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Nike Sued By Family Of Murdered Man, Killed During Violent Incident Over Sneakers
Yahoo ^ | August 17, 2022 | Mike Walters

Posted on 08/19/2022 10:44:56 AM PDT by grundle

Nike is facing a wrongful death lawsuit, filed by a grieving mother, whose son was murdered during a violent incident over a pair of shoes.

In the filing, the woman claims on August 11, 2021, her 26-year-old son was working at the store during a Nike shoe release event. At the time, a raffle was being held to determine who would get the new shoes, a pair of Nike "Dunk Low" sneakers. On that day, the mother says her son died at his workplace, "attempting to defend his girlfriend and coworker from a group of violent men at a Nike release raffle event."

The victim -- Jayren Bradford -- was reportedly coming into work that day when he "witnessed an altercation." A group of male customers was at the raffle booth, "appearing to be angry about something with their raffle tickets." His girlfriend, and coworker, was working the event at the booth, "without any form of security and without any type of training on how to deal with this type of violence." The lawsuit states, "Worried for his girlfriend, the employee approached the booth attempting to diffuse the situation. However, this group of male customers shifted their aggressive energies to (him), which ultimately led to the shooting."

The victim's mother says this isn't a new issue in the United States. "This type of violence -- known as 'sneaker violence' by the mainstream media in the last few decades -- is not uncommon at shoe release events for Nike and other big brands," she said. Adding, "this phenomenon plagues young people, especially those of color. In 2015 alone, a staggering 1,200 young American's died because of violence surrounding shoes like Nike Air Jordan and other popular, high-demand/low volume releases, which are destined to create relentless desirability.

(Excerpt) Read more at yahoo.com ...


TOPICS: Miscellaneous
KEYWORDS: jayrenbradford; nike; sneakercontrol; sneakerviolence
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To: grundle

I can on!y imagine what kind of crowd that kind of event draws. They should have had more security, maybe the National Guard.


21 posted on 08/19/2022 11:07:40 AM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog. )
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To: grundle

One lawyer in town and he will go broke.

Two lawyers in town and they become wealthy.


22 posted on 08/19/2022 11:08:24 AM PDT by CIB-173RDABN (I am not an expert in anything, and my opinion is just that, an opinion. I may be wrong.)
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To: grundle
I wonder what racial demographic would kill someone over a pair of tennis shoes? Hmmmm … let me ponder that, and I'll get back to you …
23 posted on 08/19/2022 11:09:19 AM PDT by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: grundle

I still laugh at the outrage from fellow workers when I showed up at my manufacturing job in some sort of “Nike” sneakers bought cheap at a garage sale.
They were appalled that I would wear them as just casual shoes, at a job that guaranteed they would become filthy with fiberglass and carbon fiber residue.

Shoes are just covers for our feet, I never buy them new.


24 posted on 08/19/2022 11:12:28 AM PDT by Ex gun maker. (Free thinking is now a radical concept, I will not be assimilated by PC or EV groupthink!)
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To: grundle

Need sneaker control. Those sneakers are going around killing people!


25 posted on 08/19/2022 11:13:05 AM PDT by Fido969 (45 is Superman! )
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To: grundle

Such a vibrant and diverse culture!

What would we do without it!?


26 posted on 08/19/2022 11:14:53 AM PDT by FreedomPoster (Islam delenda est)
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To: Ex gun maker.
Shoes are just covers for our feet, I never buy them new.

I buy most of my clothes in thrift stores. When I'm done with them they are not even good for Goodwill, but they make dandy rags.

However, there are a few things I won't buy used - shoes and underwear, for example.

27 posted on 08/19/2022 11:16:07 AM PDT by Fido969 (45 is Superman! )
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To: EEGator

So, Nike and the store should have known that their promotion would draw a dangerous crowd? Hmmm...


28 posted on 08/19/2022 11:17:23 AM PDT by gundog ( It was a bright cold day in April, and the clocks were striking thirteen. )
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To: grundle

Yahoo News posted that article under “Entertainment.” Did Yahoo try to hide it, or does someone at Yahoo think the story is funny?


29 posted on 08/19/2022 11:18:03 AM PDT by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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To: FreedomPoster

Be happy…


30 posted on 08/19/2022 11:18:39 AM PDT by EEGator
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To: TexasGator

read the article? this is free republic. reading free zone.


31 posted on 08/19/2022 11:18:59 AM PDT by teeman8r (Armageddon won't be pretty, but it's not like it's the end of the world or something )
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To: teeman8r
"i guess if one can go after gun shop owners, nike is not immune..."

Not to mention the fact that lawsuits are allowed against pharmacies for filling doctor prescriptions as written, instead of going after the doctors who readily wrote the scripts.

32 posted on 08/19/2022 11:20:29 AM PDT by mass55th ("Courage is being scared to death, but saddling up anyway." ~~ John Wayne )
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To: grundle

Oh those tricksey Amish. Buncha fun lovin boyz.


33 posted on 08/19/2022 11:22:58 AM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: teeman8r

I only see a case because the store may not have had adequate security.


34 posted on 08/19/2022 11:24:36 AM PDT by vaskypilot
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To: grundle

“A group of male customers.”
Is that the latest synonym for “teens?”


35 posted on 08/19/2022 11:36:00 AM PDT by Restless
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To: grundle

Nike....just sue it


36 posted on 08/19/2022 11:38:11 AM PDT by xp38
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To: grundle

I do not like Nike and refuse to buy any of their products. But this lawsuit is absurd and unjust.


37 posted on 08/19/2022 11:51:33 AM PDT by Jane Austen (Neo-cons are liberal Democrats who love illegal aliens and war.)
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To: grundle
"...a staggering 1,200 young American's died because of violence surrounding shoes like Nike Air Jordan...In the end, the victim "reminded alive for nearly an hour -- undoubtedly in pain and suffering,..."

The article says much about our society in more ways than one. And an editor had it posted under entertainment. So far we have fatherless savages murdering clerks for petty reasons, an effort to hide the news that makes a mockery of it and another illiterate journalist.

38 posted on 08/19/2022 11:55:19 AM PDT by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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To: grundle

By saying, “A group of male customers,” the reporter means a bunch of black thugs.


39 posted on 08/19/2022 12:00:47 PM PDT by thegagline (Sic semper tyrannis )
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To: grundle

They may have a decent case, esp. if this was a Nike store rather than say a Footlocker. The failure to provide adequate security would be the liability point, imho.


40 posted on 08/19/2022 12:31:58 PM PDT by jocon307
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