Posted on 04/10/2023 6:03:54 PM PDT by Morgana
Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney.
Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to a report from trade publication Beer Business Daily.
It comes as a video of a man claiming to be a merchandiser for an A-B affiliate went viral on Twitter as he lamented poor sales and the impact on his livelihood.
'I've never seen such little sales as in the past few days,' he said. 'When people don't buy this beer I don't make money and I can't feed my family,' he said.
The controversy arose when Mulvaney, 26, shared a on social media a can sent to her by Bud Light with her face on it. Objections emerged from conservatives, as well as musician Kid Rock, who shot cans of Bud Light in protest.
Beer Business Daily wrote in its report that it sought to unpack the backlash by considering things purely form 'a marketing and sales perspective' and 'ignoring the politics and social issues.'
'By Thursday afternoon, we had reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,' it published on Monday.
It specified that data was limited and that the Easter weekend had disrupted consumer patterns, making it harder to spot trends.
'With the very limited data from a handful of wholesalers, it appears likely Bud Light took a volume hit in some markets over the holiday weekend, particularly in rural areas, which consist of their higher share markets,' it published.
(Excerpt) Read more at dailymail.co.uk ...
That ad oozes with toxic masculinity.
I’m sure the fools at the top who planned this fiasco will land on their feet. The blue-collar bottle handlers and stock boys however, will be out on the street and on unemployment because of them. Fair, right?
Gay beer is worse than tranny beer. Think of the fate of the bottle.
Recycled?
TMI.
Tranny fluid.
I’m with you, but I fear our inner curmudgeon is showing.
This isn’t just a Bud Light problem.
It’s a big Anheuser-Busch problem.
Isn’t it convenient they found a guy struggling to feed his family because of the the conservative Neanderthals boycotting the wonderful company trying to be inclusive /s
Isn’t it convenient they found a guy struggling to feed his family because of the the conservative Neanderthals boycotting the wonderful company trying to be inclusive /s
Budweiser is getting rid of the Clydesdales and has signed on the Dixie Chicks for their new advertising campaign.
Stupid is supposed to hurt.
L
On the chance you haven’t seen what Kid Rock did, here’s a link to the video.
https://www.dailymail.co.uk/video/news/video-2912057/Kid-Rock-shoots-cases-Bud-Light-trans-star-Dylan-Mulvaney.html
Liberals are now trying to figure out how to put trans pervs images on guns and pickup trucks....
I’ve been told that Coors has gone woke, too.
Go Yuengling
Go woke, go broke!
This video says it all:
https://rumble.com/v2gszxu-hilarious-reactions-to-bud-light-suicide-by-commercial.html
If I never hear the words "leverage" or "stakeholder" again, I think I might live an extra year.
Wait for the attempt to gult the customers.
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