robert lachky looks pretty fratty
they would be smart to bring him out of retirement
they arent
they wont
““It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,””
Way to go girl boss.
As long as they have good feelings and safe spaces, they’re good.
They’re still number one.
Their new advertising campaign:
bud lite... the number one beer of pecker off cutters.
(and those that pretend to be)
He stole the talking frog idea from Rainier ads.
“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,”
That sums up leftism in a nutshell. They can’t build anything, but they can destroy anything in an instant.
Well, I found out what they are doing with all the Bud Light that isn’t selling.
A few minutes ago I saw a video clip on TV along the border in El Paso. They were wandering through an encampment in the brush along the river, showing the huge piles of trash left behind.
Prominent among the trash were dozens of 12 pack Bud Light cartons, and hundreds of empty cans. I saw no other types or brands of beverages.
“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,”
Alyssa Heinerscheid was the first female VP at Bud Light and took the most successful brand in the USA and destroyed it. I wonder when will Transheuser-Busch let another woman have a VP position at Bud Light. She obviously was overeducated woke and lived in her own little bubble where everybody loves men that dress up like little girls.
Am I the only one that saw how they were trying to market and sell beer to underage teenagers?
The sad thing is is that the MSM will NEVER allow any revealing of the boycott winning. Even now the MSM reports that any boycotted business that fails, fails due to market failures, not boycotting the business.
o The Bed, Bath and Beyond bankruptcy due to our boycotting over MyPillow being dropped; reported in today’s news as due to pandemic and economic factors.
o FMC boycott over Ford support of Gay Rights - Ford dropped their support in 2012-ish ending the boycott. MSM reported sales rebounding.
There are more but at my age my memory fades... a lot!
That is basically the tale when you get sold to a multinational conglomerate.
They do not understand your product, your market and your brand. They just want your profits.
And if taking you apart will give them a bump in profit for a quarter they will do so.
They do not care.
InBev or Unilever or what ever that company in China is called, they all follow the same path. They buy, they cheapen, they destroy, they sell the parts.
Alissa Heinersheid will have a hard time finding a job after this.
Is Allyssa still employed at A-B???! If so, ya’ll haven’t learned a damn thing!
The stockholders should have demanded the two executives — Alissa Heinerscheid, the company’s vice president of marketing, and her boss, Daniel Blake who are responsible
for this fiasco be fired as well as others up the chain of command.
Sales down 27% means also that 73% are still buying it.
The fact that a beverage which tastes that bad can become #1 suggests to me that it can recover from this fiasco. I hope it does not. but we will see.