Posted on 04/10/2023 6:03:54 PM PDT by Morgana
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family,' he said.
The controversy arose when Mulvaney, 26, shared a on social media a can sent to her by Bud Light with her face on it. Objections emerged from conservatives, as well as musician Kid Rock, who shot cans of Bud Light in protest.
Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form 'a marketing and sales perspective' and 'ignoring the politics and social issues.'
'By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,' it published on Monday.
It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.
'With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,' it published.
(Excerpt) Read more at dailymail.co.uk ...
Even better
A fully automatic one.
If you can’t sell beer anymore ... learn to code!
An important rule of marketing:
A very satisfied customer will tell 14 people. A very dissatisfied customer will tell 80 people.
She is satisfying 0.01% of the population while making a very large % dissatisfied. Play the odds.
What a surprise.
Magnolia Brewery on Roscoe Turner Blvd in Kiln, Mississippi, makes a good beer and so does Shiner Bock. I quit the name brands years ago.
Wasn’t that long ago people liked Bud Lite and bought a lot of it.
Now, well it’s tainted beer, must destroy it.
Bud Light used to have a great marketing campaign and it worked.
The problem for many beer companies is changing Demographics and the rise of so many local craft beers that are just much better than the mass market beers out there.
What Bud Lite needed was a new marketing campaign to retain and attract more customers. Not doing something that caused such a backlash that you lose the support of your core group and in the process you will not get any new customers.
To undo what this fiasco has done will be very hard but they have to change course and start a different kind of beer campaign and I frankly do not know how they will do that.
The first thing is that a lot of heads have to roll and now not later, starting with the entire marketing team that conceived this was well as whoever signed off on this thing.
Mine is “reach out.”
Absolutely refuse to use the term. I told someone at work, “I won’t reach out to them, but I certainly will call or email them.”
They stared at me as if I had sprouted a second head.
The stock is not what you need to watch but the sales numbers of the Bud Lite to see where they are headed. The stock price will not reflect this until a solid quarter comes in with sales numbers broken down and that will not be until June at the earliest.
I’m a 69-year-old woman and I’m furious that companies are buying into this notion that merely saying you’re a woman means that you are. Women were second class citizens in this country until about 100 yrs ago. I came of age during the Womens’ Revolution and to see all that hard work just being destroyed by posers like Mulvaney is a crying shame. I hope companies that embraced all this trans/woke crap are forced to suffer for it.
Both. Watch sales and stock price.
He should distribute for the craft beer industry or another product then.
Can’t influence this in any way...not a drinker.
Indeed they should, the idiots.
Bud is replacing the Clydesdales with rainbow colored unicorns.
The molestation an sodomy of Budweiser, after we’ve consumed tens of thousands of beautigul and entertaining ,comercials is not making Americana great again.
And, of course, Daily Mail calls Dylan a “her.” Losers fail at everything. Remember Gillett razors? I don’t, either.
No man would want to be seen with that beer.
I’m no marketing expert but “Go Woke, Go Broke” seems to be what’s happening. You’ll figure that out eventually.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.