Posted on 05/09/2023 12:53:59 PM PDT by Morgana
Clay Travis on Monday shared the results of a weekend 'free beer' experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.
The OutKick founder posted on Twitter a video of a cooler filled with three different kinds of beer. He said he allowed passers by to 'pick which beer you want'.
A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a 'big issue going forward for Bud Light is many don't even want to be seen with [the] product. They just pick another brand.'
Bud Light has been at the center of controversy since the decision to feature transgender influencer Dylan Mulvaney in a promotional campaign on 1 April. Conservative voices urged a boycott of the brand, pulling it into the culture wars and tanking sales.
n the first video at 6:45pm, Travis narrates his experiment. He explains he has put three types of beer in the cooler including Michelob Ultra, Yuengling and Bud Light.
In the later video, apparently posted at 10:15pm, he said 'I'm not a marketing expert but the only beer left at the... event - Bud Light. Not ideal. Not good.'
In a follow-up post, referring to figures from Beer Business Daily from the end of April, Travis noted that 'overall consumption of Bud Light is now down 26%'.
(Excerpt) Read more at dailymail.co.uk ...
it goes best to worst:
free beer
cheap beer
expensive beer
no beer
AB excluded cuz this is not about beer
both should be wearing it as a hat
“Give a redneck a $3 six pack and he’ll drink anything.”
Well, this guy was giving them away for free and the rednecks still wouldn’t take them.
“I’d take it for free.”
What if it’s free, but you have to let us take a picture of you holding the can so we can post it to social media?
Anheuser Busch believes that conservatives cannot and will not sustain a boycott. Their plan is to wait us out.
Leaving Bud Lite on the shelf (or in the cooler) is great, but ALL of A-B brands have to feel the pain. Regular Bud, Busch, Stella, Michelob, Natural, Shock Top, Hoegarden, Landshark ... all of them. I’ve switched to Yuengling from Busch - I won’t buy it at all.
Not following how this is a response to the article - The article - and even just the headline - literally says it was being given away for free and people would not take it.
*“I’d take it for free.”
What if it’s free, but you have to let us take a picture of you holding the can so we can post it to social media?*
Ya got me. Now if there was a hot chick in the pic...
That's the good news. The bad news is that her name is Fred.
He also offered Yuengling. I would have picked that even if there had been no Bud Light brewhaha.
There’s a queer on my beer
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