Posted on 04/10/2023 6:03:54 PM PDT by Morgana
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family,' he said.
The controversy arose when Mulvaney, 26, shared a on social media a can sent to her by Bud Light with her face on it. Objections emerged from conservatives, as well as musician Kid Rock, who shot cans of Bud Light in protest.
Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form 'a marketing and sales perspective' and 'ignoring the politics and social issues.'
'By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,' it published on Monday.
It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.
'With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,' it published.
(Excerpt) Read more at dailymail.co.uk ...
So - the idiot who wanted to save a dying brand, managed to stick a knife in its heart....
I think that the VP in charge of the brand realized that the brand would take a hit but expected that the sales would recover after a few weeks. Then sales would then be OK and she would have shoved transgendered crap down the customer’s throats. It may not work out that way, though.
“Here, hold muh Bud Light!”
A friend of mine - US Citizen born in Mexico and here for 30+ years and very conservative - owns a very popular Mexican restaurant 2 1/2 miles down the road from my house. They are open late and have a large bar crowd of working class men.
I was in there last night and asked her how Budweiser sales were going lately. She said that if the past few days continued she’d get rid of Bud and Bud Light on tap because nobody was drinking it anymore. I pressed a little bit and she said she usually went through a keg per week of each but was now selling less than a dozen of each the past week.
She also said that Corona sales were down a bit and that the biggest increases were a local micro brew (owner by conservative US Veterans - also friends) and Dos Equis.
Mary Ludwig Hays, Margaret Cochran Corbin, and Deborah Sampson Gannett (women who fought in the Continental Army during our War of Independence) proudly stand with you.
They believe the Dixie Chicks can pull bigger loads.
“Spooked”. As usual, the perversity enablers falsely attribute to fear what they know in their dark hearts is actually disgust.
Especially since in my first career, “reach out and touch someone,” generally involved .30 to .50 caliber at ranges greater than 1000 yards.
It’s not just in the Heartland. I live in So. Orange County, CA. My wife was at Pavilians 2 days ago for groceries. She said the Bud Light cases and six-packs were to the brim of the shelves. That crap is not selling here either.
Ok you won the thread with that one!
“... all that hard work being destroyed by posers ...”
Well said.
I also think that transvestite men are to women what black-face minstrel shows were to black people. An insult.
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