Posted on 05/10/2023 2:31:18 PM PDT by nickcarraway
Anheuser-Busch’s former chief creative officer — whose iconic ads included the “I Love You, Man” commercials and the talking frogs — blasted the company’s Belgian parent InBev over Bud Light’s Dylan Mulvaney fiasco.
“It took us 20 years to take Bud Light beer to the No. 1 beer in the country, and it took them one week to dismantle it,” Robert Lachky told the St. Louis Post-Dispatch this week.
Anheuser-Busch has suffered from “a complete lack of corporate oversight, and it’s been that way since (InBev) took the company over,” he added in the Monday interview.
(Excerpt) Read more at nypost.com ...
That is basically the tale when you get sold to a multinational conglomerate.
They do not understand your product, your market and your brand. They just want your profits.
And if taking you apart will give them a bump in profit for a quarter they will do so.
They do not care.
InBev or Unilever or what ever that company in China is called, they all follow the same path. They buy, they cheapen, they destroy, they sell the parts.
Alissa Heinersheid will have a hard time finding a job after this.
Loving every minute of this play by play desmantling of the Corporate World shooting themselves in the foot. Way to go... GOOOOOD Bye Bud Light. Time for some new beers, that represent the PEOPLE...
Is Allyssa still employed at A-B???! If so, ya’ll haven’t learned a damn thing!
Loving every minute of this play by play desmantling of the Corporate World shooting themselves in the foot. Way to go... GOOOOOD Bye Bud Light. Time for some new beers, that represent the PEOPLE...
👍🏼👍🏼
The stockholders should have demanded the two executives — Alissa Heinerscheid, the company’s vice president of marketing, and her boss, Daniel Blake who are responsible
for this fiasco be fired as well as others up the chain of command.
Anyone that wants to either chop off their penis or sew up their vagina is mentally deficient and needs to be institutionalized for not only their own safety, but the safety of the general population.
She was let go, I believe
Sales down 27% means also that 73% are still buying it.
The fact that a beverage which tastes that bad can become #1 suggests to me that it can recover from this fiasco. I hope it does not. but we will see.
Subaru lost me when they started advertising to the LGBTQIAQWERTTUIOP crowd.
Given what I'm seeing that 27% number is way low. It is pretty obvious they are seriously manipulating numbers.
That's a real possibility. I would guess there are ways to massage sales numbers. I would like to know what the actual numbers are if they are fooling around with them. All I have is anecdotal. Not much in this world is as it seems anymore.
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