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After Vows Of More Diversity, TV Commercials And Digital Ads Are Getting Whiter, Survey Says
Forbes ^ | January 26, 2023 | Jared Council

Posted on 01/26/2023 2:33:48 PM PST by rightwingintelligentsia

In June 2020, just weeks after a white police officer murdered unarmed George Floyd, AdAge obtained an internal memo from Top Five advertising agency Interpublic Group that showed just 2.6% of its executives were Black while 86% were white. Then-chairman and CEO Michael Roth didn’t need a public shaming to realize the numbers were abysmal. “We can all agree that we MUST do better,” Roth wrote in the memo, according to AdAge.

Since then, advertising firms and marketing departments at consumer-products companies have done better at pushing forward on executive representation. The industry, however, is backsliding in a different, essential way. While non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company. That marks an increase in white actors from 65.6% in 2021.

Shannon Washington, the U.S. chief creative officer for Interpublic Group subsidiary R/GA, said the study shows how the results for many marketing departments simply haven’t matched the sector’s rhetoric about diversity since the fateful spring of 2020.

“People felt like they had to act, and so I think that there was a lot of acting,” Washington told Forbes. This year, she became the first Black woman chief creative officer at a holding company of any of the five major ad agencies. “There was a lot of what I like to call pushing paper from one side of the table to the other and calling it work, and I think right now we’re at the place where we’re starting to see what stuck and what didn’t, what was real and what wasn’t.”

(Excerpt) Read more at forbes.com ...


TOPICS: Miscellaneous
KEYWORDS: advertising; diversity
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To: BipolarBob

She has been replaced. Lots of money in commercial work.

Actress used in past: Natasha Lloyd
https://commercialsociety.wordpress.com/2019/08/20/the-hyundai-epic-summer-clearance-commercial/


61 posted on 01/26/2023 4:43:05 PM PST by minnesota_bound (Need more money to buy everything now)
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To: cherry

My favorites are the ones with a black guy driving an SUV (ROTFL) and taking the kids up into the forest to look for Sasquatch and make S’mores. Like that happens every day. Ha.


62 posted on 01/26/2023 5:02:57 PM PST by FlingWingFlyer (Spay and neuter your "migrants" and liberals.)
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To: citizen
Used to be 12-13% but surely considerably less now,

The real reason for the diminution is abortion. The black population is aborting almost 50% of their babies every year, cutting off almost 50% of their population growth each year.

More Black Babies Killed than Born
63 posted on 01/26/2023 5:04:44 PM PST by wbarmy (Trying to do better.)
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To: rightwingintelligentsia

I highly doubt that.

I’m waiting for men in ads to be portrayed as competent and infelligent, again.

Well, not really, i know they wont do that in ads or mass market shows ever again. Gotta keep the woke femtard lies rolling.


64 posted on 01/26/2023 5:31:00 PM PST by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: rightwingintelligentsia

I agree. I see more blacks on TV than ever. A different one every night, the only time I turn on the TV..
They must be talking about C-Span, CNN, MSM, etc.


65 posted on 01/26/2023 5:39:57 PM PST by TribalPrincess2U (D.I.S.T.R.A.C.T.I.O.N.S.)
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To: rightwingintelligentsia

They are not showing Hispanics in ads because they look “too white” for Nigerian TV.

The hilarious part is that the blacks on TV ads are usually well behaved married professionals with children.

In the real world in these parts there are more moose families than married professional black families with children.


66 posted on 01/26/2023 5:43:31 PM PST by cgbg (Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
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To: FlingWingFlyer

The “Cops” and “Live Patrol” shows are the only shows on TV that shows typical blacks in their native habitat.

I am amazed they haven’t been banned.

(There are black cops as well, of course—tough job and they get to be accused by the perps of “acting white”.)


67 posted on 01/26/2023 5:48:44 PM PST by cgbg (Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
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To: CatOwner

Agree, I only watch TV in bed at night just to get bored and sleepy. I’ve seen commercials and reruns of reruns as I click thru again and again, that every white has a black and supposedly one male and one female. I JUST WONDER WHAT TOOK THEM SO LONG IF THEY WERE REALLY CONCERNED.

There are a few all or mostly black shows that are funny like my fave, Media and the Sanford and son show..

I was never around any black people until I was 25 and working in a different town.
I slept in history class. Actually in the 6th grade, our teacher had us dress in another country style, stand in front of the class and say something about the people from your preferred country. That’s a good way to learn IMP.
I thought imitation was the best form of flattery.


68 posted on 01/26/2023 6:15:43 PM PST by TribalPrincess2U (D.I.S.T.R.A.C.T.I.O.N.S.)
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To: AbolishCSEU
My "stash" of movies is more than satisfactory to fill the meager amounts of free time I have to watch them. The backlog of books is ready to fill the gap. I recently ordered and just received a pretty decent fluegelhorn from ACB. Looking forward to playing when my lungs recover from this last round of COVID. It's going to take some time to rebuild my lip. I practiced 3 hours a day, 7 days a week from 4th grade until 9 weeks into 10th grade. Mainly trumpet except for 3 months playing baritone after my orthodontist installed the metal brackets on my teeth. I had to build a callous to endure the brackets before I could resume playing trumpet.
69 posted on 01/26/2023 8:30:13 PM PST by Myrddin
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To: rightwingintelligentsia

Bull hockey.
Every commercial I see on TV (especially
those dealing with pharmaceuticals), has
a mixed race cast, or two guys making
eyes at each other (mixed race there too).
And because it’s more or less forced upon
us, the networks are disgusting for
promoting the gay alternative as a
perfectly normal lifestyle, with various
drugs promoted to cope with the
consequences of that lifestyle. Such
things should be between you and your
Doc and held privately.


70 posted on 01/26/2023 11:57:39 PM PST by Lean-Right (Eat More Moose)
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To: RedMonqey

All I see are Black faces on the Commercials (save for criminals, and fools). Now that is good for Black Actors but it make a distorted view of America. Looking at TV Blacks make up at least 60% of the population. Lots more openly gay people and a few Latinos and Asians (not many of them even if Latinos make up a larger % of American citizens.


71 posted on 01/27/2023 4:38:38 AM PST by Forward the Light Brigade ( Ride to the sound of the Guns!)
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To: Forward the Light Brigade

And the blacks have white wives/girlfriends.

And none seem to have multiple baby mamas!


72 posted on 01/27/2023 6:56:46 AM PST by RedMonqey ("A republic, if you can keep it" Benjamin Franklin.)
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To: rightwingintelligentsia

Laughable article.

Anyone with eyesight knows this isn’t true.


73 posted on 01/27/2023 7:41:23 PM PST by simpson96
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To: Angelino97

Lol you are right! I didn’t think about that part of the Hollywood mindset.


74 posted on 01/29/2023 2:44:09 PM PST by Trumpette1954 (Live laugh love!)
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To: rightwingintelligentsia

The study and the organization that did it are complete bunk.


75 posted on 01/29/2023 3:00:44 PM PST by Mr.Unique (My boss wants me to sign up for a 401K. No way I'm running that far! )
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