Sure enough, Goya Foods earnings soared as company CEO rejected wokester mau-mauing

American Thinker ^ | 08/26/2022 | Monica Showalter

[SeekAndFind]

Get woke, go broke.

We've seen it again as wokester efforts in company after company cut into corporate bottom lines -- Gillette, Disney, the NBA -- they get woke and eventually go broke.

But for Goya Foods, its opposite is completely true, according to a new study -- Reject woke mob and all its wokester demands, and take it to the bank.

Here's the backstory, according to Legal Insurrection:

Back in July 2020, Goya Foods CEO Bob Unanue came under fire from The Usual Suspects after he dared to praise then-President Donald Trump during a White House event announcing a “Hispanic Prosperity Initiative” that would, according to the Executive Order, “improve Hispanic Americans’ access to educational and economic opportunities.”

During his remarks, Unanue told the crowd of Hispanic business leaders and politicians, “We’re all truly blessed at the same time to have a leader like President Trump who is a builder.”

“And that’s what my grandfather did: He came to this country to build, to grow, to prosper,” Unanue continued. “And so we have an incredible builder. And we pray — we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow.”

For this, Unanue received notice from Democrat politicos and self-important liberal celebrities alike that they were on the march to cancel him and his company after nearly 85 years of service to the Hispanic community.

But no matter how loud the calls to boycott got, Unanue remained undaunted, telling Fox News in an interview a few days after the calls started that he would not back down.

“Hell no. Hell no,” he told Laura Ingraham when pressed on if he would apologize for standing with Trump.

[T.B. Yoits]

I went out of my way to buy Goya products rather than the alternatives.

I know quite a few people who went out of their way to go to ethnic supermarkets to buy Goya products. Distributors noticed the increase in sales by those supermarkets and now the regular supermarkets have increased their Goya offerings.

[PortugeeJoe]

When I first read about this I started adapting more of my recipes to use Goya products and now probably buy $15-$25 per week...

Didn’t buy much Goya prior to then.

[oldvirginian]

Thanks. I’ll look for it and give it a try.

[Harmless Teddy Bear]

Any malta is an acquired taste.