Posted on 01/09/2023 2:25:41 PM PST by PROCON
Amid the Army’s historic ongoing recruiting crisis, the Army Enterprise Marketing Office has decided to reboot its former “Be all you can be” slogan in a look reminiscent of the 80s. The famous slogan first appeared during the 1981 New Year’s College Football bowl games. The slogan is set to launch in March of this year and is being praised as a step in the right direction to better meet recruitment numbers.
Maj. Gen. Alex Fink, the Army Reserve Officer in charge of the Army Enterprise Marketing Office, told Stars & Stripes, “[The Army is] not returning to ‘Be all you can be’ for nostalgia or old times’ sake or because we think retro is trendy and cool. We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”
While boosting recruitment numbers was the stated purpose of the reboot, the reboot will surely bring about a feeling of nostalgia from decades prior. According to the Army Historical Foundation, “Trade magazine ‘Advertising Age’ rated the slogan the 18th best of its ‘top one hundred campaigns of the 20th Century.'”
The General told Army Times in August that prior to the COVID-19 pandemic, the Army had already initiated a revamp of its marketing for recruitment purposes.
According to Fink, “You couldn’t just start from ground zero and say, ‘Hey, let’s just do a brand refresh on the Army,’ with no route, no real repetitions under your belt,”…We have those repetitions now. And I think we’re in a really good place, and I think it’s the right time.”
More like “be as vaxxed as you can be”.
Time for the 5th round!
The 80s would be utopia compared to now.
Only, now, the slogan refers to being trans or multiple kinds of LGBT...
The Army is determined to get ready to ferociously defend the country from the Chicoms using white flags...
This will be fodder for some incredible memes. You can only laugh so you don’t cry at the hollowing out of our military by this degenerate Marxism.
I still recall VN vets laughing their asses off at the postwar recruiting slogan “Today’s Army Wants to Join You”.
I got a kick out of seeing a pamphlet in the post office after returning from Germany with a pic of a Charlie Company tank from my unit with “Chokin’ Red” stenciled on the gun tube and ad copy burbling about the choking red dust at Grafenwohr Training Area, the dust at Graf WAS choking, but it was white.
Our favorite brand of hash was called Chokin’ Red tho...LOL!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.