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The Russian "Firehose of Falsehood" Propaganda Model: Why It Might Work and Options to Counter It
Research conducted by Rand National Security Research Division ^ | Christopher Paul, Miriam Matthews

Posted on 06/06/2022 3:21:53 PM PDT by UMCRevMom@aol.com

Since its 2008 incursion into Georgia (if not before), there has been a remarkable evolution in Russia's approach to propaganda. This new approach was on full display during the country's 2014 annexation of the Crimean peninsula. It continues to be demonstrated in support of ongoing conflicts in Ukraine and Syria and in pursuit of nefarious and long-term goals in Russia's “near abroad” and against NATO allies.

In some ways, the current Russian approach to propaganda builds on Soviet Cold War–era techniques, with an emphasis on obfuscation and on getting targets to act in the interests of the propagandist without realizing that they have done so.1 In other ways, it is completely new and driven by the characteristics of the contemporary information environment. Russia has taken advantage of technology and available media in ways that would have been inconceivable during the Cold War. Its tools and channels now include the Internet, social media, and the evolving landscape of professional and amateur journalism and media outlets.

I. Distinctive Features of the Contemporary Model for Russian Propaganda

-High-volume and multichannel

-Rapid, continuous, and repetitive

-Lacks commitment to objective reality

-Lacks commitment to consistency.

II. Why Is Rapid, Continuous, and Repetitive Propaganda Successful?

-First impressions are very resilient.

-Repetition leads to familiarity, and familiarity leads to acceptance.

III. How Does Propaganda Undercut Perceptions of Reality?

People are poor judges of true versus false information—and they do not necessarily remember that particular information was false.

-Information overload leads people to take shortcuts in determining the trustworthiness of messages.

-Familiar themes or messages can be appealing even if they are false.

-Statements are more likely to be accepted if backed by evidence, even if that evidence is false.

-Peripheral cues—such as an appearance of objectivity—can increase the credibility of propaganda.

THIS IS AN EXCERPT


TOPICS:
KEYWORDS: putinisthemessiah
Understanding and Defending Against Russia's Malign and Subversive Information Efforts in Europe

Aug 16, 2021 by Miriam Matthews, Alyssa Demus, et al. https://www.rand.org/pubs/research_reports/RR3160.html

1 posted on 06/06/2022 3:21:53 PM PDT by UMCRevMom@aol.com
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To: UMCRevMom@aol.com
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2 posted on 06/06/2022 3:25:16 PM PDT by JonPreston (Q: Never have so many, been so wrong, so often)
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To: UMCRevMom@aol.com

In my reading of the history of conflicts, there is one thing to keep in mind-in wartime: historically, propaganda is rarely a one way street.

The goods and evils may differ between various sides, but all sides do it.


3 posted on 06/06/2022 3:26:04 PM PDT by rlmorel (Nolnah's Razor: Never attribute to incompetence that which is adequately explained by malice.)
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To: UMCRevMom@aol.com

Interesting. So far pretty much all I’ve seen is a firehose of propaganda from the Ukrainians, NBC, CNN, MSNBC, NPR, etc.


4 posted on 06/06/2022 3:26:20 PM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: UMCRevMom@aol.com

What a fantastic example of psychological projection


5 posted on 06/06/2022 3:26:21 PM PDT by PGR88
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To: UMCRevMom@aol.com

That listing of propaganda characteristics looks equally applicable to corporate media output these days.


6 posted on 06/06/2022 3:32:55 PM PDT by EnderWiggin1970
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To: UMCRevMom@aol.com

Your propaganda isn’t working. Pathetic.


7 posted on 06/06/2022 3:33:39 PM PDT by WMarshal (Neocons and leftists are the same species of vicious rat.)
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To: UMCRevMom@aol.com

The Russian “Firehose of Falsehood” Propaganda Model: Why It Might Work and Options to Counter It.
Rand Corporation ^ | January 1, 2016 | Christopher Paul and Miriam Matthews
https://freerepublic.com/focus/f-chat/4069108/posts


8 posted on 06/06/2022 3:33:43 PM PDT by jacknhoo ( Luke 12:51; Think ye, that I am come to give peace on earth? I tell you, no; but separation.)
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To: All

This research was conducted in the International Security and Defense Policy Center of the RAND National Defense Research Institute.

Document Details

Copyright: RAND Corporation
Availability: Web-Only
Pages: 16
DOI: https://doi.org/10.7249/PE198
Document Number: PE-198-OSD
Year: 2016
Series: Perspectives


9 posted on 06/06/2022 3:34:44 PM PDT by UMCRevMom@aol.com (et, so p )
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To: JonPreston

RAND Corporation, inventor of The Delphi Technique for manipulating meetings.


10 posted on 06/06/2022 3:41:32 PM PDT by kiryandil (China Joe and Paycheck Hunter - the Chink in America's defenses)
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To: UMCRevMom@aol.com

“The firehose of falsehood” propaganda model, did they get that from our media or did our media get it from them?


11 posted on 06/06/2022 3:44:16 PM PDT by euram
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To: jacknhoo

Thank you. Widget Jr & I think alike :)

It is fun to see Putinista apologists for Russian propaganda
freak!


12 posted on 06/06/2022 3:45:31 PM PDT by UMCRevMom@aol.com (et, so p )
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To: PGR88

Exactly. AKA the mirror effect, aka confession through projection.


13 posted on 06/06/2022 3:47:35 PM PDT by Travis McGee (EnemiesForeignAndDomestic.com)
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To: Seruzawa; rlmorel

dailymail.uk.com has been the king of NATO propaganda


14 posted on 06/06/2022 3:50:33 PM PDT by Pollard (If there's a question mark in the headline, the answer should always be No.)
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