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Clay Travis’ conducts free beer experiment and concludes people ‘don’t want to be seen’ with Bud Light: Outkick founder says there’s ‘no quick fix’ to ‘slaughtered’ brand
Daily Mail UK ^ | May 9, 2023 | James Reynolds

Posted on 05/09/2023 12:53:59 PM PDT by Morgana

Clay Travis on Monday shared the results of a weekend 'free beer' experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.

The OutKick founder posted on Twitter a video of a cooler filled with three different kinds of beer. He said he allowed passers by to 'pick which beer you want'.

A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a 'big issue going forward for Bud Light is many don't even want to be seen with [the] product. They just pick another brand.'

Bud Light has been at the center of controversy since the decision to feature transgender influencer Dylan Mulvaney in a promotional campaign on 1 April. Conservative voices urged a boycott of the brand, pulling it into the culture wars and tanking sales.

n the first video at 6:45pm, Travis narrates his experiment. He explains he has put three types of beer in the cooler including Michelob Ultra, Yuengling and Bud Light.

In the later video, apparently posted at 10:15pm, he said 'I'm not a marketing expert but the only beer left at the... event - Bud Light. Not ideal. Not good.'

In a follow-up post, referring to figures from Beer Business Daily from the end of April, Travis noted that 'overall consumption of Bud Light is now down 26%'.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: budlight; freebeer; outkick
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1 posted on 05/09/2023 12:53:59 PM PDT by Morgana
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To: Morgana
Yes there is. Massive price cuts by A-B.

Give a redneck a $3 six pack and he'll drink anything.

2 posted on 05/09/2023 12:56:05 PM PDT by Yo-Yo (Is the /Sarc tag really necessary? Pray for President Biden: Psalm 109:8)
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To: Morgana

There’s a fix. They don’t want to fix it.


3 posted on 05/09/2023 12:56:50 PM PDT by stanne
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To: Morgana

Queer Beer.......................


4 posted on 05/09/2023 12:58:31 PM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: Yo-Yo

They will still have to change the name. No one will buy bud light.


5 posted on 05/09/2023 12:59:01 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

While the left tries their best to gaslight the public that “everybody loves trannies”, this experiment shows just how offensive every day Americans find the onslaught of perversion. We the People are NOT ok with it, and will distance ourselves from those who push it.


6 posted on 05/09/2023 1:01:34 PM PDT by ETCM (“There is no security, no safety, in the appeasement of evil.” — Ronald Reagan)
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To: Yo-Yo

ya but bud light is like sex in a canoe.. it’s close to water..

even rednecks have standards.


7 posted on 05/09/2023 1:02:28 PM PDT by cableguymn
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To: cableguymn

Until the tranny hit the fan, Bud Light was extremely popular. Even at 75% of pre-tranny sales, they’re still selling a ton of the stuff.

Note that I don’t call it “beer”.


8 posted on 05/09/2023 1:04:17 PM PDT by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: cableguymn
even rednecks have standards.

Red White and Blue, Pabst Blue Ribbon, Keystone Light, Rolling Rock.

If it weren't for low standards, we'd have no standards at all.

"When you're down to Schlitz, you're out of beer..."

9 posted on 05/09/2023 1:13:36 PM PDT by Yo-Yo (Is the /Sarc tag really necessary? Pray for President Biden: Psalm 109:8)
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To: Morgana

AB spent billions and years building the brand, and then destroyed it in 2 weeks. Nice job.


10 posted on 05/09/2023 1:17:18 PM PDT by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: Morgana

1) CEO resigns and the new hire is conservative and anti-woke.
2) Formally fire the woman VP and her boss.
3) Make an actually apology that acknowledges men are their main customers.

Woke-ism is largely a feminist agenda with male allies that are “less than manly”. Making a public a “real” cleaning house of woke feminists and their male allies could win back their customers.


11 posted on 05/09/2023 1:17:34 PM PDT by MichaelRDanger
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To: Yo-Yo

Go f yourself. Not everyone is unprincipled as you are. There’s a fix for this and it’s a real apology and repudiation of the Tranny mental disorder. But they will not do that because we now know AB has close ties to the WEF.


12 posted on 05/09/2023 1:18:08 PM PDT by gibsonguy
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To: Yo-Yo

“Down to Schlitz “ … Lol !!!


13 posted on 05/09/2023 1:24:51 PM PDT by 11th_VA (XX < > XY)
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To: Yo-Yo

You’re wrong.

Not even a redneck wants to wear a sign saying ‘Kick me I’m a pervert’...

Do you know the difference between a man who flashes his dick in front of children at a bus stop and a ‘trans who exposes himself in a girl’s locker room?

Hint: brain dead pervert liberals think one is a civil rights leader... the rest of us know there’s NO DIFFERENCE.


14 posted on 05/09/2023 1:29:17 PM PDT by GOPJ (John Adams said that “Our Constitution was made only for a moral and religious people.”)
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To: Morgana

Nobody’s taking it when it’s free. This isn’t about beer anymore.


15 posted on 05/09/2023 1:32:47 PM PDT by Billthedrill
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To: Morgana

Can’t give it away! Trouble in River City.


16 posted on 05/09/2023 1:35:45 PM PDT by EliRoom8
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To: Billthedrill

I’d take it for free. Beer is like pu—y. It’s all good some of it’s better.


17 posted on 05/09/2023 1:37:16 PM PDT by DIRTYSECRET
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To: gibsonguy

18 posted on 05/09/2023 1:38:44 PM PDT by Yo-Yo (Is the /Sarc tag really necessary? Pray for President Biden: Psalm 109:8)
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To: Morgana

dm must be getting tons of traffic on these bud lite articles

they run several a day

good


19 posted on 05/09/2023 1:48:23 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

i couldnt care less what bl tastes like

the only thing that matters is if bl’s troubles give others pause

especially if some higher ups get fired


20 posted on 05/09/2023 1:51:52 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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