Posted on 04/05/2023 12:10:32 PM PDT by Morgana
A marketing expert has slammed Bud Light over their controversial decision to use a transgender influencer for their latest campaign – which sparked so much fury Kid Rock took out several cases with an automatic gun.
Poll
DID BUD LIGHT MAKE A MISTAKE? Yes No
The pro-Trump singer, wearing a MAGA hat, said he wanted to send a 'clear and concise' message after discovering trans content creator Dylan Mulvaney was working with the beer company.
Mulvaney, 26, announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament.
She was even given a beer can with her face printed on it to celebrate her 365 days of being a woman – something which angered the singer.
But a PR expert has now told DailyMail.com that the decision by Bud Light and their parent company Anheuser-Busch to link up with Mulvaney was a mistake.
(Excerpt) Read more at dailymail.co.uk ...
There, NOW it reads correctly.
Not quite.
“ HE was even given a beer can with HIS face printed on it to celebrate HIS 365 days of DRESSING UP AND MAKING FUN of women…”
I love you guys!!!
My last Bud Light was PX at Ft. Stewart, 1958.
Right now I’d welcome the sale of Billy Beer on the market.
Bud Light wasn’t around then.
Beer drinkers are already "wider types of customer". She was pushing to appease the 1% of the population represented by her poorly chosen influencer. That rapidly rewired the customer (and retailer) base.
It fits their image. Bud Light is piss that identifies as beer.
How does watered-down horse p*ss in a can have a “fan base” at all?
Boycott all AB InBev products. They are woke globalists just like every large business. Support your local breweries or brew your own.
Maybe they are selling more beer than ever before.
“It’s as if these major companies WANT to fail! Wonder how this is sitting with the shareholders?”
Right. You would think that after seeing Nike and Kuerig go out of business, as well as the NFL and Disney completely tanking companies would avoid this sort of thing LOL.
It seems like it’s less Get Woke, Go Broke, and more Get Woke, BFD. Who really cares? So far, conservative outrage hasn’t had much impact.
Question, did Dylan Mulvaney drink Bud Light while he was a “man”?
What moron thought this was a good idea and then how many other morons allowed it through to fruition?
Kid Rock masterfully played the song of my people.
it’s ok. bud lite is not beer.. it’s yellow fizzy water.
OK this is a no duh comment/question. EVERYONE in Merica knows that 90% of bud lite swillers are redneck, blue collar, hillbilly, good ole boys and girls. This is NOT a secret. So why would bud do this?
AFterall, if an alcoholic beverage wanted dylan, I’d think White claw would be a perfect fit.
Advertising agencies were captured by the Long March Through The Institutions quite a long time ago, which partially explains this idiocy. But idiocy it is to tell their clearly identified working and middle class male market that they need to shut up and enrich their betters. That simply isn't going to work and it isn't as if that market demographic doesn't have other choices.
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