors, which owns Miller Lite, was quick to defend its latest one-minute-and-30-second advertisement with comedian Ilana Glazer – with the tagline 'Bad $#!T to Good $#!T'

The company released the campaign for Women's History Month in March, in which it bought up old marketing materials to turn them into compost, which could then be used to make fertilizer.

But the footage has resurfaced and was criticized in the wake of Bud Light's disastrous campaign with trans influencer Dylan Mulvaney – and has been slammed by a senior Trump advisor.

A spokesperson for Molson Coors hit back at the claims the advert was woke, telling DailyMail.com: 'This video was about two things: worm poop and saying women shouldn't be forced to mud wrestle in order to sell beer.

'Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.'

The advert featured Glazer taking a tour of old advertisements used by the company, which included Meghan Markle, Sofia Vergara and Pamela Anderson as the face of the brand.

One of the most infamous 'Cat Fight' ads saw models Tanya Ballinger and Kitana Baker wrestling in a fountain before falling into 'liquid concrete' - from the perspective of men drinking the beer and being derided by their female friends.

The initial ad caused such an uproar, with more than 2,500 complaints being made, it was eventually retired.

[threefinger]

"'Women shouldn't be forced to mud wrestle in order to sell beer'..."

I am in complete agreement. The beer shouldn't have anything to do with it.

And jello is a perfectly acceptable substitute for mud.

[drwoof]

The World was a Better Place twenty years ago...

[central_va]

Mud wrestling is cool.

[MrRelevant]

Forced? Actresses took a job and got paid

[Bethaneidh]

Connect with the other gal, fake it like wwf.