Posted on 01/26/2023 2:33:48 PM PST by rightwingintelligentsia
In June 2020, just weeks after a white police officer murdered unarmed George Floyd, AdAge obtained an internal memo from Top Five advertising agency Interpublic Group that showed just 2.6% of its executives were Black while 86% were white. Then-chairman and CEO Michael Roth didn’t need a public shaming to realize the numbers were abysmal. “We can all agree that we MUST do better,” Roth wrote in the memo, according to AdAge.
Since then, advertising firms and marketing departments at consumer-products companies have done better at pushing forward on executive representation. The industry, however, is backsliding in a different, essential way. While non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company. That marks an increase in white actors from 65.6% in 2021.
Shannon Washington, the U.S. chief creative officer for Interpublic Group subsidiary R/GA, said the study shows how the results for many marketing departments simply haven’t matched the sector’s rhetoric about diversity since the fateful spring of 2020.
“People felt like they had to act, and so I think that there was a lot of acting,” Washington told Forbes. This year, she became the first Black woman chief creative officer at a holding company of any of the five major ad agencies. “There was a lot of what I like to call pushing paper from one side of the table to the other and calling it work, and I think right now we’re at the place where we’re starting to see what stuck and what didn’t, what was real and what wasn’t.”
(Excerpt) Read more at forbes.com ...
Peyton Manning seems to be EVERYWHERE, LOL.
Please note "virtue" in this sense, does NOT mean what it used to mean....
Same. And the Salvation Army has been practically begging me to come back with my donations after more than a year, but I delete their messages because they made it clear that I’m too white for them.
Not on my TV.
LOL - is he still singing “Chicken parm, you taste so good” to the Nationwide jingle tune?
White women will sometimes educate white men. In a commercial for some bank or financial institution, this brainy white career woman was explaining finances to her clueless white husband.
That commercial ran endlessly in my area, but I actually forget the financial institution it promoted.
It needs to be referred to as “bidens war”
Article is full of bs. In our area, whites are not in a good many ads. These days blacks are the only people shown to buy and drive expensive cars. Buy Top brand makeup and skincare products. Are doctors and I swear every Hallmark movie has a black mayor and/or company boss (and usually they are black women). There has not been a real balance these days.
I looked for the Bee headline; I’ll wait for their follow-up.
I expect the title is simply a lie.
“…non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company…”
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I DON’T BELIEVE THIS 72.5% figure for one second… not for one millisecond.
I go to the library and get DVDs such as “Man For All Season” etc. We just stream using Roku and watch documentaries such as “Can’t Pay We’ll Take it Away” and the series on controlled explosion demoltion.
That is strange. I hardly ever see white actors in commercials.
The reporter sure isn’t watching TV commercials in my area.
That was true even in the 1980s. Judges were often "tough as nails, no nonsense" black women.
And don't forget all the small town black sheriffs.
You can actually guess whether a small town sheriff is good or evil by his skin color. If a group of city folks enter a rural small town, especially in the South, and the sheriff is black, he's a good guy. If he's white, he's an evil sheriff and part of whatever wicked deeds are occurring in that town.
We are a mixed ethnicity couple going on 26 years and my wife is sick of being preached to for the very thing we describe as “every gat dang day”.
-PJ
“white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach”
That’s bulls—t!!
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