Posted on 04/10/2023 6:03:54 PM PDT by Morgana
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family,' he said.
The controversy arose when Mulvaney, 26, shared a on social media a can sent to her by Bud Light with her face on it. Objections emerged from conservatives, as well as musician Kid Rock, who shot cans of Bud Light in protest.
Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form 'a marketing and sales perspective' and 'ignoring the politics and social issues.'
'By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,' it published on Monday.
It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.
'With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,' it published.
(Excerpt) Read more at dailymail.co.uk ...
Make them bleed money
Spooked? How ‘bout the fact that you throw up a little even before you drink their swill.
Play stupid games...
“unpack the backlash”
Unpack. The stupid but trendy word to use when you can’t spell “analyze.”
Bud Light = gay beer
Gee....could it be that REAL, NORMAL people don’t want to drink beer with a spokesperson who turns their stomach???
Anal sex doesn’t sell.
Butt Light should know that.
Michelob Ultra is AB....switching back to Coors!
“sought to unpack the backlash”
What the hell is there to “unpack”? Who wants the ultimate weirdo being a spokesperson for your beer? A creep who denigrates and destroys women, who represents other creeps who are stealing athletic accomplishments from real women, creeps who are undoing 50 years of women moving forward. Who wants to buy beer from a brand that hired a spokesperson who represents organized creeps going after our young children for their sexual pleasure?
“Unpack” — pure gobbledegook.
Stop whining, Anheuser-Busch! You miserable buttheads brought this on yourselves!!
But, it’s my birthday.
I will never buy an InBev beer product again and if I see others drinking them I will joke them mercilessly. “If you can put a tranny beer in your mouth then you will put a penis in it.”
That ignorant VP of Marketing got all caught up in the media hype and not in the reality and truth on the ground.
I hate these people speaking “corporateeze”.
Its not gay beer. Its even worse. Its tranny beer
a good start
that is a very expensive vp of marketing
I am certain that the creeps at Anheuser-Busch thought they were so clever while shoving perverted transgenderism down out throats in their stupid commercials and now they whine like little bitches when we don't give them more money. F**k 'em..
I wouldn’t drink Satan brew is you paid me to.
AB is dead forever, unless it repudiates its recent Satanism, which it won’t.
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